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Getting Greater Traction Out of Law Firm Partnership Announcements

Client: International Am Law 200 law firm

Challenge: The firm was announcing numerous attorneys being elected to partnership in multiple offices, and turned to Berbay to obtain media coverage in a particular market and raise the firm’s visibility in the area.

Work: Going beyond the traditional partner announcement, we distributed a press release highlighting the expertise of the attorney being promoted in that office, the office’s recent expansion as well as the launch of a new practice group. The release demonstrated the firm’s commitment to strategic growth and delivering high quality services to that market.

Result: The firm secured several articles in local publications in addition to in-person meet and greets with the firm’s managing partner and editors/reporters. This face time established important relationships with local media that proved to be beneficial when pitching future stories and obtaining press coverage for the office and its attorneys.


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