Creating Visibility and Credibility Through Public Relations
Professionals in law, accounting, financial services and real estate look to Berbay Marketing & PR to increase their visibility and reinforce their credibility – what we call VisiCredibility® – and we can do the same for you. Harnessing the power of the media to validate your expertise, we’ll develop media and B2B public relations campaigns and professional services public relations programs to:
- Make your news the news – Through the use of expertly-crafted press releases, media pitches and alerts, along with other industry tactics geared to generate attention for newsworthy events such as completed deals, verdicts and settlements, new products and services, and more.
- Place expert articles authored by you – Bylined articles reinforce your authoritative positioning, and after publication, we’ll leverage your articles by posting them on your website and distributing them via social media.
- Position you as an expert spokesperson – Inserting you into the news stream as an expert spokesperson will increase your visibility as a knowledgeable, media-ready resource for journalists seeking ideas and commentary on current news, trends and more.
- Generate podium placement – If you enjoy keynote speaking and/or panel participant opportunities, we will harvest these engagements for you.
- Get you noticed on professional rankings – We identify awards and rankings in your area of expertise and develop compelling nominations for your inclusion.
As public relations experts adept at creating the visibility and credibility that fuels revenue growth, we’ll be your advocate and “package” you – your knowledge, expertise, and accomplishments – in a way that intrigues the press, program chairs, and other decision-makers in your industry. We’ll get you noticed!
And whenever you’re quoted or published, or participate as a speaker, we’ll magnify the marketing potential of those events by making sure your target audience knows about it via your website, e-newsletter, and social media.
If you’re looking for a marketing and public relations agency, please contact us at info@berbay.com or (310) 405-7343.
CASE STUDY
Published Article Leads to New Client; Fosters Relationships and Ongoing Work for Law Firm
CASE STUDY
Repurposing Client Alerts Creates Pipeline of Media Coverage and Expanded Presence in Target Markets
CASE STUDY
Refocused Marketing Strategy During Changing Economy Brings in New Cases for Law Firm
CASE STUDY
Press Conference Puts Pressure on Sheriff’s Department in Police Brutality Wrongful Death Lawsuit
CASE STUDY
Press Conference Generates Media Coverage for Lawsuit and Pushes Stalled Investigation Forward
WE DO WHATEVER IT TAKES TO GET RESULTS
Edwin F. Feo, Partner, Milbank, Tweed, Hadley & McCloy, LLP
The team at Berbay took the time to understand our practice and quickly and effectively increased our visibility within key markets. I often receive phone calls from competitors complimenting us on the high exposure we’re receiving – and it’s largely due to Berbay’s efforts.
Edwin F. Feo, Partner Milbank, Tweed, Hadley & McCloy, LLP
Tom Schulte, CPA, Former Managing Partner, RBZ Accountants & Business Consultants
I've been most impressed with Berbay's ability to take very complicated, raw ideas and turn them into understandable finished products. Berbay continually seeks ways to get RBZ into the public eye.
Tom Schulte, CPA, Former Managing Partner RBZ Accountants & Business Consultants
Tom Mullaney, Managing Director, Huntley, Mullaney, Spargo & Sullivan, LLC
For nearly a decade, Berbay has promoted our name and increased our visibility – obtaining a multitude of media placements, securing speaking opportunities, designing creative newsletter campaigns and more. I highly recommend them to any professional services firm.
Tom Mullaney, Managing Director Huntley, Mullaney, Spargo & Sullivan, LLC
Tod Beebe, Esq., Managing Partner, Barton, Klugman & Oetting, LLP
We have come to rely on Berbay's quick response to time-sensitive projects, as well as their ability to generate additional marketing opportunities for the firm. Berbay's persistence has made a tremendous difference in giving our attorneys the visibility they need in front of key audiences.
Tod Beebe, Esq., Managing Partner Barton, Klugman & Oetting, LLP
Thomas P. Mullaney, Founding Partner, Huntley, Mullaney, Spargo & Sullivan, LLC
I have worked with many public relations firms over the years. Berbay is the first to combine big agency competence with utter dedication to and focus on smaller clients like HMS. They execute our wishes accurately with minimal supervision on our part. They just make it happen.
Thomas P. Mullaney, Founding Partner Huntley, Mullaney, Spargo & Sullivan, LLC
Susan Fowler McNally, Partner, Real Estate Attorney, Gilchrist & Rutter
Berbay has been proactive about finding opportunities for our attorneys to get their opinions and articles into publication, as well as being very responsive to our requests. They have also been instrumental in getting our client's viewpoint into publications, which help shape opinion.
Susan Fowler McNally, Partner, Real Estate Attorney Gilchrist & Rutter
Stephen J. Donell, President, FedReceiver, Inc.
The Berbay team has effectively increased recognition of our firm in our target markets. From securing MCLE speaking opportunities, obtaining quotes in Wall Street Journal and Bloomberg, to designing our firm's marketing materials – they have been a significant asset to our firm.
Stephen J. Donell, President FedReceiver, Inc.
Stephen Garcia, Partner, Garcia, Artigliere & Medby
For years, Berbay has been our go-to marketing and public relations resource and consultants. Since then, the number of leads and cases we’ve generated has significantly increased. In addition to revenue growth, they’ve contributed to raising our firm profile. They don’t shy away from a challenge.
Stephen Garcia, Partner Garcia, Artigliere & Medby
Robert N. Sacks, Esq., Partner, Sacks, Glazier, Franklin & Lodise, LLP
In a world where consulting firms may not always live up to their promises, Berbay did exactly what they said they would do. We're very happy with their services.
Robert N. Sacks, Esq., Partner Sacks, Glazier, Franklin & Lodise, LLP
Robert J. Rose, Esq., Managing Director, Sheldon, Mak, Rose & Anderson, PC
Berbay gives us personalized attention with account executives who take the time to know our business, and look for opportunities to make us look our best.
Robert J. Rose, Esq., Managing Director Sheldon, Mak, Rose & Anderson, PC
