PR Agency Securing Awards & Rankings for Law Firms.

Berbay Marketing & PR has a proven track record in obtaining awards for lawyers and law firms. Our nearly three decades of public relations experience often makes the difference between inclusion and being overlooked for the rankings that matter to your firm.

Why Law Firms Should Submit to Awards and Rankings

Being included on high-profile lists such as Chambers and Partners, National Law Journal Trailblazers, Daily Journal Top 100 Attorneys, Best Law Firms, Super Lawyers, etc., brings a host of benefits, including:

• Strengthening the credibility of your firm. Obtaining an award serves as third-party validation for your firm’s capabilities and expertise.
• Leveling the playing field. Being named to a list can position you alongside larger or more prominent firms and demonstrate to prospects that you have similar experience and skills. Read more about how we helped a boutique law firm get ranked in Chambers and Partners.
• Extending the shelf-life of your successes. Once you’ve secured the award, you can leverage it by promoting on your website, on social media, in marketing material and in other places like your email signature.
• Boosting your profile and giving you a competitive edge. Rankings bring media coverage, and this heightened exposure can enhance your reputation and generate new business opportunities. Learn more about our work to secure a coveted national ranking.
• Giving you a badge of credibility. Leveraging your nomination win or ranking on your website will forever serve as a badge of credibility. Prospects who visit your website will see the ranking and it will give them a boost of trust, even before picking up the phone.

How Berbay Identifies and Vets Nomination Opportunities

Not only do we have insight into what will get you ranked and how to position you, but we know which awards are worth pursuing and those you should ignore. Since 1995, our team has created and maintained a “list of lists” that tracks hundreds of rankings, including criteria, deadlines, past winners and more. We use this to vet which you should be submitting to. We pride ourselves on keeping this list up to date to ensure nothing gets overlooked. Too, with dozens of ranking opportunities and new ones cropping up every year, it can be difficult to determine where you should put time and resources. Compounding this decision is the proliferation of spammy/scammy rankings – nominations that are purely pay-to-play or are not legitimate. With our decades of experience, we know which lists are worth your time, money and resources.

Our Process for Getting You Ranked

We work with your firm to:

• Determine which rankings to target at local, regional and national levels. These include legal industry nominations, practice-specific nominations (e.g. real estate, intellectual property, insurance) and others that emphasize your community involvement and philanthropic efforts (e.g. Best Places to Work, Champion of Mentorship, Leader in Diversity, Equity & Inclusion).
• Research submission dates and decision-making criteria.
• Explain complex and multiphase nomination and voting processes (e.g. Super Lawyers, Best Lawyers, Best Law Firms) and alert you to deadlines.

As your law firm PR agency advocate, we:

• Interview you and draft compelling nominations that showcase your expertise and successes.
• Familiarize decision-makers with your expertise before the nomination period so that they are already aware of you and your accomplishments by the time they receive your submission.
• Follow up on submissions and obtain feedback.

We make the most of your ranking by:

• Publicizing it via press release/announcement, e-mail, and on your website and social media.
• Incorporating the ranking into your biography.
• Creating a reprint or e-print of the list.
• Incorporating into your marketing material.
• Leveraging the award to bolster your thought leadership efforts – obtaining media interviews, article placements and speaking opportunities.

Ready To Generate More Rankings and Awards for Your Law Firm?

Partner with a PR agency known for securing prestigious awards for law firms. For more information on our nomination and rankings services, please contact us at info@berbay.com or (310) 405-7343. Or visit our Public Relations for Law Firms page for a complete overview of our PR services.