As a financial services professional or firm, of the most important components of your marketing and public relations campaign is your website. Often the first place prospects will “meet” your firm, your website must:
Showcase your expertise: Case studies, testimonials, success stories and blogs substantiate this.
Demonstrate your leadership and energy: Up-to-date content featuring bylined articles, firm news, speaking enagements and participation in professional, civic and industry organization events validate that you relate to today’s business climate.
Serve as the centerpiece of your online marketing and social media campaigns: All social media roads lead back to your website.
Generate leads: Informative, relevant, “fresh” content, insightful commentary, and success stories will translate into new business opportunities for your firm.
Revitalizing vs. Redoing Your Website
Revitalization: If your firm’s website was built in a flexible program, enhancing your current site may be the fastest and most cost-effective way to contemporize it.
Creating a new website: If your website was created in an inflexible program and looks outdated, it may be best to consider a re-design that represents your firm today.
Whether choosing to revitalize your existing website or create a new one, Berbay Marketing & PR will keep your site fresh, dynamic, and a place where clients and prospective clients will visit time and time again.
Tom Schulte, CPA, Former Managing Partner, RBZ Accountants & Business Consultants
I've been most impressed with Berbay's ability to take very complicated, raw ideas and turn them into understandable finished products. Berbay continually seeks ways to get RBZ into the public eye.
Tom Schulte, CPA, Former Managing PartnerRBZ Accountants & Business Consultants
Daniel Oschin, Former Executive Vice President/Director, Real Estate Services, AFA Financial Group
The opportunities you've brought us, like the articles in Real Estate So Cal and California Real Estate Journal, are terrific, as are the opportunities to speak at industry conferences. Both have given us great exposure and are very useful as marketing tools. We very much appreciate your hard work.
Daniel Oschin, Former Executive Vice President/Director, Real Estate ServicesAFA Financial Group
"The team at Berbay took the time to understand our practice and quickly and effectively increased our visibility within key markets. I often receive phone calls from competitors complimenting us on the high exposure we're receiving – and it's largely due to Berbay's efforts."
EDWIN F. FEO, MANAGING PARTNER, USRG RENEWABLE FINANCE