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- Marketing Materials for Professional Services
- Strategic Social Media Campaigns
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- Website Revitalization
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Posts
- Not Just Another Chambers Blog: The Real Chambers Playbook from Berbay
- A Modern PR Strategy: Blending Old Rules with New Realities
- Not Getting the Chambers and Partners Ranking You Want? Here’s How.
- Does Your Marketing Go Out the Door When a Partner Leaves?
- The Power of Alumni Networks: A Strategic Tool for Business Development
- The Evolution of Legal Marketing: From Tradition to Transformation
- Your Website Bios Suck and Here’s Why
- Inclusion in Rankings: Is it Still Worth It?
- To Post or Not To Post: Should Your Firm be on Social Media?
- Four Marketing Trends Heating Up This Summer
- Email Marketing: From You’ve Got Mail to Email Suppression
- What's Trending in Legal Marketing: Insights from the LMA 2024 Conference
- How Much Money Should You Spend on Your Marketing?
- How Different Generations Consume News and the Impact on Marketing Strategies
- The Role of Finders, Binders, Minders & Grinders in Law Firms – How Each Contributes to Business Growth
- Legal Marketing Trends: Takeaways from 2024 Marketing Partner Forum
- What to Know Before Rebranding Your Firm
- How to Effectively Use AI, Tracking, Social Media Algorithms and Other Technology in Your Marketing
- Imposter Syndrome? Fear of Being an Expert? Speaking to the Media Can Be Scary, But You Can Overcome It
- Legal Foresight: What Law Firms Should Do to Prepare for the Future, Prevent Crises and Be Strategic
- Seven Public Relations Trends for 2023: AI, Video Content, Personalized Pitching, Multimedia and More
- The Media Industry is Rapidly Evolving – Here’s What It Means for Your Public Relations Efforts
- A Sea of Nominations: How to Decide Which Awards Are Reputable in This New Era of Award Saturation
- LinkedIn Is Making Changes – 5 Features You Need to Know About
- How to Create an Email Newsletter People Actually Read
- Why Gating Content May Not Be a Winning Strategy After All
- Want Media Coverage? Here’s How to Get It
- Nine Marketing Resolutions for the New Year
- Avoid These 5 Common Succession Planning Mistakes That Can Derail Your Firm
- Will the Media Care? The Case for Releasing Even “Small” Firm Announcements
- Is My Marketing Working? How Law Firms Can Use Lead Tracking to Answer This Age-Old Question
- What’s in a Name? Changing Your Law Firm’s Name – Should You Do It and Marketing Considerations
- Mid-Year Marketing Reset
- Litigation Public Relations: Understanding Legal Press Conferences
- The Importance of Legal Directories in Law Firm PR: Comparing Guides & Examining Effectiveness
- To Outsource Your Marketing/PR or Not
- Pros and Cons to Using a Press Release Distribution Service for Your Business
- Six Ways to Position Yourself as a Thought Leader
- Five Ways to Use Your Marketing & PR Campaign to Boost Recruiting Efforts
- How to Write a Press Release Boilerplate for Your Firm
- How to Spend Your Marketing Dollars – 5 Metrics to Guide This Decision
- How to Approach Business Development by Forming Relationships with Prospects and Clients
- Make Marketing a Priority, Even in Busy Times
- Is this Legal Ranking Legitimate? How to Recognize a Vanity Lawyer Award Scam
- Your Marketing Starts with Your Reception Area
- Storytelling Isn’t Only for Fiction Writers: How Stories Can Land New Clients
- How to Give Your Email Marketing a Performance Upgrade with A/B Testing
- How Public Relations and SEO Amplify Each Other
- The Case for Cross-Selling in Law Firms
- Launch a Successful Podcast to Differentiate Your Law Firm
- Holiday Season Is Coming Up – So, Do I Send a Card or Not?
- 5 Steps to Executing a Successful Webinar Program
- The State of Journalism and Media: The Results Are In!
- Connecting the Silos: Cross-Marketing via Your Marketing & Public Relations Campaign
- The Rise of Legal Award Nominations: Are They Worth It?
- Social Media Features Matter? Navigating What Features You Should Pay Attention To
- Don’t Be Scared of Online Reviews. In Fact, You Need Them. Here’s Why
- The Battle of Local v. National Media: Why Local Can Sometimes Yield Better Results
- A Breakdown of Statistics for the Most Popular Social Media Platforms: What You Should Consider for 2021
- Hiring a PR Agency in 2021 Guide
- Planning in Uncertainty: Tips for Developing a 2021 Marketing Plan
- Should Professional Service Firms Use TikTok?
- 5 Steps to Conduct a Social Media Audit
- Getting the Most Out of LinkedIn is Easier Than You Think: How to Amplify Your Presence to Generate New Business
- Which Social Media Platform Should You Use for Advertising?
- Turning Busy Lawyers into Recognized Thought Leaders: Legal Marketing Association National Conference
- What Kind of External Marketing Help Do You Need? The Options Broken Down
- Don’t Let the Pandemic Ruin Your Company Culture
- Preparing for a Productive Virtual Meeting
- Beware of the Seven Deadly Marketing Mistakes
- Effective Marketing Strategies in a Penny-Pinching Economy
- Which Social Media Platform is Best for Law Firms?
- What’s the Future of Marketing?
- It’s Not You, It’s Me. How PR Agencies Can Improve Client Relationships by Simply Utilizing Tools They’ve Already Got
- Infographic: How to Create a Productive Work from Home Space
- Can You Hear Me? Public Speaking Techniques for Video Conferencing
- The Virtual Experience: Using Webinars In Lieu of In-Person Events
- Is the Juice Worth the Squeeze? Getting the Most Out of a Topic
- How Agencies Are Embracing, Changing and Adjusting to COVID-19
- Threats to the Media Ecosystem: Recap of Cision’s 11th Annual State of the Media Webinar
- Got Time on Your Hands? Your Marketing Could Use Some Love
- How COVID Changed Consumer’s Needs
- COVID Dominating Media: Four Ways to Make Your Pitches Stand Out
- Four Ways to Refresh Your Newsletter
- Five Software Programs to Use During COVID-19
- Managing Stress During a Pandemic
- Leveraging Technology to Meet Your Marketing Needs During COVID-19
- Don’t Get Lost in the Lingo: PR Terms Defined & Why They Matter
- How Lawyers and Other Professionals Can Set Up Their Work-From-Home Space During COVID-19
- COVID-19 News Overload? 3 Reasons Why “Soft News” Still Matters
- Four Tips to Retaining & Sustaining Your Team’s Motivation During COVID-19
- 5 Ways to Successfully Manage Remote Staff
- Seeing ROI Takes Time, But Law Firm Public Relations Is Still Worthwhile
- Blog/Podcast: Conquer Writer’s Block with the 21-Minute Method
- 6 Ways to Influence Behavior and Drive the Results You Want
- Blog/Podcast: Building a Successful Law Firm—Without an Office
- Six Techniques to Boost Creativity at Your Firm
- Blog/Podcast: Can’t Commit to Business Development? An Expert Shares 4 Ways to Make It Stick
- What Exactly Does a Public Relations Professional Do?
- Blog/Podcast: What Small Law Firms Are Getting Right About Diversity and Inclusion
- How to Find Work-Life Balance at Every Stage of Your Career
- How to care about work when the world is ending
- Blog/Podcast: Marketing a Law Firm Compared to Marketing an Investment Bank: More Similarities Than Differences?
- Nailing Your Next Media Interview – Dos and Don’ts for Success
- Developing a Next-Level PR Strategy: 4 Takeaways from the Inaugural NABJLA Media Summit
- Blog/Podcast: Why This Firm Hired a Full-Time Director of Client Relations (and What You Can Learn from Their Efforts)
- 6 Ways to Maximize the Reach of Your Webinar & Track ROI
- National vs. Local Media Coverage: What’s Better for Your Law Firm PR Campaign?
- Blog/Podcast: Make 2020 Your Firm’s Best Year Yet with 3 Musts from a Business Development Expert
- Blog/Podcast: Still Not Using LinkedIn? Here Are 5 Reasons Why You’ll Change Your Mind
- Blog/Podcast: 6 Trends Impacting How Legal Procurement Departments Choose Law Firms
- Blog/Podcast: 4 Ways Law Students Are Embracing Innovation & Technology—And Why Law Firms Should Be Paying Attention
- It’s Not All About “Likes”: A Guide to Social Media Metrics for Your Firm
- Blog/Podcast: Learn What’s New in the Business of Law at ALA’s Knowledge to Leadership Conference 2020
- Preparing a Winning Strategy—4 Steps to a Successful Press Conference
- Blog/Podcast: How Data Is Giving Law Firms More Business Development Opportunities Than Ever
- 5 Ways Bylined Articles Contribute to Effective PR for Lawyers
- Redefining Public Relations: Streamlining the Scope of PR for the 21st Century
- Blog/Podcast: Watch Your Practice Grow with These 4 Marketing Dos and Don’ts
- Infographic: 6 Truths About Your Law Firm’s Social Media
- Blog/Podcast: How Data-Driven Marketing Can Help Your Firm Break Down Silos
- Blog/Podcast: Gain a Competitive Advantage with These 7 Proven Marketing Strategies
- On-Demand Creativity: Five Ways to Foster It in Your Law Firm
- Blog/Podcast: A New Perspective: Revenue Enablers and Data-Driven Cultures in Law Firms
- Supporting Diverse Attorneys: How Marketing Pros Can Become a Business Development Ally
- Blog/Podcast: Consider This Before Responding to Your Next RFP
- Blog/Podcast: Four Ways to Sharpen Your Firm’s Client-Facing Business Development
- Blog/Podcast: 9 Ways to Make Your Firm’s Next Event More Environmentally Friendly with Just as Much Impact
- Blog/Podcast: How One Business Development Manager Gets Her Job Done
- How Attorneys Can Overcome the Fear of Cross-Selling
- Blog/Podcast: 5 Rebranding Dos and Don’ts from an Am Law 200 Firm
- Blog/Podcast: Technology as a Means to an End Within Law Firms: A Preview of LMA Tech West 2019
- Blog/Podcast: How Business Coaching Helps Lawyers Be Their Best
- Six Steps to Launching a Pro Bono Initiative at Your Law Firm
- Blog/Podcast: Keep Clients Happy by Avoiding These Three Mistakes
- 6 Strategies for Making the Most of Your Law Firm’s Instagram
- Blog/Podcast: How to Create the Legal Business Development Job You Want
- The Am Law 200: Finding the Opportunities and Challenges Amid Slower Growth – Webinar Recap
- Blog/Podcast: How to Make Mentorship Part of Your Career
- 6 Factors Changing the Landscape of Journalism (and One Thing That Will Stay the Same)
- Blog/Podcast: Three Ways to Build Better Relationships with In-House Counsel
- Finally Got a Seat at the Table? Here’s How to Keep It
- Blog/Podcast: Shifting into Sales: How Marketers Can Take on Client-Facing Roles
- It All Matters in Law Firm Marketing: Choosing the Right Font
- Blog/Podcast: 9 Ways to Execute an Effective Press Conference
- Four Ways to Tell a Compelling Story About Your Law Firm
- Blog/Podcast: How to Support Nonprofits and Boost Your Business Development
- Infographic: 7 Ways to Capture Clients with Your Law Firm Blog
- Blog/Podcast: Is Your Firm at Risk of Losing Clients or Attorneys? Measure Satisfaction with These Tactics
- Dispelling 5 Law Firm Website Marketing Myths
- 6 Truths About Social Media Marketing for Your Law Firm
- Blog/Podcast: Maximum Marketing on Minimal Budget
- Blog/Podcast: Why Business Development Is Especially Important for Underrepresented Lawyers
- How Plaintiff Firms Can Make Names for Themselves in a Crowded Landscape
- There’s Riches in Niches: Finding New Opportunities to Differentiate Your Firm
- Blog/Podcast: You CAN Become a Rainmaker—Here’s How
- Blog/Podcast: What Exactly Does a Chief Client Officer Do? Insights from One of the Industry’s Top Executives
- Blog/Podcast: What’s Next for Chambers and Partners? Even More Useful Data for Lawyers
- Blog/Podcast: Planning a Conference? Take Notes from This Year’s Legal Marketing Association Co-Chairs
- Blog/Podcast: Four Truths About Creating Law Firm Culture Change
- Blog/Podcast: Become a Better Legal Marketer with These 5 Techniques
- Blog/Podcast: 4 Ways to Get on In-House Counsel’s Radar
- Blog/Podcast: Want to Switch to a Different Practice Area? 4 Ways to Make It Happen
- The Media’s Impact on High-Profile Litigation: 12 Insights from the Pros
- Blog/Podcast: Has Your Firm Embraced Legal Operations?
- 10 Ways to Adapt to Change – as Shared at the 2019 Law Firm Marketing Partner Forum
- Blog/Podcast: Thinking About Strategic Planning at Your Firm? Best Practices to Keep You on Track
- Infographic: 7 Strategic Ways to Step Up Your Media Relations Game
- Blog/Podcast: Three Ways to Overcome Legal Marketing Challenges
- Blog/Podcast: How to Decide if a Network Is Right for Your Firm
- Blog/Podcast: Set Yourself Up for Success When Finding a New Niche
- Blog/Podcast: Why Law Firm Branding Starts with the Client Experience
- 4 Reasons Why You Should Consider Becoming a Specialist
- Blog/Podcast: Want to Attract (and Keep) the Best Attorneys? Follow These 5 Rules
- Blog/Podcast: Become a Master of Metrics with These Best Practices
- Blog/Podcast: 6 Things Great Law Firm Partners Do to Retain Associates
- How to Implement a Video Marketing Strategy — and Why You Need One
- Blog/Podcast: How Lawyers Can Achieve Peak Performance — 4 Insights from a NYT Bestselling Author
- 4 Ways to Attract Millennial Talent (and Keep Them)
- Blog/Podcast: Creating a Sales Department? 6 Things to Consider
- 5 Steps to Turn Millennial Lawyers into Marketing Mavens
- 5 Ways Attorneys Can Turn Existing Clients into Referral Sources
- 5 Myths That Are Hurting Millennial Lawyers — And the Law Firms They Work For
- Blog/Podcast: How to Become a Trusted Advisor — and Keep the Trust Once You Have It
- 7 Ways to Capture Clients with Your Law Firm Blog
- Blog/Podcast: Want Business Development Buy-In? Take a Note from the Big Four
- Blog/Podcast: Secrets for Success from a Journalist Turned Legal Marketer
- 4 Ways Your Marketing Agency Can Foster Great Ideas
- “Developing a Remarkable Brand” from the 2018 LMA Southwest Regional Conference
- Blog/Podcast: Is Your Firm Ready for a Client Relations Director? Here’s What to Look For
- Blog/Podcast: How Law Firm Marketers Can Best Communicate with Attorney Clients
- Blog/Podcast: Want to Earn Business from In-House Counsel? Consider These 4 Rules
- 7 Strategic Ways to Step Up Your Media Relations Game
- Blog/Podcast: What a Former Stand-Up Comic Can Teach Lawyers About Business Development
- Blog/Podcast: Legal Marketers: Overcome Lawyer Skepticism with These 5 Steps
- Blog/Podcast: Five Business Development Trends Pros Need to Know
- Tell Stories to Market Your Legal Services – Here’s How
- Blog/Podcast: Why Putting Videos on Your Law Firm Website Is Worth the Investment
- Meeting with a Prospective Client? Inspire Trust in the Blink of an Eye
- Blog/Podcast: Defining Your Firm’s Culture: Why It’s Important & How to Do It
- Blog/Podcast: 5 Keys to Law Firm Innovation from a Lawyer Turned CMO
- Blog/Podcast: 6 Habits That Turn Lawyers into Champion Managers
- Blog/Podcast: Every Lawyer Needs a Niche. What’s Yours?
- What Does Your Website Say About Your Firm? Lessons from My Trip to Munich
- Blog/Podcast: 5 Ways to Embrace Business Development at Your Law Firm
- Blog/Podcast: Lawyers Resistant to Online Marketing Are Falling Behind the Competition. You Don’t Have to Be One of Them!
- The Five “Laws” for a Successful Website Redesign
- Blog/Podcast: How Lawyers Can Make Business Development Less Cringe-Worthy and More Effective
- Blog/Podcast: Want More Clients? Ramp Up Your Online Marketing
- The Attorney/Marketer Relationship Is Better Than Ever – Here’s Why
- Blog/Podcast: Want to Get Hired by In-House Counsel? Here’s How.
- Where Smart Legal Marketers Are Investing Their Money
- Blog/Podcast: Successful Women Lawyers Play to Their Strengths. You Can Too.
- 12 Tips to Get a Coveted Chambers and Partners Ranking
- Three Key Takeaways from the 2018 Law Firms in Transition Survey
- LA’s Most Inspiring Stories by VoyageLA: Featuring Principal Megan Braverman
- Relationship Building at Networking Events: A How-To Guide for Lawyers
- Blog/Podcast: If You Want More Clients, Take Business Development Off the Back Burner and Turn Up the Heat!
- Marketing to Millennials: Four Things Your Law Firm Needs to Do NOW
- Blog/Podcast: Feeling Burned Out as a Lawyer? Here Are 5 Tips to Get You Back on Track
- How Your Competition Closes Business
- Overcoming the Fear of Specialization to Increase Firm Revenue
- 7 Tips to Maximize Your Time at a Conference
- Dust Off Your Marketing Plan: 6 Steps to Accomplish Your Goals by Year-End
- Making the Leap: In-House to Agency Public Relations
- Want to Be a Happy Lawyer? Achieving Happiness Has More Science Behind It Than You Think
- Queen Bee Syndrome – Why Women Should Be Concerned About Their Unequal Treatment of Others Too
- 6 Ways to Better Communicate with Clients
- Just Breathe; No Really, You Are Forgetting to Breathe: How Training Your Mind Can Help You Perform
- 3 Ways to Make Your Law Firm’s “About” Webpage Win Over Visitors
- Biggest Issue in Communication? The Belief It Has Taken Place; Uncork Your Better Boss
- Lawyers & Telecommuting: 7 Tips for Making the Most of Working Remotely
- Implicit Bias and Its Effect on Women Rising through Legal Ranks – Insights from Women Leaders Forum
- Berbay Looks into Infinity at The Broad
- How Technology is Changing Law Firm Marketing Strategy, Management and Culture
- New Trends in Search: An SEO Workshop
- Why Technology Matters to the Legal Ecosystem
- Social Media Master Class
- 10 Marketing Moves to Make Now
- What Legal Marketers Need to Know About Emerging Technologies (Roundtable)
- Facebook News Feed Changes: What Your Law Firm Needs to Know
- How to Use Technology to Leverage Content Within an Integrated Communications Strategy
- Mastering Marketing Technology
- 25th Annual Marketing Partner Forum Recap
- Business Development on LinkedIn: 4 Tips to Grow Your Legal Practice
- Finding Time for Marketing: Time Management Strategies for Lawyers
- By the Numbers: Using Data Analytics to Build Smart Content Strategies
- Don’t Make These Mobile Website Mistakes at Your Law Firm
- LMA Tech West Conference Recap: 10 Marketing Moves to Make Now!
- FOMO Is Killing Your Firm’s Profitability — Here’s What You Can Do About It
- Five Ethical Guidelines for Lawyers on Social Media
- Stop Waiting to Make the 6 O’clock News: 3 Ways to Insert Your Firm into the News Stream
- Six Tips and Tactics to Amplify Your Content
- 7 Easy (and Free!) Ways to Increase Your Instagram Presence
- Business Development and Marketing Plans for Lawyers
- Legal Trends: Stand-Out Practice Areas, Marketing and Business Development Strategies to Watch
- New Survey: Client Acquisition is the Biggest Challenge Small Law Firms Face
- Five Tips for a Productive Marketing Budget Season
- The Dangers of Dinosaur Marketing
- 8 Ways to Be Great in Law, Leadership & Legal Marketing
- Law Firm Succession Planning: 6 Steps All Firms Need to Take Now
- Berbay Goes on Art Muse LA Tour
- Law Firm Marketing: How Twitter’s Expanded Character Limit Can Benefit Law Firms
- Business Development for Litigators: 6 Tips to Create Successful Rainmakers
- 8 Keys to Riding the Wave of Change
- Without Effective Marketing, Does Experience Matter to Lawyers? 3 Steps to Maintain Your Expert Status
- Law Firm Public Relations Is Like Baseball – Find Out Why
- Why These Negative Reviews Are Actually Good for Your Firm
- Client Alert Essentials: 5 Ways to Make Your Alerts Stand Out from the Rest
- Choosing Beta Over VHS: Don’t Ditch Your Law Firm’s Database in Favor of Social Media
- Leading Law Firms Capture Leads and Business
- Four Ways to Take the Leap from Writing Briefs to Writing Blogs
- There Are No Guarantees in Life — or in Marketing
- Why Law Firm Public Relations Is Like Baseball
- LMA Think Tank: Top Three Business Development Challenges at Law Firms
- Three Tips for Pitching to Broadcast Reporters
- 3 Signs of a Prairie Dog Marketer
- Three Tips to Measure Your Online Marketing Campaign
- 8 Keys to Riding the Wave of Change – LMA Continuing Marketing Education Conference Recap
- Facebook for Lawyers: Three Tips for Your Firm
- Five Tried-and-True Tips to Make Your Real Estate Twitter Profile More Engaging
- The Client Journey: 5 Stages of Choosing and Hiring a Law Firm
- Four Tips on How to Add Texting to Your Marketing Mix
- Four Ways Real Estate Agents Can Tell Stories on Social Media
- Law Firms Maintaining Long Term Marketing Directors: What It Means and Why It Matters
- The Future of the Workplace: Collaboration, Working Remotely and More
- Service Partners: Avoid Becoming a “Sitting Duck”
- To Outsource Your Marketing/PR or Not…
- Out With The Old: Keep Your Website Current To Attract New Clients
- Lessons from LSSO: Persuasive Business Presentations – Forget “Best Practices”
- Successful Networking: Tap into “Muscle Memory” To Ease Anxiety
- Lessons from LSSO – Common Sense Should Be Common Practice
- You Get What You Pay For: Penny-Pinching on Your Website May Cost You in the Long Run
- It's Time for a Marketing Tune-Up!
- Getting Value Out of Video: Dos and Don’ts for Law Firms
- Is Your Law Firm Overlooking These Social Media Ethics Guidelines?
- Seven Steps to Prepare for a Media Interview
- Stage Presence
- Legal Sales
- To Get Results, Woo the Gator Brain
- Project vs. Program
- Digital Strategy: You're in it for the Long Run
- Best-in-Breed Website Bios
- VR for Marketing: Keep Your Finger on the Pulse
- Success Begins in Your Mind
- 5 Things to Leave Off Your Firm Homepage
- The Most Valuable Business Strategy? Gratitude
- Twitter Tips for Attorneys (Yes, You Should Be Using Twitter)
- Burst Your Bubble
- From the “4Ps” to the “4Es”: Why Luxury Marketers Need a Different Formula
- Berbay Visits the Natural History Museum
- Los Angeles’ New Media Reporters – PRSA Panel Recap
- Virtual Reality – The Real Estate Marketing Tactic You Should Pay Attention To
- The Dos and Don’ts of Marketing Your Firm Through Speaking Engagements
- Customer Satisfaction
- Marketing Tasks to Do on a Slow Day
- Notes from the PRSA Western District Conference
- Online Client Research Isn’t Going Away Anytime Soon
- 10 Quick and Timeless Digital Marketing Tips
- Four Essential Steps to Creating a Commercial Real Estate PR Strategy
- Does Your Office Have More Generalists or Specialists?
- Berbay Visits the Gamble House
- Influencer Marketing – What It Is and Dos and Don’ts
- Dos and Don’ts to Create an Authentic Law Firm Twitter Account
- Increase Your Marketing Power with SMART Goals
- Media Training: Interacting with Media
- Not Sure What Your PR Team Does? Here Are Five Things to Know
- Five Essential Tools to Get Your Content in Front of the Right Audience
- Is Your Firm Making These Twitter Mistakes?
- Plaintiff-Attorney Advertising and Its Impact on Litigation. Is It In, Or Is It Out?
- What the State Bar’s New Ethics Opinion Means for Your Law Blog
- Law Firm Marketing Ideas: Five Social Media Improvements You Can Make Right Now
- Is Your Law Firm Ready for 2017? What You Need to Know from Attorney at Work’s Annual Hot List
- The Building Blocks of a Business
- Tech Innovations That Will Change the Legal Industry
- How the Decrease in Demand for Legal Services Will Impact Law Firms
- Berbay Practices Mindful Wellness
- 4 Tips for Managing Your Marketing Time
- Build Connections and Move Prospect Relationships Along
- Don’t Discount the Power of Door-to-Door Sales
- Know Your Place: Why Positioning is the Key to Success
- Don’t Be Afraid of the Cloud
- Do You Have a High-Engagement Website?
- Challenges of Business Development in the Legal Landscape
- Are You of the Same Opinion as Managing Partners on the Permanency of Important Trends?
- 5 Reasons to Say No and 4 Strategies to Help You Learn How
- Five Essential Tips for Getting the Most Out of Your Online Profiles
- Pokémon Go and the Gamification of Real Life
- Keeping Your PowerPoints on Point
- What I Learned at Berbay
- Going for Gold: Social Media Lessons to Learn from Olympic Athletes
- “AMP” It Up!
- How to Prioritize Marketing Goals
- Berbay Visits The Broad Museum
- Measuring Content Marketing with Google Analytics
- Yes, There Really Is Proofreading Software to Spot Typos, Catch Passive Phrasing and Remove Redundancies!
- The Social Media Trends You Need to Know About Now
- Prospects Not Biting? It Could Be Your Email Subject Lines
- The Art of Working with the Media Involves Plenty of Work
- “Engaging” Content Will Encourage Your Prospects to Say, “I Do.”
- Storytelling Isn’t Just for Bedtime Anymore
- The Three Kinds of Content Your Firm Needs on Its Facebook Page
- The Latest Platforms Aren’t Just Shoes! (Try These on for Size)
- Consumer Reviews: A Powerful Cycle of Business
- Berbay Gets a Glimpse Inside LA’s Famous Stahl House
- How to Write a Great LinkedIn Summary
- Account Manager Karla Fletcher Celebrates Six Months at Berbay
- Stepping over to the Dark Side
- It’s All in the Details – Technical Details, That Is.
- Write Your Next Powerpoint Without Writing a Word. See How
- Want More People to Actually Read Your E-Newsletter? Here Are Some Easy Ideas
- Case Studies Are an Easy Way to Bring in New Business If You Write Them Correctly
- Your Best Clients Can Tell You How to Get New Clients Without Saying a Word. Find out How
- Need to Develop New Business but Don't Know Who to Target?
- So you want to be Gloria Allred…or do you?
- Can professional service firms be visible and classy?
- Assistant Account Manager Amy Rossetti Celebrates One-Year Anniversary
- Should you advertise on bus benches?
- The Trump Effect – How to Get Quoted/Interviewed Regularly
- 5 Things Financial Institutions Need to Know to Reduce Risk when Using Social Media
- Artists evolve and grow; business people can, too
- Three Ways to Tell if Your Blog Is Successful
- Marketing Pros "WOW" at the 2016 Legal Marketing Conference
- 7 Quick Fixes to Improve Your Email Marketing
- A strong handshake conveys confidence; A weak handshake, not so much
- 3 Overlooked Law Firm Marketing Techniques That Work
- Marketing to Our Lizard Brains: The Psychology of Public Relations
- Three Considerations for Repurposing Content
- Account Manager Michelle Villamor Celebrates Three Years with Berbay
- Top 10 Marketing Priorities for Financial Institutions
- Does Your Firm Need to Update Its Business Development Strategy?
- Three Mobile Engagement Tips for Professional Services Firms
- 7 Characteristics of High-Quality Content
- What's Hot and What's Not in Legal Marketing
- 5 Law Firm Marketing Investments You Should Be Making
- Marketing Dos and Don’ts for Financial Firms in Crisis
- Writing to Win: The Value of Nominations
- Writing What Clients Want to Read: Three Tips for Writing a Great Attorney Bio
- Four Strategic Steps to Creating a Successful Email Marketing Campaign
- Strengthening Your Writing Skills: The Heart and Soul of Effective PR
- The Importance of a Personal Touch in Marketing
- Sparking Your Attorneys’ Marketing Drive
- Marketing vs. Business Development for Law Firms
- Are These Law Firm Myths Slowing Your Revenue Growth?
- Beating the Competition: Identifying What Differentiates Your Law Firm
- New Coke vs. Coca-Cola Classic: 30 Years Later
- Miss Universe Blunder: Simple Mistake or Stroke of PR Genius?
- Technology Editors Reveal Best PR Practices to Implement
- How Law Firms Can Be Better PR Clients
- College vs. Berbay
- What Law Firms Can Do Right Now to Improve Their Content Marketing
- Focused Marketing is the Most Efficient and Effective Marketing
- Are Your Business Relationships on a Road to Nowhere?
- Customer satisfaction revealed in a cup of coffee
- How B2B Companies Can Harness the Power of the Internet
- Marketing Buzzwords Explained
- Make a Living at What You Love…But, Learn How to Market
- The Icing on the Cake: The Power of Using Freebies to Secure Your Next Client
- Tips for Improving Your Attorney Bio for Search Engines
- There Is More Than Meets the Eye: Infographics as a Marketing Tool
- How Marketing and Branding Can Grow Your Financial Services Firm
- Marketing in the Age of Information Overload
- Control the Branding of Your Business, or Let Circumstances Brand You
- Marketing: Now and How!
- Facets of Marketing
- What Does It Take to Be a Strong Account Manager?
- Tips for Sending Unique, Budget-Friendly Holiday Gifts to Clients
- What Makes a Case Marketable?
- The Market Demonstrates: Get Online or Get Left Behind
- The Power of Mentorship
- Social Media Is Changing Law Firm Communications Click by Click
- The Balancing Act: The Unique Relationship Between PR Professionals and the Media
- In luxury venues or dirt-floored huts, sales and marketing basics are the same
- Berbay's Fun, Engaging Company Culture Enriches Employee Well-Being While Embracing the Needs of Millennials
- Adding a Personal Touch
- See Things Through Your Clients’ Eyes: Look Up!
- The Importance of Continuing Professional Development
- In the Loop
- The Psychology Behind Good Web Design and Client Behavior
- The Next Generation of Marketing: How to Make Millennials Loyal Customers
- Understanding the “New” Newswire
- Success Tips for the Savvy PR News Professional
- Gender Quotas: The Affirmative Action of the Corporate World?
- The Human Element in Business Marketing
- Capturing Value on Invoices
- Content Marketing – Easier Said Than Done
- Marketing ideas from an unusual source: Artists who don't think about marketing
- You Are Not Who I Thought You Were
- Digital Marketing: The Next Generation of SEO
- The Marketing Melting Pot: Every firm member has a role to play in marketing
- The Five S’s of Successful Web Design in 2015
- Checklist for a Successful Press Conference
- LMA P3 Conference: Project management for law firms is gaining acceptance
- Cameras in the Courtroom: The Big Debate Addressed by David Lat
- Everyone needs to sell – Daniel Pink can teach you the ABCs
- Getting Through the Gatekeeper: Tips for Garnering Attention for Your News Story
- The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?
- The responsibility of leadership takes a lifetime of learning
- Before the RFP: Learn what the General Counsel seeks in outside firms
- The Technology Horizon – Manage it without fear
- A tale of two marketing decisions: One spectacular, the other a fail
- Calling All Leaders: What Does it Take to Be Heard?
- 11 Client Mistakes that Agencies Make
- What Kind of Marketing Help Do You Need?
- The Internet’s Effect on Law: Disaster or Opportunity?
- Helping Experienced Attorneys Find a Digital Voice
- Virtual Reality Has Marketers Planning In Real Time
- Fifteen Tools to Supercharge Your Marketing Efforts
- The Media Circus
- Know Who Your Clients Are When Sending Them Emails
- The SEO Apocalypse Is Coming!
- Public Relations Tips for Pitching to Ethnic Media
- A Myriad of Marketing Support
- A Focus on Food Proved to Be the Right Recipe for Don Snyder
- Wedding Bells: The Importance of a Follow-Up for the Big Day
- Cre-a-tiv-i-ty
- All Eyes on the United States
- Lessons Learned from Serving Jury Duty
- Nostalgic for Some Good Old-Fashioned Customer Service
- Lawyers…On Uber?
- How to Sustain an Audience in Business
- Market Yourself like a UCLA Ph.D. Candidate Does: Brilliantly
- That Elusive High Net-worth Prospect Is Looking for You…Online
- How to Handle a Sony Hack
- The Top Spot: Cracking the Top 100 Attorney List
- How to Keep Millennials Engaged in the Workplace
- “I’m Not an Expert” Fear
- The Berbay Difference
- Pushy or Smart? Sometimes It’s Both
- The Future as Seen by Facebook
- The World of Real Estate Investment Is Changing
- Extending the Shelf Life of Your Webinar
- Doing Business Outside the United States
- Avoid the Vortex of the Marketing Death Spiral
- Competitive Intelligence: Thinking Outside the Box
- New Insights from General Counsel
- Why Your Firm Needs Social Media Now – <i>The Recorder</i>
- LinkedIn, the New Amazon?
- Talk About Timing
- Public Speaking Tips for Business Professionals
- The Future of Public Relations and Law Firms
- Challenges Facing the Legal Marketing Departments
- Be the Best Bad Presenter Ever
- Career Lessons You Won’t Forget
- The Buzz: Video Marketing for Law Firms, Professional Services
- Tame the Marketing Beast Before it Devours You – <i>The Recorder</i>
- Remember: Follow Up
- Top 5 Marketing Apps for Legal Professionals
- 5 LinkedIn Tips for Lawyers and Law Firms
- Keeping Your Marketing Efforts Current – <i>The Recorder</i>
- Facebook favors truthful posts over “clickbaiting”
- Public Relations Firm Implements ‘Fall Fridays’ to Enhance Employee Well-Being
- Logo Logistics and Logic: When developing a new logo, less is more
- Generate business during the busy times
- Using Your Value Proposition as a Tool for Business Development
- 10 Things To Consider When Hosting A Videoconference Presentation
- Without Reasoning, Rankings can Rankle
- Creative Just Got More Creative
- Blog or Not to Blog…
- The Difference Is in the Details
- Crafting an Attention-Getting Subject Line
- How and When to Seek Business From Your Social Circle – <i>The Recorder</i>
- Putting Content Marketing to Work for You
- Legal Consumers Utilizing Social Media Is on the Rise
- New is Good, But Old-fashioned is Tough to Beat
- You Can Be a Home Run Hitter Without Leaving Your Desk
- Advice from Someone Who Knows: You
- Building Your Online Reputation: Putting Avvo to Work for You
- Is Parallax Design the New Trend?
- Why Webinars Are an Effective Tool for Law Firm Marketing
- Connecting Content to Marketing – <i>The Recorder</i>
- Take Charge of Your Online Presence
- A Fresh Perspective from General Counsel
- Three Secrets of a Successful Email Marketer
- Looking for Marketing Mojo Outside the Legal Industry – <i>The Recorder</i>
- Give Me Five
- General Counsel Confidential: Telling It Like You’ve Never Heard It Before
- I Like Walks on the Beach and Sunsets
- Rolling Out Your New, Improved Practice -<i>The Recorder</i>
- Adapting Your Marketing Approach: What Lawyers Need to Know
- The Future of Law Firm Websites: Social Media
- Easy on the Marketing Jargon
- Extra, Extra! Read All About It!
- Turning Bad Yelp Reviews Into…Advertising Campaigns?
- Rapport = Repeat Business
- In-Tune Marketing
- Every Opportunity Is a Networking Opportunity
- Finding Professional Inspiration Outside of Your Industry
- Who is Avvo and Why are They Saying These Things About Me?
- As In-House Roles Expand, So Do Opportunities for Trusted Outside Counsel – <i>The Recorder</i>
- Are You Sharing Information at the Right Time?
- Billboards & The Desensitized Consumer
- Is it time for a rebrand? What you should consider first…
- Pricing to Sell – <i>The Recorder</i>
- What Happens in Vegas, Doesn’t Have to Stay in Vegas
- Marketing Your Practice as a High-End Product – <i>The Recorder </i>
- Connecting with Key Clients: How to Go That Extra Mile
- What Does Your LinkedIn Profile Say About You?
- The Pitfalls of Bareback Marketing – <i>The Recorder</i>
- Anticipating Your Client's Needs
- Is the Enemy Really the Enemy?
- How to Engage with Clients Now – <i>RainToday.com</i>
- Do You Speak English?
- What's in Store for Real Estate: The Next Eight Months
- Your Business: Tracking Leads – <i>The Recorder</i>
- The Good, The Bad and The Ugly: Rankings & Nominations
- What Do General Counsel Need?
- Feeding the Power of Focus: George Salmas, The Food Lawyer
- The Perfect Law Firm Experience….Does it Exist?
- The Future of Employment in Los Angeles
- PR Pitching 101
- Are You Undermining Your Brand?
- Look Before You…Yelp
- The Biggest Marketing Mistake
- I Can See You at the Other End of the Pipeline
- Dazzle Your Audience with Practical Giveaways
- Which Social Media Site is Best for Legal Professionals?
- Secure Your Worth: The Value of Specialization
- Measuring Your In-House Counsel's Value
- What is an "Experience Economy"?
- The Future of Mobile App Usage
- Routine Experiences Call for Memorable Marketing
- What’s in Store for Legal Marketing in 2014?
- How Millenials are Changing the Workplace
- Bisnow’s State of the Market: Los Angeles
- Wake Up and Smell the Coffee: Client Communication is Important for Coffee Shops, Too
- Maximizing Your Visibility via Conference Marketing
- The Future of Litigation Funding
- GUEST BLOG: Do You Measure Up?
- Instagram New Update: Direct Messaging
- A Little Goes a Long Way
- What Superb Customer Service Can Do For Your Business
- Putting Your Content in Content Marketing
- JP Morgan's Twitter Meltdown Offers Valuable Lesson for PR Professionals
- Are You Willing to “Flex” Your Marketing?
- Why All Attorneys Should Consider Avvo
- Marketing Materials – A Reminder That Quality Counts
- Out of the Loop: When Customer Service Goes Wrong
- Advertising Trends in the Digital Age
- SEO Enters the Newsroom
- How Does Your Newsletter Stack Up Against the Competition?
- Is Your Marketing Plan Ready for 2014?
- Videos for Businesses: Content vs. Time
- What's Your Social Media Credit Score?
- Do You Have Time for a Blog?
- A Shifting Paradigm for Law Firm Websites
- Marketing Your Billing Practices — Berbay Corp. Marketing/PR Newsletter
- Col-lec-tion (n.) 1. Gathered works of art found in a museum or private holdings.
- How to Bridge Generational Gaps with Your Marketing
- Urban Renewal Continues in Santa Monica
- Persuasion Pointers from the Legal Marketing Association
- Table Networking
- Marketing 101: Like Me Better vs. Establishing Your Brand
- Eat In, Take Out: How Restaurants Get It Wrong
- Unearthing Cultural Gems at Santa Ana’s Bowers Museum
- It’s All in the Presentation
- No Ads Here: Bing Offers Ad-Free Web Search for Schools
- Back to School: Educating Professionals About Strategic Marketing
- Make it Pinteresting!
- Commercial Real Estate Prepares for Era of the Click-n-Mortar
- Creative Marketing Strategies at Atlanta’s High Museum of Art
- Fine-tune Your Marketing With Social Media Ads
- It Takes Someone Special to Make Someone Special
- An Impressive Memory
- Welcome to Los Angeles: Previewing LAX’s Newest Terminal
- Are You Asking the Right Questions?
- Grabbing the Attention of Entertainment Media
- Berbay Corp. Marketing & Public Relations Attends YALA Summer Soiree
- Your Business: Building Your Firm's Brand Equity – <i> The Recorder </i>
- Marketing Your Billing Practices – <i> The Recorder </i>
- Marketing Lessons from Krav Maga
- GUEST BLOG: Why You Should Think Twice Before Skipping Your Class Reunion
- Marketing to General Counsel: One Size Does Not Fit All!
- Complimentary Webinar "A Revolution in Revenue: Marketing Your Law Firm's Pricing"
- Obtaining More Newsletter Opens
- Developing Relationships: A Case Study on Real Estate Public Relations
- Banding People Together
- Giving Google What They Want
- Localizing a Global Firm's Marketing
- Corporate Counsel Shifts Focus to Value for 2013
- Good Customer Service Goes a Long Way
- Somebody Yelp Me!
- Transforming the User Experience at Airports
- The Great Debate: Social Media for Law Firms
- Marketing Takeaways from Disneyland
- Breakfast with the Media
- A Ben-Gurion Society Evening at STREET with Susan Feniger
- Taking Business Development to the Next Level – <i> Bloomberg Law </i>
- Unpleasant Surprises
- Websites for the Mobile Generation
- “True But Useless” – Eloqui's Wise Words to Professionals
- Repositioning Your Bankruptcy Practice – <i>Bankruptcy Law360 </i>
- Reinvigorating Your Firm’s Marketing Materials
- The Key to a Successful Media Pitch? Know Your Audience
- Marketing Lessons From History – <i>The Recorder</i>
- Who’s Reading This Anyway?
- There’s an App for That!
- Watch Your Step: Size of Legal Malpractice Claims Increasing
- Is It Creative, or Is It Creepy?
- How Timing Affects Open Rates
- A Newsletter, by Any Other Name, Would Not Be Read
- Sharon Berman Presents on Law Firm Marketing to Law School Students
- Can You Be an "Expert" by Sharing Others' Content?
- Attention: This is Your Captain Speaking
- Google’s Enhanced AdWords Campaign
- Marketing for Attorneys: How Much is Too Much? – <i>The Recorder</i>
- Takeaways From the 2013 Marketing Partner Forum
- Pinterest – Is It Good For Business?
- Graph Search Bends the Rule of Referral
- Is the Office the New Home?
- Mahogany: The Costs of Luxury in Early America
- Convenience and Comfort for Shoppers
- Berbay Corp. Sponsors Moriah Society’s Second Annual Moriahopoly
- Practical Innovation on an Everyday Scale
- Tweet n’ Greet: Making Connections on Twitter
- What is the World Coming To?
- Missed Web Opportunities – <i> The Recorder </i>
- The Tazza Farnese
- 10 Simple Rules for Your Firm’s Blog
- BERBAY CORP. SELECTED AS PUBLIC RELATIONS COUNSEL FOR 2ND ANNUAL REAL ESTATE & LAW (REAL) SYMPOSIUM
- Working hard or hardly working?
- Berbay Corp. Serves as 2013 Educational Ambassador Sponsor for LMA-Los Angeles
- “What In-House Counsel Wants”
- Cutting Through Convention Crowds
- Common Exhibiting Mistakes
- Sam-I-Am’s Sales Lessons in Green Eggs and Ham
- The Art of Follow Up
- Holding a Press Conference – <i> The Recorder </i>
- Eyebrows Go Up as Auditors Branch Out
- Senior Account Manager Discusses Social Media Strategies for Client Acquisition on ProVisors LLP Panel
- Berbay Corp. Sponsors Legal Marketing Association – Los Angeles Chapter’s January 2013 Program
- Office Dogs Working Hard on a Rainy Southern California Day
- Lease Luxuries
- How Today's Consumers Really Search for an Attorney
- Berbay Corp. to Sponsor 20th Annual Marketing Partner Forum
- Filtering Information through RSS Feeds
- How old is too old?
- Webinar: Law Firm Administrators as Marketing Champions: What You Can Do to Ignite Your Firm’s Marketing
- Happy Halloween from Berbay!
- The Essential Elements of a QR Code Campaign
- How to Develop and Maintain a Successful Business Relationship with In-House Counsel
- The “Big Guys” of Law Firm Web Development
- File That Under Old-Fashioned
- Berbay Corp. Exhibiting at Association of Legal Administrators in Anaheim
- Flying High with Customer Service
- Judging A Book By Its….Title
- Berbay Corp. Sponsors Legal Marketing Association-Los Angeles’ 10th Annual Continuing Marketing Education Conference
- Incorporating the Golden Ratio in Logo Design
- "Transitioning from Service Partner to Rainmaker" Webinar Now Available
- Berbay Witnesses Endeavours Last Flight!
- Tips for Delivering an Effective Presentation
- 7 Things Every Marketer Should Be Doing on LinkedIn
- The Importance of Punctuality
- A New Type of Website
- Check Out Berbay's August Newsletter To Learn How To Be An Effective Panelist
- Available Now: “Transitioning From Service Partner to Rainmaker” Webinar
- Berbay Presence at CAOC 51st Annual Convention
- Accelerate Your Marketing -<i>The Recorder </i>
- Complimentary Webinar: Moving From Service Partner to Rainmaker
- Professional Organizations Offer More Than Membership
- Don’t Turn SIMPLE into COMPLICATED
- 10 Mistakes Exhibitors Make
- How to Be an Effective Panelist Published: The Recorder
- Networking 102
- Updating LinkedIn and YouTube Company Usernames
- Are Memes for Me?
- Keeping An Eye Out For New Giveaways
- Berbay Corp. to Sponsor Association of Legal Administrators Regions 5 & 6 Conference & Expo
- Sweat the Small Stuff
- Social Media’s Impact on the Newsroom
- Breaking Through The Conference Clutter
- Holding a Press Conference Published: The Recorder
- Small Things Make a Big Difference
- Why I Don't Like Groupon
- How To Successfully Handle a Law Firm Merger
- For Smaller Firms, Optimization = Opportunity
- The Truth About PR: What to Expect and Not ExpectPublished: Rain Today
- Leveraging Your Credentials
- Sent From My iPhone, Please Excuse Typos
- CEQA Reform Would Boost CA Economy
- Southern California Infrastructure Drives New Development Opportunities
- Building Your Business Through Social Media
- Keeping With The Theme
- The Great Equalizer
- A New Thriving Real Estate Market
- Second Quarter Marketing ChecklistPublished: The Recorder
- Glittering Differently
- LinkedIn: What Now?
- Emerging from the Shadows: Segueing from Service Partner to Rainmaker – Published: Bloomberg Law
- Meeting New Organization Members
- Creating Rapport With Prospective Clients
- Now Available: "Mid-Year Marketing Accelerator" Webinar
- What In-House Counsel Want – <i>The Recorder</i>
- Playing by the A/E/C Rules
- Real Estate Leaders Share Insight on State of the Market
- Terms of engagement: Offering your business' hand in marriage
- Making Yourself Memorable
- Is Valeting Your Car A Marketing Opportunity?
- From the Inside Counsel, Looking Out
- Connecting on LinkedIn
- Keeping Your Referral Sources in the Loop
- The Science of Social Timing
- Howard S. Stern on Real Estate
- Listen up!
- Social Media in 10 Minutes a DayPart 2 of Berbay's Social Media Series
- Adam Corolla’s Take on Lawyers
- Judges Offer Insight to Intellectual Property Lawyers
- Three Ways To Break Down Barriers in the Way of Potential Clients
- Examining the M&A Landscape
- Berbay Corp. Serves As Educational Ambassador Sponsor Of The Legal Marketing Association – Los Angeles
- Put Your Business on the Map with Google Places
- New Service Line: Berbay Corp. Obtains MCLE-Accredited Speaking Opportunities In Law Firms For Professionals Who Market To Lawyers
- Pitching Tips from Media Pros
- Berbay Corp. To Sponsor Los Angeles Intellectual Property Law Association's 2012 Judges' Night Dinner Program
- Media Training with Tom Jordan
- Launch Your Social Media Presence NowPart 1 of Berbay’s Social Media Series
- Taking the First Step to Enhance Your Professional NetworkPublished: Thomson Reuters – Construction Accounting and Taxation
- New securities landscape offers many opportunities for lawyers
- Public Relations Receives a New Definition
- Marketing Professionals Divulge Tips For Effective Biography Pages
- Straight-Shooting Lawyers Kill Two Birds With One Stone
- Criminal Defense Marketing: Lessons from an Attorney
- Berbay Corp. Selected as Public Relations Counsel for Commercial Real Estate Women (CREW) California Conference 2012
- Building a Better Student: The Education Field's Construction Boom
- Berbay Update
- Plumber's Direct-Mail Ad Really Sticks
- Cindi Goldstein Promoted to Office Manager
- What You Need to Know About Marketing Your Practice in 2012Published: The Recorder
- What's the Status?
- Door Hanger Offers “Handy” Marketing Tips
- “How to Garner Press” Webinar Hosted by Berbay Corp. Marketing & Public Relations
- Berbay to Host a Free Webinar Entitled, “How to Garner Press”
- BOMA – “Meet the Press”
- Megan Braverman Promoted to Senior Account Manager
- Personal Branding (or, Not Wearing PJs to Gelson's)
- Berbay Corp. Exhibits at GLA-ALA 2012 Employment Law Forum
- Marketing: A Succession Planning Tool for Professional Services Firms- <i>Rain Today</i>
- GLA-ALA’s Marketing Intelligence
- Be Appealing
- Berbay Corp. Adds Matt Aguirre As Assistant Account Manager
- Berbay Corp. Sponsors 19th Annual Law Firm Marketing Partner Forum
- Recharging Alumni Connections
- Skype Me: How Technology Has Changed the Conference Call
- The Full Treatment
- Focus on the Big Picture
- Scanning Your QR Code Marketing Campaign for Quality
- The Transformation of Attorney Biography Pages into Microsites
- The Central District’s New Patent Litigation Pilot Program
- Point and Shoot: More Tips for Taking Professional Photos
- L.A. Wasn’t Built in a Day
- Account Manager Megan Braverman Appointed Co-Chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society
- The Last Naked Lady
- The Real Professional-Organization Challenge
- Cold Calls and Silver Bullets
- Taking the Bull by the Horns—or Goring Yourself With Them?
- Wall Street Journal “Wall” Remains Standing After Exec’s Resignation
- Going the Right Weigh With Your Business Card
- Dispatch from Krakow: The Riches in Niches
- How to Ensure a Superior Professional Photo
- Dear Berbay Blog Series: All Hands on Tweetdeck
- The 75-Year-Old SEO Salesperson
- Wake Up and Smell the Metal (and Other Marketing Lessons I Learned from Jewelry)
- Why You Should Blog
- Changes in Google Places Reviews to Alter Your Firm's SEO
- Dear Berbay Blog Series: Drafting Your LinkedIn Profile
- Marketing Yourself in an Interview
- Relationship Versus Transaction
- Marketing to Affluent Seniors Online
- Dear Berbay Blog Series: LinkedIn Privacy Settings-Blocking Your Employment History
- Industry Expertise Creates Marketing Value
- If You Want to Get to First Class, Sometimes You Need a Coach
- Creating Lasting Impressions Through Consistent Communication
- When Joining a Professional Organization, Go All In
- The Etiquette of a Referral
- Don’t Just Do Something—Stand There! : Why Doing Less Online Yields More Results
- Business Growth Depends on Multilevel Marketing
- Conference Exhibiting: It’s The Little Things
- Tone And Flexibility (And We’re Not Talking About Exercise)
- Berbay Corp. Exhibits at the 2011 USC Intellectual Property Institute
- The Balance Between Time and Money
- Google Searches Generate Lasting Impressions
- Branding Through Payment Collections
- The Importance of Consistent Communication
- Account Managers Present on Social Networking to NAIFA
- Account Manager Megan Braverman Appointed to Leadership Role in the Jewish Federation
- Marketing and Business Development Go Hand In Hand
- Getting The Work: Tips for Law Firms From In-House Counsel
- Getting Your Foot in the Door with In-House Counsel: Tips for Law Firms
- Berbay Corp. Exhibits at the Greater Los Angeles Association of Legal Administrators 2011 Employment Law Forum
- Working with In-House Counsel: Practice Management Tips for Associates
- Working with In-House Counsel: Tips for Partners
- How to Impress In-House Counsel: Invoices
- How to Impress In-House Counsel: Be Prepared, Be Responsive
- How to Impress In-House Counsel: Budgets
- The Care and Feeding of In-House Counsel
- Where to Put Your Marketing Dollars Now
- The Lead Generation Pipeline: Nurturing Prospective Clients Will Pay Off Later
- Principal Sharon Berman Discusses Effective Attorney Marketing — Daily Journal
- How to Use Video to Get Up Front and Personal With Your Prospects
- Wrapping the Substance in Sizzle
- Berbay Corp. Promotes CREW-LA's Wine Tasting/Silent Auction Fundraiser
- Build Now, Benefit Later
- Berbay Corp. Selected as Finalist for the PRSA-LA 2010 PRism Awards
- Service Beyond Borders
- Now Is The Time to Capture Your Share of SEO Leads
- Los Angeles Daily Journal Interviews Berbay Corp. Account Manager Regarding Search Engine Optimization
- Berbay Corp. Account Manager Quoted in Los Angeles Business Journal Discussing Law Firms Increasing Use of Social Media
- Three Reasons to Keep Marketing Even When You’re Busy
- Berbay Corp. Adds Lauren Shore as New Marketing Account Manager
- Bright Lights, Booth Babes or Swag: How to Create the Best Conference Exhibit, Part 1
- Bright Lights, Booth Babes or Swag: How to Create the Best Conference Exhibit, Part 2
- Berbay Corp. to Present Encore Session on Social Networking to California Society of CPAs
- What's in a Name?
- Leverage or Lose It
- Frequency vs. Reach
- Business Development: The Perfect Recipe for Making Rain
- Berbay Corp. Sponsored Legal Marketing Association Meeting: How to Manage Crisis
- Berbay Corp. Exhibits at the Consumer Attorneys Association of Los Angeles’ 13th Annual Trial Lawyers Skills Seminar
- Does Your Logo Need a Refresh?
- First Impressions Last
- When Tough Means Confident
- JELL-O Marketing
- The Return on Responsiveness
- Marketing for All Ages
- An Education in Marketing
- Berbay Corp. Exhibits at Benjamin S. Crocker Symposium on Real Estate Law and Business 2010
- Marketing Your Ability to Help Corporate Counsel Manage Risk
- Why Set Google Alerts?
- How to Make Sure Your Marketing Campaign Isn't a Flop
- What impression do your holiday cards make?
- Why Branding Works
- Competing with a Larger Firm: How the Web Levels the Playing Field
- Cross-selling Professional Services
- Let me tell you about myself…
- Is Professional Services Marketing a Waste of Energy?
- Effective Marketing Depends on a Shipshape Database
- Unleashing the Marketer Within
- Email Marketing – How Often Is Too Often?
- Mine Your Gold Mine
- Shameless or Smart?
- Motivate Young Professionals to Market
- Site Unseen: Why Revising Your Website Should Be an Absolute Priority
- Missing Link: You have a LinkedIn profile. Now what?
- Systemize Your Marketing: With the Year Half Over, It’s Time to Get Yourself Organized
- The Lead Pipeline: Nurturing Prospective Clients Will Pay Off Later
- Make Your Mark With Marketing
- You Are Not Alone
- Measuring Marketing
- Cultivating the Four C's
- Understanding the Web's Next Generation Can Secure Advantages
- Step-By-Step Process For Creating a Professional Services Marketing Plan
- Communicating Your Distinctive Competency
- Exhibiting at Conferences and Trade Shows – Keys to Success Part 3
- Exhibiting at Conferences and Trade Shows – Keys to Success Part 2
- Lean Times, Tight Budgets
- Exhibiting at Conferences and Trade Shows – Keys to Success Part 1
- Chewing on Their Leg for Business
- All you ever wanted to know about law firm branding
- The Power of Public Relations
- The Publics of Law Firms
- How Do You Know If Your Marketing Is Working?
- More Effective Marketing in 2008: Five Actions for Greater Impact
- Reprints and Eprints: Harnessing the Power of Third-Party Validation
- ’Tis the Season to Be Marketing
- What Does It Cost to Revamp a Website?
- The ABC’s of Online Marketing
- How to Get Your Lawyers Ranked on Lists
- Marketing for the Rest of Us
- What You Can Do With Marketing
- In the Know: Establishing Expertise in Your Niche
- 5 Universal Laws of Marketing
- Why Talk to Bar Associations?
- Doing Things Differently… For Different Results
- A Lawyer's Marketing Lexicon
- Marketing Nuts & Bolts: Logos & Firm Identity Systems
- In a Word
- Taking A Stand: Letting Your Markets Know Who You Are
- Tracking Business Means More Efficient Marketing
- Your Brand Is Your Promise: Attracting Business Through Strategic Marketing
- Seven Deadly Marketing Mistakes to Avoid in Your Practice
- Bringing Your Firm’s Marketing Strategy Back to Health
- Cybershowcase
- Rainmaking 101
- Above the Noise
- Basic Training
- Getting in Touch With Your Inner Hustler
- On the Beach
- Marketing Your Firm From the Inside Out
- Seller's Market
- Talking Shop
- Every Move a Company Makes May Send Marketing Messages
- In Other Words
- Treat Trade Shows as More Than Just a Line of Exhibits
- Comfort Zone
- Tracking Results
- Effective Marketing Means More Than Advertising
- Proven Marketing Tactics Remain Most Effective Tools
- Taking Steps to Ensure Effective Professional Marketing
- All Companies Need to Have Detailed Business Plans
- Recession-Proof Your Marketing Plan
- Clear Objectives Enhance Success of Marketing Plans
- Publicity Payoff
- Marketing To-Do List
- Marketing Myths Fall as Good Planning Yields Results
- KEEP YOUR RELATIONSHIP CAPITAL ROBUST
- Getting the Most For Money Spent on Marketing Plans
- THERE’S GOLD IN YOUR DATABASE!
- Mixing Arsenal of Tactics Helps Hit Marketing Target
- Money Mentality
- Learn to Succeed by Doing Research on Your Failures
- High Profile
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- Timeline-Final
- Strategic Marketing For Financial Firms
- Communications for Finance
- Communications for Law Firms
- Strategic Marketing For Real Estate Firms.
- Chicago Law Firm Public Relations Agency
- Communications for Real Estate Firms
- Community Outreach
- Episode 69: Leveraging Linkedin As A Powerful Business Development Tool With Brynne Tillman, Ceo Of Social Sales Link
- Episode 68: Legal Procurement: Understanding What The Buyer Wants To Win Rfps With Dr. Silvia Hodges Silverstein, Ceo Of Buying Legal Council
- Marketing for Law Firms & Public Relations Services
- Episode 66: What’s On Tap For The Knowledge To Leadership Educational Conference Ala 2020 With Hannah Lincecum, Northern California Hr Manager For Reed Smith
- Episode 65: Leveraging Thought Leadership To Effectively Create New Business
- Episode 64: Teaching Lawyers To Think Like Business Owners
- Episode 63: Data-driven Marketing Strategies To Gain A Competitive Advantage
- Episode 62: Attracting New Clients Through Word-of-mouth Marketing
- Episode 60: Avoiding Rfp Mistakes To Win More Business With Matthew Prinn, Principal Of Rfp Advisory Group
- Episode 90: The Power Of Client Service With Kate Stoddard, Chief Marketing Officer At Kelley Drye & Warren Llp
- Marketing & Public Relations for Law Firms
- Episode 89: To Pivot Or Not – Evaluating Your Career Path As A Lawyer With Vicki Rothman, Career Strategist & Counselor At Rothman Career Services
- Episode 88: Perfecting The Art Of Law Firm Marketing With Steve Nober, Founder And Ceo Of Consumer Attorney Marketing Group
- Episode 87: Taking The Jump To Virtual With Jennifer Schaller, Managing Director Of The National Law Review And Megan Braverman, Principal Of Berbay Marketing & Public Relations
- Episode 86: Gaining A Voice At The Table With Christina Buensuceso, Director Of Business Development At Eversheds Sutherland Llp (U.s.)
- Episode 85: Navigating A Crisis – What Law Firms Should Know With Eden Gillott, President Of Gillott Communications
- Episode 84: Getting The Seo Help You Need: What You Need To Know With Chris Walker, Founder Of Advocate Seo
- Episode 83: The Investment That Matters The Most: Yourself With Elise Buie, Founder & Head Of Elise Buie Family Law
- Episode 82: The Effects Of Covid On The Media Industry – What Law Firms Need To Know With Aly Crea, Account Director At Berbay Marketing & Pr
- Episode 81: Legal Rankings – To Submit Or Not To Submit With Megan Braverman, Principal At Berbay Marketing & Public Relations
- Episode 80: Diversity And Inclusion Programs – What Law Firms Need To Know With Tyrone Thomas, Jr., Vice President And Deputy General Counsel At Invenergy
- Episode 79: Working Remote In 2020 – What Law Firms Need To Know With Marcia Watson Wasserman, Founder And President Of Comprehensive Management Solutions, Inc
- Episode 78: Covid Era Digital Marketing: What Law Firms Need To Know With Jason Ciment, Ceo Of Getvisible
- Episode 77: Conquer Writer’s Block – Become A More Effective Writer With Gary Kinder, New York Times Best-selling Author, Lawyer And Founder Of Wordrake
- Sitemap
- Episode 76: Going Virtual: Establishing A Law Practice Without Walls With Marcia Watson Wasserman, President Of Comprehensive Management Solutions, Inc.
- Episode 75: Integrating Technology To Systematize Business Development Efforts With David Ackert, President Of Ackert Inc.
- Episode 74: Becoming More Competitive In The Diversity & Inclusion Arena With Valerie Fontaine, Partner & Legal Search Consultant At Seltzerfontaine
- Episode 73: Contrasting Legal Marketing With Investment Banking Marketing With Kira Sandmann, Vice President Of Marketing At Brown Gibbons Lang & Company
- Episode 72: Bringing On A Legal Sales Professional At A Small Firm With Keith Donovan, Managing Partner & Chair Of The Executive Committee At Morris James
- Episode 71: Law Firm Succession Planning: Put A Process In Place Now! With Dave Roberts, Cpa & Partner In Charge Of Law Firm Services At Armanino Llp
- Episode 70: Morphing From Business Development To Sales Pro With Clare Block, Director Of Business Development At Fox Rothschild Llp
- Episode 59: Client-Facing Business Development Benefits for Clients & Lawyers with Neel Lilani, Managing Director at Orrick
- Episode 61: Recalibrating Your Law Firm to Run Like a Business with Jennifer Johnson Scalzi, Founder & CEO of Calibrate Legal
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- Social Media for Law Firms — New York
- Strategic Marketing for Law Firms — New York
- PR Landing Page New York
- Advertising for Law Firms in New York
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- Showcasing Your Lawyers as Key Speakers in New York
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Additional Resources
- How to Optimize Your Law Firm’s Website for Better Search Rankings
- Why SEO is Crucial for Law Firms and How to Get Started
- Top 5 SEO Mistakes Law Firms Make and How to Avoid Them
- How to Rank Higher in Local Search Results: SEO Tips for Law Firms
- The Role of Online Reviews in Law Firm SEO
- The Ultimate Guide to SEO for Law Firms in 2025
- The Future of Legal Marketing: Trends You Need to Know
- Client-Centered Marketing: Putting Your Law Firm’s Clients First
- How to Attract High-Value Clients Through Law Firm Marketing
- How to Use Social Media to Engage and Convert Legal Clients
- Leveraging Content Marketing for Law Firms: Best Practices
- How to Create an Effective Marketing Strategy for Your Law Firm
- Top Marketing Strategies to Attract Legal Clients
- How Law Firms Can Build a Strong Online Reputation
- Don’t Let Mid-Level Attorneys Plateau – Business Development Strategies to Propel Their Career
- Press Releases Reimagined: Adapting to the Digital Age
- The Investor Playbook: Strategies for Communication, Earning Trust and Securing Growth
- A Comprehensive Guide for Law Firms to Boost Client Retention
- Mobile Websites – Everything You Need to Know
- Maximizing Your Law Firm’s Online Presence: Essential SEO Strategies
Case Studies
- Development of Robust Lead Intake Program Transforms Law Firm’s Sales Pipeline
- Transforming Lead Generation and ROI Tracking for Long-Term Growth
- Strategic Marketing Plan Provides Roadmap & Tools for Long-Term Growth
- Boosting Emerging Real Estate Firm's Standing through Nominations and Rankings
- Media Training Elevates Real Estate Firm as an Industry Leader
- Strategic Marketing Overhaul Enhances Real Estate Firm’s Investment Strategy
- Targeted PR Campaign Boosts Visibility for Real Estate Firm’s Global Investor Appeal
- Media Campaign Creates Trust and Credibility for Real Estate Investor’s “Opportunity Zone”
- Litigation PR Campaign Gets Widespread National Coverage and Brings in New Cases for Law Firm
- Launching Niche Instagram Account Results in New Lead Pipeline and Expanded Presence for Employment Law Firm
- Widespread Media Attention Obtained in Top-Tier Outlets About High-Profile Sexual Assault Case
- Published Article Leads to New Client; Fosters Relationships and Ongoing Work for Law Firm
- Repurposing Client Alerts Creates Pipeline of Media Coverage and Expanded Presence in Target Markets
- Audit of Law Firm’s Organizational Sponsorships Identifies New Opportunities
- Berbay Secured Coveted National Award for Law Firm
- Refocused Marketing Strategy During Changing Economy Brings in New Cases for Law Firm
- Press Conference Puts Pressure on Sheriff’s Department in Police Brutality Wrongful Death Lawsuit
- Strategic Media Campaign Positions Client as Expert on Trending Issues
- Media Pitch Results in High-Profile Visibility for Lawsuit
- Comprehensive PR Campaign Leads to New Cases for Law Firm
- Obtaining a Chambers and Partners Ranking Levels the Playing Field
- Getting Greater Traction Out of Law Firm Partnership Announcements
- Press Conference Generates Media Coverage for Lawsuit and Pushes Stalled Investigation Forward
- Website Redesign Differentiates Law Firm From Competitors
- Strategic Partnership Maximizes Firm’s Marketing Efforts in Media Campaign
- Newsletter Campaign Raises Top-of-Mind Awareness Among Referral Sources
- PR Plan Leveraging Novel Use of VR Technology Generates Awareness for Property Listing
- Compelling Pitch Lands Coveted Speaking Engagement for Attorney
- Bylined Article Opportunities Lead to New Business
- Press Conference Capitalizes on National Storyline to Garner High-Profile Media Coverage
- Wide-Spread Media Coverage Reinvigorates Practice
- Obtaining Placement on a Coveted Legal List
- Turnkey Action Plan for Firm Rebranding
- Packaging Expertise in an Unfamiliar Territory
- Press Conference Gains National Media Coverage
- Firm-Wide Marketing Approach Levels the Playing Field
- A 10-Year-Old Presentation Turns Into Revenue Generator
- Leveraging Firm’s Sponsorships Yield New Client Base
- Capturing the Attention of Elusive General Counsel
- Engineering Firm Generates Tremendous Buzz in Industry
- International Media Coverage Lands Meeting with Target Client
- Boutique Doesn’t Mean You Don’t Deserve National Recognition
- Online Marketing Campaign Turned Around to Generate Leads
News
- July 2025: Not Just Another Chambers Blog: The Real Chambers Playbook
- Megan Braverman Featured on The CEO Shift: How to Scale Your Agency Through Systems, Playbooks & Process Clarity
- Berbay Named Top Public Relations Agency in The Recorder Best Of 2025 Awards
- Los Angeles Business Journal Names Megan Braverman to LA 500 List 2025
- May 2025: A Modern PR Strategy: Blending Old Rules with New Realities
- April 2025: Does Your Marketing Go Out the Door When a Partner Leaves?
- February 2025: The Power of Alumni Networks – A Strategic Tool for Business Development
- Cliffs Notes™ from Marketing Partner Forum 2025
- Webinar Recording: Cliffs Notes™ from Marketing Partner Forum 2025
- Leveraging Finders, Minders, Grinders & Binders for Success
- Webinar Recording: Leveraging Finders, Minders, Grinders & Binders for Success
- November 2024: The Evolution of Legal Marketing: From Tradition to Transformation
- October 2024: Your Website Bio Sucks and Here's Why
- Webinar Recording – Exploring Substack: Should Your Firm Use It?
- In Memory of Sharon Berman: Honoring Her Life & Legacy
- July 2024: Four Marketing Trends Heating Up This Summer
- June 2024: Email Marketing: From You've Got Mail to Email Suppression
- May 2024: Not Getting the Chambers and Partners Ranking You Want? Here’s How.
- March 2024: Boomers to Gen Z: Tailoring Your Marketing for Every Generation
- February 2024: The Role of Finders, Binders, Minders & Grinders in Firms – How Each Contributes to Business Growth
- January 2024: What to Know Before Rebranding Your Firm: Lessons From Berbay's Rebrand
- December 2023: How to Effectively Use AI, Tracking, Algorithms and Other Technology in Your Marketing
- October 2023: Speaking to the Media Can Be Scary, But You Can Overcome It
- The Anatomy of a Successful PR Campaign: Megan Braverman Interviewed on Legally Contented Podcast
- August 2023: What’s Shaping PR? Seven Trends in Public Relations
- Disappointed in Your Chambers Ranking? – The Ins & Outs of Getting Ranked
- June 2023: What Recent Layoffs at Media Outlets Mean for Your PR Efforts
- 6/21 Webinar: Disappointed in Your Chambers Ranking? – The Ins & Outs of Getting Ranked
- May 2023: A Sea of Nominations: How to Decide Which Awards Are Reputable in This New Era of Award Saturation
- April 2023: Guide to Getting Ranked: Super Lawyers, Best Lawyers & U.S. News Best Law Firms
- March 2023: LinkedIn Is Making Changes – 5 Features You Need to Know About
- Aly Crea Joins Legal Marketing Association’s Strategies & Voices Editorial Committee
- Working Effectively and Ethically with Journalists: Megan Braverman on Panel at the Academy of Court-Appointed Neutrals Meeting
- Highlights from the Marketing Partner Forum
- February 2023: How To Create an Email Newsletter People Will Actually Read
- Marketing Partner Forum Webinar – Join Berbay on 2/8 for Key Takeaways from the Premier Legal Marketing Conference
- December 2022: Will the Media Care? The Case for Releasing Even “Small” Firm Announcements
- November 2022: Want Media Coverage? Here's How to Get It
- October 2022: Don't Let These Succession Planning Mistakes Derail Your Firm
- August 2022: What's In a Name? Changing Your Firm's Name — Should You Do It and Marketing Considerations
- Berbay Recognized on Los Angeles Business Journal’s 2022 Top PR Firms List for the Fourth Consecutive Year
- Chambers & Partners – New Tools & How They Can Improve Rankings
- Webinar Recording: How the New Chambers & Partners Tools Can Improve Your Rankings
- Upcoming Webinar: Chambers & Partners Releases New Tools – How These Tools Can Improve Your Rankings
- July 2022: Litigation PR: Understanding Legal Press Conferences
- June 2022: Pros And Cons of Using a Newswire
- May 2022: Five Ways to Use Your Marketing Campaign to Boost Recruiting Efforts
- Berbay is Growing – Peri Wallent Joins Berbay as Marketing Coordinator
- Kristin Anderson Joins Berbay as Administrative Manager
- March 2022: Is This Ranking or Nomination Legitimate?
- February 2022: Is Your Marketing Working?
- PR Strategies in the New World: Megan Braverman Guest on the National Law Review’s “Legal News Reach” Podcast
- CliffsNotes™ from the 29th Annual Marketing Partner Forum
- January 2022: How to Give Your Email Marketing a Performance Upgrade with A/B Testing
- Berbay Marketing & PR is a Proud Supporter of the GLA ALA
- See You There! 29th Annual Marketing Partner Forum; Berbay Again Sponsors
- November 2021: How Public Relations and SEO Amplify Each Other
- October 2021: The Case for Cross Selling – Why Don’t We Cross-Sell More Often?
- Jenn Mui Joins Berbay as Marketing Coordinator
- September 2021: The Ins and Outs of Chambers & Partners: How to Get Your Firm Ranked
- August 2021: Connecting the Silos: Cross-Marketing Through Your Marketing & PR Campaign
- CliffsNotes™ from the 28th Annual Marketing Partner Forum
- July 2021: To Outsource Your Marketing or Not – That Is the Question!
- How To Be Your Own Marketing Firm – Megan Braverman Presents to ProVisors Valley Lawyers Affinity Group
- Berbay Again Recognized on Los Angeles Business Journal’s Top PR Firms List for 2021
- June 2021: Want High-Profile Media Coverage? Here's How to Break Through the Clutter.
- Megan Braverman Featured on Esquire University Podcast Discussing PR Strategies for Law Firms
- See You There! 28th Annual Marketing Partner Forum; Berbay Again Sponsors
- May 2021: How Should You Spend Your Marketing Dollars?
- Leveraging Media Coverage for Your Firm's Marketing Efforts – Principal Megan Braverman Presents to Legal Marketing Association Midwest Chapter
- Are You Prepared for Chambers Season?
- What School Doesn’t Teach You – Principal Megan Braverman Presents to Her Alma Mater University of Dayton
- Webinar Now Available: Are You Prepared for Chambers Season?
- February 2021: How do you plan through uncertainty? Your 2021 marketing plan
- Priorities Have Changed & So Should Your Marketing
- Berbay is Going Virtual…For Good!
- January 2021: Berbay is Going Virtual, For Good
- Angely Levis Joins Berbay as Assistant Account Manager
- Webinar: Priorities Have Changed & So Should Your Marketing
- December 2020: Does Marketing Overwhelm You? We Know How You Feel
- Amplify Your LinkedIn Presence to Generate New Business
- Webinar: Amplify Your LinkedIn Presence to Generate New Business
- Priorities Have Changed & So Should Your Marketing – Principal Megan Braverman Presents to ProVisors Real Estate Affinity Group
- Legal Nominations – Are They Worth It?
- October 2020 Newsletter: Is Your Marketing Suffering in this Penny-Pinching Economy?
- What’s Left of the Media Industry Post-COVID and How to Get The Media’s Attention
- Webinar: Legal Nominations – Are They Worth It?
- September 2020 Newsletter: The Future of Marketing, Post-COVID
- Webinar: What’s Left of the Media Industry Post-COVID and How to Get The Media’s Attention
- Aly Crea Continues to Move Up the Ranks at Berbay – Promoted to Account Director
- August 2020 Podcast Newsletter: You Can Thank Us Later – Why Law Firms Need Client-Facing Sales Professionals
- Berbay Ranked Among the Best PR Firms in Los Angeles by Expertise.com
- Spotlight on LA’s Small Businesses with Shoutout LA: Featuring Principal Megan Braverman
- Legal Nominations & Rankings: Are They Worth It? – Megan Braverman Presents to the International Society of Primerus Law Firms
- Berbay Again Ranked on Los Angeles Business Journal’s Top PR Firm 2020 List
- June 2020 Newsletter: Trouble in the Virtual Office? Here's How to Successfully Manage Remote Staff
- March 2020 Newsletter: Legal Directories: Which Ones Are the Most Worthwhile?
- Apply Now! Berbay’s Annual Marketing & Public Relations Scholarship Program!
- February 2020 Podcast Newsletter: Key Technology & Digital Marketing Strategies That Accelerate Firm Growth
- Looking to Boost Your PR Efforts This Year? Talk With Us at the GLA ALA Annual Employment Law Forum
- January 2020 Newsletter: You Should Be Publishing Bylined Articles – Here's Why
- December 2019 Newsletter: Don't Be Fooled: 6 Social Media Marketing Myths Debunked
- October 2019 Podcast Newsletter: Accelerate Your Legal Marketing with These 18 Strategies
- Creating Visibility On Steroids – Managing Principal Sharon Berman Interviewed On The Secret Sauce Marketing Tastings Podcast
- California State University Dominguez Hills Students Present on Berbay for “Intro to Public Relations” Project
- Marketing Now and How – Megan Braverman Presents to the Loyola Law School Alumni Association Board of Governors
- Amanda Friedlander Joins Berbay as Assistant Account Manager
- September 2019 Newsletter: Planning a Press Conference? 9 Best Practices
- Berbay Awards Marketing & Public Relations Scholarship to Howard University Student
- Berbay Welcomes Shania Jackson as Assistant Account Manager
- July 2019 Newsletter – 7 Ways to Convert Blog Readers into Clients
- June 2019 Podcast Newsletter – Stop Wasting Time! Use These 15 Proven Marketing Strategies
- June 2019 Newsletter – Time to Refresh Your Marketing Strategies? Here's How
- Don’t Miss Out on LSSO’s 2019 RainDance Conference—See You There!
- April 2019 Podcast Newsletter – Don't Burn Out! 18 Career Fulfillment Techniques from Legal Experts
- Webinar Now Available: Hot Takeaways from the 2019 Legal Marketing Association Annual Conference
- Sharon Berman Recognized by Lawdragon as a Top 100 Leading Legal Consultant & Strategist
- Berbay’s Annual Marketing & PR Scholarship Application Now Open!
- March 2019 Newsletter – Fresh Marketing Strategies to Spring Your Law Firm Forward
- March 2019 Podcast Newsletter – Make Your Firm Prosper with These Expert Insights
- January 2019 Newsletter – Want to Hear a Marketing Secret (or Four)?
- Stop By Our Booth at the GLA ALA Annual Employment Law Forum!
- Webinar Now Available: CliffsNotes from the 26th Annual Marketing Partner Forum
- See You There! 26th Annual Marketing Partner Forum
- December 2018 Newsletter – Want to Earn Business from In-House Counsel? Here's How.
- December 2018 Podcast Newsletter – What Law Firms Can Learn from Accounting Firms
- November 2018 Newsletter – 6 Ways to Get A-List News Coverage
- October 2018 Podcast Newsletter – 4 Ways to Step Up Your Legal Marketing
- Q&A with Berbay’s 2017 Marketing & PR Scholarship Recipient Alyssa Helterbran
- Berbay Awards Scholarship to University of Missouri-Columbia Student
- September 2018 Newsletter – Tired of Doing Business Development the Old Way?
- “Shining a Spotlight on Your Firm Through Social Media” at LMA West Region’s SoCal August Roundtable
- Tune In! Berbay Launches Law Firm Marketing Catalyst Podcast
- June 2018 Newsletter – Listen Up: 5 Keys to Being a Happier Lawyer
- Branding and Marketing Your Law Firm at the OCBA Solo Practitioner/Small Firm Section Meeting
- Berbay Presents the 2018 Legal Sales & Service Awards at LSSO’s RainDance Conference
- May 2018 Newsletter – Technology Trends Impacting the Legal Marketing Industry
- Berbay Marketing & Public Relations Annual Scholarship Accepting Applications!
- Berbay Sponsors Women Leaders Forum 2018 Annual Retreat
- March 2018 Newsletter – 10 Marketing Moves to Make Now!
- Aly Crea Discusses the Role of Public Relations at Boston University’s Los Angeles Internship Program
- Webinar Now Available: Cliff Notes™ from the 25th Annual Marketing Partner Forum
- Berbay Exhibits at Greater Los Angeles Association of Legal Administrators’ Annual Employment Law Forum
- January 2018 Newsletter – Business Development for Litigators: 6 Tips to Create Successful Rainmakers
- Legal Sales and Service Organization & Berbay Announce Call for Entries for 2018 Sales & Service Awards
- December 2017 Newsletter – How to Be Great in Law, Leadership & Legal Marketing
- Berbay Supports Growth of Real Estate Professionals Through Moriah Society Sponsorship
- Join Us! 25th Annual Marketing Partner Forum – January 24-26, 2018
- Berbay Exhibits at CAALA’s Annual Las Vegas 2017 Convention
- October 2017 Newsletter – How to Hit Your Law Firm PR Out of the Park
- 8 Keys to Riding the Wave of Change: LMA CME Recap Webinar
- September 2017 Newsletter – Seven Steps to Prepare for a Media Interview
- Berbay Marketing & PR Sponsors 25th Annual Marketing Partner Forum
- Berbay Marketing & PR Continues Annual Scholarship Program – Apply Now!
- Marketing Reset: 5 Steps to Repower Your Mid Year Marketing
- July 2017 Newsletter – Repower Your Mid-Year Marketing
- May 2017 Newsletter – What Do You Do on a Slow Day?
- Missed Our Webinar? Highlights from the 2017 LMA Conference Now Available
- CLIFF NOTES™ FROM THE ANNUAL MARKETING PARTNER FORUM
- MARKETING JARGON DEMYSTIFIED
- Legal Sales and Service Organization Highlights: 13th Annual RainDance Conference
- Highlights from the 2016 Legal Marketing Association Conference
- VisiCredibility® What Is It and Why Do You Need It?
- Partying for Profit
- Repowering Your Mid-Year Marketing
- Marketing Now and How
- Legal Sales & Service Organization 12th Annual Raindance Conference
- How To Be Your Own PR Firm 2.0
- Marketing in the Moment: Five Ideas to Make Your Marketing Work Here and Now
- A Revolution in Revenue: Marketing Your Law Firm’s Pricing
- February 2017 Newsletter – Are You Crossing the Line? What the State Bar’s New Ethics Opinion Means for Your Blog
- December 2016 Newsletter – Why Positioning is the Key to Success
- Berbay Marketing & PR Continues to Sponsor the Greater Los Angeles Association of Legal Administrators (GLA ALA)
- October 2016 Newsletter – Don't Get Caught Unprepared Interacting with Media
- September 2016 Newsletter – Keeping Your PowerPoints on Point
- Going the Extra Mile: Berbay Marketing & PR Continues Its Sponsorship of the Annual Justice Jog
- Now Available for Download: “You're Not Old- Why Should Your Marketing Be?” Thought Piece
- July 2016 Newsletter – 7 Quick Fixes to Improve Your Email Marketing
- Berbay Marketing & Public Relations Welcomes Assistant Account Manager Kathleen Inocentes
- LSSO Announces Recipients of 2nd Annual Legal Sales and Service Awards
- Berbay Supports Moriah Society’s Annual Moriahopoly Fundraiser
- Supporting the Moriah Society of the American Jewish University: Berbay Sponsors Annual Golf Classic
- Megan Braverman Participates in Community Service Program at MacArthur Park
- April 2016 Newsletter – Facets of Marketing
- Berbay Launches "Cultural Camaraderie" with Trip to Newly Restored Hollyhock House
- Berbay Marketing & PR Sponsors Legal Marketing Technology Conferences Dedicated to Advancing Law Professionals in Technology
- Megan Braverman Speaks to California State University Students on Keys to Developing a Successful PR Campaign
- Berbay Sponsors Real Estate & Law Symposium; Michelle Villamor Serves on Marketing Committee
- January 2016 Newsletter – Nine Marketing Resolutions for 2016
- Berbay Awards Scholarship to Biola University Student
- Berbay Again Sponsors Greater Los Angeles Chapter of the Association of Legal Administrators’ Employment Law Forum
- Berbay Marketing & Public Relations to Sponsor 2015 Justice Jog Hosted By Greater Los Angeles Association of Legal Administrators
- Berbay Marketing & PR Furthering Education with Annual Scholarship Program
- Berbay Marketing & PR Welcomes New Account Manager Heather Long
- Berbay Marketing & Public Relations Named On The Recorder’s “Best Of 2015” List
- July 2015 Newsletter – The Pitfalls of Bareback Marketing
- Berbay Marketing & PR Welcomes New Marketing Assistant Amy Rossetti
- June 2015 Newsletter – What Kind of Marketing Help Do You Need?
- Now Available for Download: "Moving From Rejection to Resiliency" Thought Piece
- May 2015 Newsletter – Helping Experienced Professionals Find a Digital Voice
- Most Popular Webinar: How To Be Your Own PR Firm
- Megan Braverman’s Brand-Agnostic Style Catches the Attention of <em>Los Angeles Business Journal</em>
- April 2015 Newsletter – Why Your Firm Needs Social Media Now!
- Now Available for Download: “Marketing in the Moment” White Paper
- March 2015 Newsletter – Tame the Marketing Beast Before It Devours You
- Berbay Participates in Fourth Annual Real Estate & Law (REAL) Symposium
- February 2015 Newsletter – Making Content Marketing Work For You
- Berbay Reveals 2015 Webinar Series “To the Max”
- Berbay Sponsors American Jewish University Golf Classic
- December 2014 Newsletter – Keep Your Marketing Efforts Current
- Berbay Sponsors Greater Los Angeles Chapter of the Association of Legal Administrators’ Employment Law Forum
- Next Webinar: Big Firms, Meet Your Match: How Small Firms Level the Playing Field
- Berbay Serves as 2015 Educational Ambassador Sponsor for LMA-Bay Area
- Megan Braverman Organizes the Young Adults of Los Angeles’s “Beyond the Business Card” Event
- Robust Rainmaking: Moving From Rejection to Resiliency
- Cat Dreiling Joins Berbay Marketing & Public Relations as Assistant Account Manager
- Complimentary Webinar: Are You Marketing in the Moment?
- Marissa Mooney Joins Berbay Marketing & Public Relations as Assistant Account Manager
- Berbay Marketing & Public Relations Sponsors the 2014 Justice Jog Hosted by Greater Los Angeles Association of Legal Administrators
- Tiffany Garcia Promoted to Assistant Account Manager
- Megan Braverman Addresses Women Professionals on “How to Be Your Own PR Firm”
- Megan Braverman Speaks to California State University on Fundamentals of Being in the PR Industry
- How to Be Your Own PR Firm: Five Steps to Getting the Recognition You Deserve
- At the Crossroads of Public Relations and Content Marketing – Panelist Sharon Berman at the Los Angeles Chamber of Commerce Small Business Summit
- Account Manager Erica Hess Offers Tips on Public Relations for Lawyers
- Berbay Corp. Named to The Recorder’s List of “The Best”
- Michelle Villamor Joins Berbay Corp. Marketing & Public Relations as Assistant Account Manager
- Berbay Principal Sharon Berman Presents “How to Be Your Own PR Firm” to the Institute of Management Consultants
- AVAILABLE NOW: “Integrating Laterals Means Integrating Marketing” Webinar Recording
- Sharon Berman Presents on Law Firm Marketing to Law School Students
- Your Law Firm Succession Plan
- Berbay Corp. Account Managers Address California Society of CPAs on Social Networking
- 2009 – Issue 04: Site Unseen
- Berbay Corp. Promotes Two Marketing Professionals
- Berbay Corp. Principal Moderates LMA-LA June Program: Best Practices – Implementing Client Surveys in Law Firms
Our Team
Testimonials
- Angel Dias
- Brian Robbins
- Michael Burstein
- Jonathan Gross
- Charles Osaki
- Wes Nutten
- Philip Thompson
- Teresa Ferguson
- Frederique Szita
- Andje Medina
- Jim Wagstaffe
- Dan Hodes
- Gary Gray
- Steve Huntley
- Lisa Callif
- Edwin Feo
- Evie Jeang
- Peter Weil
- Robert Rose
- Robert N. Sacks
- Susan Fowler McNally
- Thomas Mullaney
- Tod Beebe
- Tom Schulte
- Alan Strasburg
- Aurel Van Iderstine
- Dani Evanson
- Daniel Oschin
- David Axelrad
- Howard Krepack, Esq.
- Jennifer McClean
- Larry Rubenstein
- Mark Ivener
- Michelle Boggs
- Jackie Patterson
- Andrew Hatzis
White Papers
Podcasts
- Episode 115: Want to Generate Leads? Start Tracking with Ted Lau, Owner of Ballistic Arts, an Award-Winning High-Touch Digital Marketing Agency
- Episode 114: Forget Your Website Homepage—Google’s Search Results Page Is the New Face of Your Brand with Stephanie Manor Chew, Head of the Elite Sales Team at Digital Law Marketing
- Episode 113: Succession Planning Doesn’t Have to Be Scary—Here’s What You Need to Know with Roy S. Ginsburg, Attorney Coach and Law Firm Consultant
- Episode 112: For Lawyers of Color, Mentorship Is the Glue that Leads to Career Growth with Tyrone Thomas, General Counsel at Doral Renewables
- Episode 111: Don’t Wait for Career Opportunities to Come—Create Them Yourself with Executive Coach, Laura Terrell
- Episode 110: Always Be Prepared: How Preparation Leads to Success with Legendary California Trial Attorney, Daniel Callahan
- Episode 109: How Executive Coaching Can Breathe New Life into Your Legal Career with Andrew Elowitt, Managing Director & Founder of New Actions LLC
- Episode 108: The Lawyer as CEO: Why Law Firm Leaders Need Business Savvy with Attorney and Author, Reza Torkzadeh
- Episode 107: How Creative Advertising Campaigns Set Professional Services Firms Apart with Larry Cohen and Brad Wilder
- Episode 106: Organic Vs. Paid Google Campaigns: Each Has Its Place with Eric Bersano, Vice President of Business Development for Market My Market
- Episode 105: How Your Firm’s Address Affects Your Online Rankings with Chris Dreyer, CEO and Founder of Rankings.io
- Podcast: Why Google My Business Is a Gamechanger for Law Firm SEO with CEO of NoBull Marketing, Ronnie Deaver
- Podcast: Why the Best Communicators Don’t Just Speak—They Persuade with Deborah Shames, Co-Founder of Eloqui
- Podcast: Hiring During the “Great Resignation”: How to Find Talent When the Market Is Tough with Diane Braverman, Owner & Founder of YourHRedge
- Podcast: “Ready-Made Marketing” Takes the Headache Out of Small Business Marketing
- Podcast: Why Now Is the Perfect Time to Refresh Your Law Firm Policies with Marcia Watson Wasserman, Founder and President of Comprehensive Management Solutions
- Podcast: Become a Stronger Writer with Tips from an Expert Writing Coach, Elizabeth Danziger
- Podcast: Know the Business: Tips on Building Relationships with In-House Counsel with Amy Yeung, General Counsel & Chief Privacy Officer for Lotame
- Podcast: Fuel Your Firm’s Growth by Tapping into the Hispanic Market with Founder and President of Abogados NOW
- Podcast: Demystifying Digital Marketing: Law Firm SEO with Jason Hennessey, SEO expert, Author, Speaker, and Entrepreneur
- Podcast: Why Digital Marketing Starts with Your Website with Eric Bersano, VP of Business Development at Market My Market
- Podcast: Ready for a New Chapter? Legal Executive Coaching Might Be for You and Your Firm with Jan Anne Dubin, Founder and CEO of Jan Anne Dubin Consulting
- Podcast: The Evolution of Law Firm Marketing with Helene Bizar, Director of Administration at Law Offices of Michels & Lew
- Podcast: Finding the Focus to Increase the Bottom Line with Sarah Tetlow, Founder & CEO of Firm Focus
- Podcast: The Power of Client Service with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren LLP
- Podcast: To Pivot or Not – Evaluating Your Career Path as a Lawyer with Vicki Rothman, Career Strategist & Counselor at Rothman Career Services
- Podcast: Perfecting the Art of Law Firm Marketing with Steve Nober, Founder and CEO of Consumer Attorney Marketing Group
- Podcast: Taking the Jump to Virtual with Jennifer Schaller, Managing Director of The National Law Review and Megan Braverman, Principal of Berbay Marketing & Public Relations
- Podcast: Gaining A Voice at the Table with Christina Buensuceso, Director of Business Development at Eversheds Sutherland LLP (U.S.)
- Podcast: Navigating a Crisis – What Law Firms Should Know with Eden Gillott, President of Gillott Communications
- Podcast: Getting the SEO Help You Need: What You Need to Know
- Podcast: The Investment that Matters the Most: Yourself with Elise Buie, Founder & Head of Elise Buie Family Law
- Podcast: The Effects of COVID on the Media Industry – What Law Firms Need to Know
- Podcast: Legal Rankings – To Submit or Not to Submit
- Podcast: Diversity and Inclusion Programs – What Law Firms Need to Know
- Podcast: Working Remote in 2020 – What Law Firms Need to Know
- Podcast: COVD Era Digital Marketing: What Law Firms Need to Know
- Podcast: Conquer Writer’s Block – Become a More Effective Writer
- Podcast: Establishing a Law Practice Without Walls
- Podcast: Integrating Technology to Systematize Business Development Efforts
- Podcast: Contrasting Legal Marketing with Investment Banking Marketing
- Podcast: Bringing on a Legal Sales Professional at a Small Firm
- Podcast: Law Firm Succession Planning: Put a Process in Place Now!
- Podcast: Morphing From Business Development to Sales Pro
- Podcast: Leveraging LinkedIn as a Powerful Business Development Tool
- Podcast: Legal Procurement: Understanding What the Buyer Wants to Win RFPs
- Podcast: What’s on Tap for the Knowledge to Leadership Educational Conference 2020
- Podcast: Leveraging Thought Leadership to Effectively Create New Business
- Podcast: Teaching Lawyers to Think Like Business Owners
- Podcast: Data-Driven Marketing Strategies to Gain a Competitive Advantage
- Podcast: Attracting New Clients Through Word-of-Mouth Marketing
- Podcast: Recalibrating Your Law Firm to Run Like a Business
- Podcast: Avoiding RFP Mistakes to Win More Business
- Podcast: Client-Facing Business Development Benefits for Clients & Lawyers
- Podcast: Obtaining ROI on Law Firm Events by Going Green
- Podcast: Establishing Trust and Rapport with Internal and External Clients
- Podcast: Getting to the Finish Line: Overcoming Rebranding Challenges
- Podcast: LMA Tech West: Leveraging Technology to Increase Your Bottom Line
- Podcast: Surviving the Future of Law: Working with a Business Development Coach
- Podcast: Communication & Diversity: The Keys to Securing Corporate Business
- Podcast: Enabling Revenue: The Role of Client-Facing Legal Sales
- Podcast: Advancing Your Legal Marketing Career Through Mentorship
- Podcast: Legal Operations: Transforming the Practice of Law
- Podcast: Fostering Client & Attorney Relationships to Drive Business
- Podcast: Press Conferences: Tactics to Ensure Success
- Podcast: Working with Nonprofits to Do Good and Elevate Your Practice
- Podcast: Assessing Your Risks: Clients, Competition and Talent
- Podcast: Better Business Development and More Effective Marketing
- Podcast: Promoting Diversity and Opportunity in Law Firms
- Podcast: Marketing and Business Development in the 21st Century
- Podcast: Providing Value-Added Services with a Chief Client Officer
- Podcast: Chambers and Partners: More Than Just a Legal Ranking Service
- Podcast: Raising the Bar for Successful Conference Programming
- Podcast: Making the Culture Shift to Firm-Wide Business Development
- Podcast: Promote Yourself by Promoting the Successes of Others
- Podcast: Demonstrating Your Capabilities & Diversity to In-House Counsel
- Podcast: Making the Jump to a New Practice Area
- Podcast: Future-Proofing Your Law Firm
- Podcast: Creating a Living, Breathing Strategic Plan
- Podcast: Keeping the Ship on Course During a Merger
- Podcast: The Power of Law Firm Networks
- Podcast: The Power of Specialization
- Podcast: Executing A Successful Law Firm Rebrand
- Podcast: Hiring the Right Attorneys—And How to Keep Them
- Podcast: Showcasing the Value of a Marketing Department
- Podcast: Creating a Culture that Retains Attorneys
- Podcast: NY Times Bestselling Author – Resilience Training for Lawyers
- Podcast: Moving the Revenue Needle with a Sales Department
- Podcast: Moving into the Role of a Trusted Advisor
- Podcast: How Not to Sell—And Generate New Business
- Podcast: A Worldly View of Legal Marketing
- Podcast: Delivering First-Rate Service with a Client Relations Director
- Podcast: The Steady Approach to Firm-Wide Changes
- Podcast: A General Counsel Shares How to Earn His Business
- Podcast: Opening and Closing the Deal with Sales Professionals
- Podcast: Becoming A Different Kind of Chief Marketing Officer
- Podcast: The Future of Law Firm Marketing & Business Development
- Podcast: Creating Engaging Online Videos
- Podcast: Creating the “Right” Vision
- Podcast: How to Get Media Exposure – Secrets from an Former Newsroom Insider
- Podcast: Building Better Client Relationships
- Podcast: Become a Champion Manager and a More Profitable Lawyer
- Podcast: Grow Revenue by Nurturing Client Relationships
- Podcast: Innovative Approaches to Business Development
- Podcast: Implementing a Ninja Marketing Strategy to Bring in Business
- Podcast: How Every Litigator Can Become a Rainmaker
- Podcast: Creating an Online Presence to Generate New Business
- Podcast: From the Outside Looking In: Getting Hired by In-House Counsel
- Podcast: Ask for What You Want – Be Proactive in Your Legal Career
- Podcast: It’s Chambers Season: What You Need to Know
- Podcast: How to Create a Law Practice You Love and Accelerate Results
- Podcast: Lawyers, Listen Up: 5 Keys to Being a Happier, More Productive Lawyer
