Fueling Law Firm Growth with Public Relations

Law Firm PR Agency Building Visibility & Credibility

A successful public relations campaign can help your firm stand out from competitors and spark business growth. With more than 30 years of getting results, Berbay is a proven partner to law firms and attorneys nationwide.

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OUR Law FIRM Clients HAVE BEEN FEATURED IN:

PROVEN EXPERIENCE

Law Firm PR Expertise That Delivers Results

Since 1995, Berbay has served as a trusted PR agency for law firms across nearly every practice and geographic area. Recognized by The Recorder as the Best Public Relations Agency and named a Top PR Agency by the Los Angeles Business Journal, we have partnered with hundreds of firms to create top-of-mind awareness that makes a meaningful difference. Our results-driven legal PR services have helped attorneys generate new leads, secure coverage in top media outlets, and position themselves as expert spokespeople. As law firm PR pros for more than three decades, we know what resonates with the media, what warrants news coverage – and what doesn’t.

Over 30 years in business.

300+ law firms marketed.

Thousands of media placements.

WHY BERBAY

A Strategic PR Firm for Lawyers

While we come with decades of PR experience, each law firm is different. That’s why we immerse ourselves in getting to know everything about your firm, taking a deep dive into your objectives, operations and practice areas. This sets the stage for a successful partnership and serves as the foundation of your public relations strategy.

Attorney advocacy is a central part of our work, as we “package” you as an expert, prepare you to speak with reporters and find creative ways to tout your news. With legal industry experience across corporate, employment, personal injury, insurance, intellectual property, litigation, real estate, trusts & estates, family law and more, Berbay’s 30+ years working with law firms helps you rise above the competition.

PR SERVICES FOR LAWYERS

Legal PR Services We Provide for Law Firms

Whether you want to elevate the firm as a whole, promote a specific practice area or boost individual attorneys, Berbay leverages a combination of PR tactics to meet your goals.

Expert Spokesperson Positioning

We position your attorneys as trusted voices in their practice areas and knowledgeable resources for reporters seeking commentary on current news and trends.

Media Placement

Through expertly crafted press releases, media pitches and alerts, we generate visibility for newsworthy events and secure consistent media placements in the outlets your audiences follow.

Bylined Articles

We place attorney-authored bylined articles in industry publications, reinforcing thought leadership and building a body of work that can be easily shared with potential clients and referral sources.

Awards & Rankings

We vet nomination opportunities and develop compelling submissions, increasing your chances of being recognized by credible awards and rankings programs like Chambers & Partners.

Content Amplification

We extend the reach of earned media placements by publicizing, repurposing and leveraging news across your channels: website, social media, email newsletter and other marketing materials.

Litigation PR

Using strategic media pitching, press conferences and other litigation PR tactics, we secure coverage for significant lawsuit filings, case milestones and important legal issues.

Media Relations

Securing Meaningful Media Coverage for Law Firms

Berbay stays at the forefront of industry topics and trends to strategically position your firm in the media landscape. Our team is constantly monitoring the news to see how we can create opportunities for clients to be included in conversations that raise their profile and establish them as thought leaders.

This includes rapid response “newsjacking,” when we pitch you as an expert on a news item that’s already gaining attention. We also develop monthly and seasonal editorial calendars centered around your evergreen, go-to topics. And we don’t wait for the media to come to us – we are reaching out, asking reporters what they’re working on so we can be the first to offer resources. This enables us to secure consistent and impactful coverage for law firms.

Regular public relations campaign strategy meetings – quarterly, monthly or the cadence that works best for your firm and objectives.
Real time updates on opportunities to provide media commentary.
Attorney media training and spokesperson prep before interviews and press conferences.
Monthly placement reports outlining the impact of media relations efforts.

A media relations campaign can produce measurable results for your firm. Schedule a call with us to learn more about how Berbay can help.

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Marketing team reviewing email campaign plans and content

Proven Results

PR Success Stories for Law Firms

Well-crafted and consistent public relations campaigns can be the key differentiator for a law firm to stand out from competitors. PR levels the playing field for smaller or lesser-known firms to compete more effectively against larger, established counterparts.

PR increases visibility so prospective clients and referral sources become familiar with your expertise. It reinforces credibility, establishing you as a sought-out expert in your practice area. Focused PR initiatives get you in front of the right people at the right time and increase the likelihood that a prospect will call you when they have a need.

Litigation PR

Strategic Media Management for High-Stakes Cases

Litigation can unfold as much in the court of public opinion as in the courtroom. Berbay helps law firms shape the narrative surrounding high-profile matters through litigation PR: securing media coverage and visibility, applying external pressure and protecting reputations with crisis communications.

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Law Firm Marketing

Strategic Marketing That Strengthens Your Visibility

Strategic law firm marketing makes you stand out in a competitive market. Berbay develops integrated marketing strategies that elevate your firm’s visibility through consistent media exposure, thought leadership and targeted communications.

Common Questions

Frequently Asked Questions About Law Firm PR

Still curious about what a legal PR agency will do for your firm? Before embarking on a PR campaign, it’s important to understand the capabilities an agency offers, what challenges may arise and what results you can expect. We recommend having these conversations early in the process to ensure your goals and expectations are aligned with the agency you choose. Here are answers to the most common questions we get from clients researching legal PR services.

A law firm PR agency uses a variety of tactics to effectively position your brand and maximize visibility. Depending on your goals, this might include positioning key attorneys as expert spokespeople, getting you named to legal awards and rankings, or securing media coverage for litigation. Most importantly, a legal PR firm will keep your name top of mind among target audiences.

Generalist PR firms may not have an in-depth understanding of the legal industry or how to navigate the unique challenges law firms face, like client confidentiality and attorney advertising rules. A PR firm for attorneys already has this knowledge, plus existing relationships with media, an understanding of your practice area(s) and competitors, and proven litigation communication expertise.

Yes. So long as attorneys don’t misrepresent their services or breach confidentiality, attorneys can safely discuss legal trends and developments without triggering disciplinary action. When working with the media, your legal PR firm should act as an advocate to ensure that ethical breaches do not happen.

Yes. Firms can promote awards, rankings and testimonials while being conscious of wording. For example, saying you are a “Best Lawyer” can trigger attorney advertising disciplinary action. Truthfully stating that you have been ranked by Best Lawyers, however, is in line with ethical guidelines. An experienced legal PR firm will ensure that awards and rankings are promoted appropriately.

The speed of results depends on multiple factors. However, your agency should be able to regularly communicate their efforts and demonstrate progress toward your goals. These efforts compound over time and impact your firm growth and visibility.

The cost of a legal PR campaign depends on your goals and how quickly you want to move. A comprehensive approach with consistent efforts often requires a monthly retainer. Specialized campaigns, such as litigation PR for a single trial, may have a per-project cost.

Litigation PR requires both proactive communication and rapid response as the case develops, all while following ABA trial publicity rules. A litigation communications plan may include press conferences, multiple rounds of media pitching as well as media training to ensure attorneys and litigants are prepared for the court of public opinion.

Before committing, make sure you ask: What is your experience working with our type of firm? What placements have you gotten in our target media outlets? Who will we be working with, and how will they communicate with us? How do you measure and define success? What type of reporting do you provide?

WORK with Berbay

Working With a Law Firm Marketing Agency

Whether you need to boost your public relations efforts, or you’re hiring a PR agency for the first time, Berbay can refine your law firm marketing strategy. Contact us at (310) 405-7343 or info@berbay.com.

LEARN HOW WE CAN HELP (310) 405-7343