With AI reshaping nearly everything, newsrooms becoming leaner and polished marketing content just a prompt away, it’s tempting to think traditional PR is losing its value.
We think the opposite. When content is everywhere, credibility becomes the differentiator.
Our newsletter looks at why PR’s next era may be its most important yet, and what law firms need to know about building authority in this new age.
Distributing your press release via a newswire can look a lot like earned media coverage – but looks can be deceiving.
Here’s our take on when to use a newswire, when to pursue a targeted PR campaign, and when the two can work together.
We think of this as the million dollar (even billion dollar) question: how much should you spend on marketing and where? The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.
Succession planning isn’t just about replacing leadership. It’s about preserving years of client relationships and maintaining confidence through change. Yet many firms only begin the process when retirement is already on the horizon, which is a risky approach.
SEO and your firm’s brand are in an arranged marriage, and while they may not always see eye to eye, divorce isn’t an option.
On one side is your brand voice and positioning; the other is SEO’s data-driven, algorithm-led structure. The firms that perform best are those that learn how to bring the two into a harmonious union.
In high-stakes litigation, winning the case isn’t the only battle. Public perception can influence outcomes, but without a clear litigation PR strategy, media coverage can do more harm than good. Here’s what law firms should consider before launching a campaign.
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now rivaling traditional new outlets, making it a platform your firm shouldn’t ignore. Our blog explores how to leverage Substack to obtain media coverage and amplify thought leadership.
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