Nominations & Rankings for Law Firms in New York

Berbay Marketing & PR specializes in helping law firms gain recognition through awards and rankings. With nearly three decades of public relations expertise, we know what it takes to get your firm noticed and included in the rankings that matter.

Benefits of Award Submissions for Law Firms

Securing a spot on prestigious lists such as Chambers and Partners, National Law Journal Trailblazers, New York Law Journal Rising Stars, Best Law Firms and New York Super Lawyers provides numerous advantages:

• Enhanced Credibility: Awards are third-party endorsements of your firm’s skills and accomplishments.
• Competitive Positioning: Being listed alongside larger firms shows prospects that your firm has the same expertise and experience.
• Extended Recognition: Awards can be promoted on your website, social media, marketing material and email signatures, keeping your successes visible.
• Increased Exposure: Rankings often come with media coverage, which boosts your firm’s profile and opens new business opportunities.
• Trust Building: Displaying your awards on your website enhances trust for potential clients before they even contact you.

How Berbay Finds and Evaluates Award Opportunities

Since 1995, we’ve maintained a comprehensive “list of lists” that tracks hundreds of rankings, including criteria, deadlines and past winners for law firms in NYC. This helps us determine which awards you should target. With numerous ranking opportunities and new ones emerging regularly, deciding where to focus your efforts can be challenging. Our experience allows us to identify valuable opportunities and avoid those merely pay-to-play or otherwise not credible.

Our Process for Securing Rankings

We collaborate with your firm to:

• Identify Targeted Rankings: We determine which rankings to pursue at local, regional and national levels, including industry-specific nominations and those highlighting community involvement.
• Research and Planning: We track submission dates and criteria and guide you through complex nomination and voting processes.
• Drafting Compelling Nominations: We interview you to draft strong nominations highlighting your expertise and achievements.
• Raising Awareness: We ensure decision-makers are familiar with your firm before the nomination period begins.
• Follow-up and Feedback: We monitor submissions and gather feedback to improve future nominations.

Maximizing the Impact of Your Rankings

Once you’ve secured a ranking, we help you leverage it by:

• Publicizing Your Success: We announce your ranking through press releases, email newsletters, your website and social media.
• Updating Your Biography: We incorporate your ranking into your professional biography.
• Creating Reprints: We provide reprints or e-prints of the list for use in your marketing material.
• Enhancing Thought Leadership: We use the award to support your thought leadership efforts, such as securing media interviews, article placements and speaking engagements.

Partner With Berbay for Award Success

Choose a PR agency with a proven track record of securing prestigious awards for law firms. For more information about our nomination and rankings services, contact us at info@berbay.com or (310) 405-7343. Visit our Public Relations for Law Firms page for a complete overview of our PR services.