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CASE STUDIES

Published Article Leads to New Client; Fosters Relationships and Ongoing Work for Law Firm
Client: Los Angeles Litigation Law Firm Challenge: A partner at a Los Angeles-based litigation law firm was hesitant to pursue bylined article opportu...
Repurposing Client Alerts Creates Pipeline of Media Coverage and Expanded Presence in Target Markets
Client: Washington D.C. Office of International Full-Service Law Firm Challenge: When COVID-19 regulations were rapidly evolving at the beginning of t...
Audit of Law Firm’s Organizational Sponsorships Identifies New Opportunities
Client: California Labor & Employment Law Firm Challenge: Our client had long participated in and sponsored numerous organizations and conferences...
Good News
Berbay Secured Coveted National Award for Law Firm
Client: Atlanta-based trial law firm Challenge: A boutique trial law firm in Atlanta was well-known in the courtroom and in the local community for ta...
Refocused Marketing Strategy During Changing Economy Brings in New Cases for Law Firm
Client: Los Angeles-based financial restructuring and litigation firm  Challenge: Amid the beginning of COVID and a changing economy, a Los An...
Press Conference Puts Pressure on Sheriff’s Department in Police Brutality Wrongful Death Lawsuit
Client: Los Angeles-based trial law firm Challenge: During the COVID pandemic, a leading Los Angeles-based plaintiff’s trial law firm, planned to fi...
Strategic Media Campaign Positions Client as Expert on Trending Issues
Client: California-based law firm Challenge: The firm wanted to capitalize on dozens of pending California legislation that would impact their clients...
Media Pitch Results in High-Profile Visibility for Lawsuit
Client: Los Angeles-based high-stakes litigation law firm Challenge: The firm represented the plaintiff in a lawsuit against a well-known attorney. Th...
Comprehensive PR Campaign Leads to New Cases for Law Firm
Client: Los Angeles-based plaintiff’s trial law firm Challenge: The firm was filing back-to-back negligence and wrongful death lawsuits the week of ...
Obtaining a Chambers and Partners Ranking Levels the Playing Field
Client: Los Angeles based boutique law firm Challenge: The firm warranted being ranked by Chambers and Partners, however, the partners typically shied...
Getting Greater Traction Out of Law Firm Partnership Announcements
Client: International Am Law 200 law firm Challenge: The firm was announcing numerous attorneys being elected to partnership in multiple offices, and ...
Press Conference Generates Media Coverage for Lawsuit and Pushes Stalled Investigation Forward
Press Conference Generates Media Coverage for Lawsuit and Pushes Stalled Investigation Forward
Client: Los Angeles-based plaintiff’s trial law firm Challenge: A prominent personal injury law firm filed a wrongful death lawsuit against the Cit...
Website Redesign Differentiates Law Firm From Competitors
Client: The largest black-owned law firm in the nation Challenge: A civil litigation firm was unhappy with the result of their recent website redesign...
Berbay Marketing & PR