Blog
Thought Leadership
The Future of PR for Law Firms: Why PR Is Entering a Golden Age
What does the future hold for PR for law firms? As content becomes easier to create, AI reshapes how people discover information and traditional PR tactics evolve, meaningful third-party validation and authority are becoming even more important. Here’s what law firms should know about building real authority.
Building a Law Firm Content Marketing Program That Works
There are numerous ways firms can choose to market their legal services. Of the many options, it’s no secret that content marketing is one of the more resource-intensive approaches. A successful content strategy requires buy-in from managing partners and senior lawyers, and consistent effort to create blog posts, bylined articles, client alerts, webinars, email newsletters,…
The Problem With Newswire Media Coverage
Over the last six months, the topic of newswires has come up repeatedly, with several seasoned marketers telling us they are surprised we don’t use them. Their surprise surprised us back. Not because newswires disappeared, but because we didn’t realize they were still seen as a meaningful PR strategy. That raises a bigger question: what…
Announcements
Working and Winning For Our Clients
Building Credibility for Law Firms – Megan Braverman Interviewed on Judicial Dollars and Cents Podcast
Berbay Owner & Principal Megan Braverman joined the Judicial Dollars and Cents podcast to discuss how law firms build visibility, credibility and revenue through strategic public relations. Drawing on her extensive experience leading high-profile PR campaigns, Megan shares practical strategies for firms to grow their business, as well as the top two marketing mistakes firms…
Why Aren’t AI Tools Citing Your Firm? The Earned Media Fix – Megan Braverman Featured on Personal Injury Mastermind Podcast
For more than three decades, Berbay Marketing & PR has helped law firms build something that advertising alone cannot buy: credibility. As Owner and Principal of Berbay, Megan Braverman has guided plaintiff firms through high-profile litigation, reputation management, and media strategies that establish lasting authority long after a headline fades. As AI-powered search tools increasingly…
Berbay Awards Marketing & PR Scholarship to Rutgers University Student
Berbay Marketing & PR has awarded a $1,000 scholarship to Desiree Lawrence, a student at Rutgers University pursuing a B.A. in Communications. Applicants were asked to submit a creative essay sharing two things they believe Berbay does especially well in marketing the agency, and two areas where we could improve, and explain why. Berbay launched its…
Newsletters
August 2026: The Problem With Newswire Media Coverage
Distributing your press release via a newswire can look a lot like earned media coverage – but looks can be deceiving.
Here’s our take on when to use a newswire, when to pursue a targeted PR campaign, and when the two can work together.
July 2026: How Much Should a Law Firm Spend on Marketing?
We think of this as the million dollar (even billion dollar) question: how much should you spend on marketing and where? The honest answer is – it depends. The right budget depends on your firm’s goals, market, size and growth strategy. Just as important is where that money goes.
June 2026: Succession Planning is a Client Confidence Strategy
Succession planning isn’t just about replacing leadership. It’s about preserving years of client relationships and maintaining confidence through change. Yet many firms only begin the process when retirement is already on the horizon, which is a risky approach.
Webinars
Marketing & PR Expertise for Growth-Minded Firms.
Cliffs Notes™ from Marketing Partner Forum 2025
Principal Megan Braverman discussed the latest in legal marketing and business development trends from this year’s Marketing Partner Forum – from what GCs want and AI’s role in marketing to recruiting and retaining high-performance teams. WATCH
Leveraging Finders, Minders, Grinders & Binders for Success
Firms that use the powerful team role framework – Finders, Minders, Grinders and Binders – are set up for growth and success. Principal Megan Braverman talked about how these roles fit into your firm’s marketing and business development efforts and where to start. WATCH
Webinar Recording – Exploring Substack: Should Your Firm Use It?
Account Director Aly Crea discussed the ins and outs of Substack, its evolution and how professional services firms can benefit from it. Watch here.