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Thought Leadership
Succession Planning Is a Client Confidence Strategy
A law firm’s legacy is not built in a single moment. It is built over years of client calls, late night strategy sessions, courtroom wins, trusted advice in the moments that matter and relationships that become almost inseparable from the lawyers who created them. That is what makes succession planning so easy to avoid, and…
The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage. They may not have chosen each other, they may not always understand each other, but divorce isn’t an option. On one side of the aisle is your brand: your firm’s voice, positioning and the way you want to be perceived by clients, prospects and the…
Navigating Confidently in a Litigation PR Campaign
In high-stakes litigation, legal strategy is only part of the equation. How a case is perceived by the public, media and stakeholders can carry just as much weight. In today’s environment, narratives form quickly, and a well-executed litigation PR campaign can help shape that perception. But jumping in without a clear strategy can do more harm than good. …
Announcements
Working and Winning For Our Clients
Why Aren’t AI Tools Citing Your Firm? The Earned Media Fix – Megan Braverman Featured on Personal Injury Mastermind Podcast
For more than three decades, Berbay Marketing & PR has helped law firms build something that advertising alone cannot buy: credibility. As Owner and Principal of Berbay, Megan Braverman has guided plaintiff firms through high-profile litigation, reputation management, and media strategies that establish lasting authority long after a headline fades. As AI-powered search tools increasingly…
Berbay Awards Marketing & PR Scholarship to Rutgers University Student
Berbay Marketing & PR has awarded a $1,000 scholarship to Desiree Lawrence, a student at Rutgers University pursuing a B.A. in Communications. Applicants were asked to submit a creative essay sharing two things they believe Berbay does especially well in marketing the agency, and two areas where we could improve, and explain why. Berbay launched its…
Berbay Named to The Recorder Best Of Hall of Fame for Best PR Agency; Earns Top Rankings in Three Categories
Berbay Marketing & PR has earned Hall of Fame recognition from The Recorder as Best Public Relations Agency, a distinction reserved for organizations that have consistently ranked among the top providers in a category over multiple years. The Recorder also recognized Berbay with individual rankings in 2026 for Best PR Agency, Online/Social Media Marketing Provider and Marketing Provider for Law Firms. The annual Best Of supplement showcases the vendors that lawyers and…
Newsletters
July 2026: How Much Should a Law Firm Spend on Marketing?
We think of this as the million dollar (even billion dollar) question: how much should you spend on marketing and where? The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.
June 2026: Succession Planning is a Client Confidence Strategy
Succession planning isn’t just about replacing leadership. It’s about preserving years of client relationships and maintaining confidence through change. Yet many firms only begin the process when retirement is already on the horizon, which is a risky approach.
May 2026: The Arranged Marriage Between SEO and Your Brand
SEO and your firm’s brand are in an arranged marriage, and while they may not always see eye to eye, divorce isn’t an option.
On one side is your brand voice and positioning; the other is SEO’s data-driven, algorithm-led structure. The firms that perform best are those that learn how to bring the two into a harmonious union.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
Cliffs Notes™ from Marketing Partner Forum 2025
Principal Megan Braverman discussed the latest in legal marketing and business development trends from this year’s Marketing Partner Forum – from what GCs want and AI’s role in marketing to recruiting and retaining high-performance teams. WATCH
Leveraging Finders, Minders, Grinders & Binders for Success
Firms that use the powerful team role framework – Finders, Minders, Grinders and Binders – are set up for growth and success. Principal Megan Braverman talked about how these roles fit into your firm’s marketing and business development efforts and where to start. WATCH
Webinar Recording – Exploring Substack: Should Your Firm Use It?
Account Director Aly Crea discussed the ins and outs of Substack, its evolution and how professional services firms can benefit from it. Watch here.