PR services for law, real estate & finance
Public Relations That Builds Credibility
We help professional services firms turn expertise into visibility through strategic public relations campaigns, including media relations, thought leadership, speaking engagements, awards and rankings, and more.
OUR CLIENTS HAVE BEEN FEATURED IN:
How We Implement PR Campaigns
We immerse ourselves in your business. While we come with decades of PR experience, each firm is different. We invest significantly in getting to know everything about your firm – objectives, operations, challenges, etc.
We are your advocates. Our team knows what resonates with the media, what warrants news coverage – and what doesn’t. We “package” you – your expertise and accomplishments – in a way that intrigues the press.
We are proactive. Our team is constantly monitoring the news and talking with media to create opportunities for clients to be included in conversations that raise their profile and establish them as thought leaders.
Through research and in-depth conversations, we identify what sets you apart and create a comprehensive, customized strategy for achieving your goals. Then we put the plan into action and work tenaciously to get you noticed.
PR Services That Build Authority
These services form the foundation of Berbay’s public relations programs for professional services — helping clients strengthen visibility, build trust and stay top-of-mind with prospective clients and referral sources.
Media Relations
Strategic media outreach that positions your firm in respected business, legal, financial and trade publications.
Thought Leadership
Bylined articles, clients alerts, blogs and other expert content that helps attorneys, advisors and firm leaders become recognized industry voices.
Media Training
Interview preparation and media coaching that helps firm leaders communicate clearly and confidently with reporters and public audiences.
A Structured Public Relations Partnership
Every engagement begins with discovery. We evaluate your practice strengths, current visibility, referral positioning, competitive landscape, target audience and business goals before developing a public relations strategy aligned with long-term growth priorities.
Rather than treating PR as an isolated campaign, we build integrated visibility programs that support your broader marketing and business development efforts.
Strong PR is built through consistency and strategic execution over time.
INTEGRATED VISIBILITY
PR That Extends Beyond Media Coverage
Modern public relations requires more than distributing a press release. Today’s strongest visibility programs combine earned media, social media marketing, inbound marketing, content creation and digital authority-building strategies that reinforce credibility across every channel where your audience evaluates expertise.
Content Creation
Editorial planning, article development, blogs and comprehensive content campaign support that gives your team meaningful material to share across digital channels.
SEO-Focused PR
Digital PR and backlink strategies that strengthen search visibility while helping prospective clients discover your expertise through trusted third-party coverage.
Digital Press Rooms
Online media resources, press releases, executive bios, firm announcements and downloadable PR assets designed for reporters and referral sources.
Strategic Marketing
Integrated visibility planning that aligns public relations, social media inbound marketing and business development into a unified growth strategy.
Momentum That Builds Over Time
Public relations success rarely comes from a single placement. It develops through consistent visibility — recurring media coverage, stronger referral awareness, improved search visibility and growing market credibility over time.
We track performance closely so leadership teams understand what is gaining traction, where momentum is building and how public relations supports broader business development goals.
PR for Professional Services Firms
Berbay works with firms where reputation and visibility directly influence business growth. Our team understands the communication standards and regulatory considerations unique to these industries.
Common Questions
Questions Firms Ask Before Hiring a PR Agency
Public relations is a long-term investment, and most firms have practical questions before choosing a partner. We believe those conversations should be clear, direct and grounded in realistic expectations.
