Getting Greater Traction Out of Law Firm Partnership Announcements


International Am Law 200 law firm


The firm was announcing numerous attorneys being elected to partnership in multiple offices, and turned to Berbay to obtain media coverage in a particular market and raise the firm’s visibility in the area.


Going beyond the traditional partner announcement, we distributed a press release highlighting the expertise of the attorney being promoted in that office, the office’s recent expansion as well as the launch of a new practice group. The release demonstrated the firm’s commitment to strategic growth and delivering high quality services to that market.


The firm secured several articles in local publications in addition to in-person meet and greets with the firm’s managing partner and editors/reporters. This face time established important relationships with local media that proved to be beneficial when pitching future stories and obtaining press coverage for the office and its attorneys.

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