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Public Relations for Law Firms

Strategic public relations for law firms can greatly impact business growth. Prospective clients hire attorneys they trust and see as credible, and a well-crafted and consistent law firm PR campaign can build that much-desired credibility.

As PR experts adept at creating engaging content for law firms, Berbay will be your advocate and “package” you – your knowledge, expertise and accomplishments – in a way that intrigues the press, conference chairs and other decision-makers in your industry. Content creation is a critical piece of professional public relations for lawyers, and we take the lead on this so you can focus on what you do best. While you’re practicing law, we work tenaciously to get you noticed.

Hear first-hand from our satisfied law firm clients who have found success through our results-driven PR campaigns. View testimonials here.

Growing Your Law Firm Through the Power of PR

Based on our more than 25 years of experience working with law firms, we know how to obtain results that make a difference for you by:

  • Increasing your visibility so that prospective clients and referral sources become familiar with your experience and expertise.
  • Reinforcing your credibility so that you are seen as the experts in your practice area.
  • Creating top-of-mind awareness among prospective clients and referral sources so that they think of you first.
  • Generating new leads and referrals from qualified prospects.

PR for Lawyers Starts with Messaging

When people think of public relations for law firms, they often think of media coverage. While this is the end result of any great PR campaign, it’s not where PR begins. Effective law firm PR starts with strategy and the right messaging. In order to determine clients’ goals and objectives, we ask: What do you to accomplish? What do you want to say and how do you want to convey it? Who are you trying to say it to?

Our experts help identify your business development goals, your competitors and trends in your field, and what sets you apart. Then, we create a comprehensive strategy for achieving your objectives and put it into action.

A Tailored Public Relations Campaign for Your Law Firm

We work with law firms to:

  • Make your news the news – Through the use of expertly-crafted press releases, media pitches and alerts, we generate attention for newsworthy events, such as completed deals, verdicts and settlements, new practice groups, new hires and more.
  • Place expert articles authored by you – Bylined articles reinforce your authoritative positioning and allow you to fully control your messaging. Moreover, you’re garnering visibility among readers in your target audience.
  • Position you as an expert spokesperson – Inserting you into the news stream as an expert spokesperson will increase your visibility as a knowledgeable resource for journalists seeking ideas and commentary on current news, trends, forecasts and more.
  • Generate podium placement – Allowing your prospects and referral sources to see you in action first-hand is a great way of developing business. We identify speaking and/or panel opportunities for you to showcase your expertise.
  • Get you noticed on nominations and rankings – We identify awards and rankings in your area of expertise and develop compelling nominations for your inclusion.

Leveraging Content to Create Visibility for Attorney PR Clients

While it’s great to be featured in the media or give a presentation to your target audience, the real power comes from maximizing the reach and impact of that content.

We amplify the effect of this third-party validation by publicizing repurposing and leveraging the news to other channels, e.g., by posting it on your website, distributing via social media and e-newsletters, incorporating it into your marketing materials and more. We also look at how we can take one topic and leverage it multiple ways, such as taking a blog and turning it into an article and/or media pitch, creating a webinar on the topic and drafting a series of social media posts.

By repackaging public relations content, we can get your expertise in front of additional prospective clients and referral sources, while extending the shelf life of your news.

Unique Expertise in Law Firm PR

As an attorney, you are an expert at advocating for your clients. In the same way, we are skillful champions for legal professionals. We work with clients specializing in nearly every facet of law, including corporate, employment, environmental, insurance, intellectual property, litigation, personal injury, real estate and more. This means we have the knowledge necessary to develop the content crucial to your firm’s PR growth strategy, regardless of your practice area. We are ready to deliver on your behalf.

Creating Visibility. Reinforcing Credibility. Fueling Growth.

We have the experience and expertise to help you develop more of the kind of business you want. For a complimentary consultation to discuss how we can achieve the growth objectives of your law firm through public relations, please contact us today at (310) 405-7343 or email megan@berbay.com.

Edwin F. Feo, Partner, Milbank, Tweed, Hadley & McCloy, LLP
The team at Berbay took the time to understand our practice and quickly and effectively increased our visibility within key markets. I often receive phone calls from competitors complimenting us on the high exposure we’re receiving – and it’s largely due to Berbay’s efforts.
Tod Beebe, Esq., Managing Partner, Barton, Klugman & Oetting, LLP
We have come to rely on Berbay's quick response to time-sensitive projects, as well as their ability to generate additional marketing opportunities for the firm. Berbay's persistence has made a tremendous difference in giving our attorneys the visibility they need in front of key audiences.
Tod Beebe, Esq., Managing Partner Barton, Klugman & Oetting, LLP
Susan Fowler McNally, Partner, Real Estate Attorney, Gilchrist & Rutter
Berbay has been proactive about finding opportunities for our attorneys to get their opinions and articles into publication, as well as being very responsive to our requests. They have also been instrumental in getting our client's viewpoint into publications, which help shape opinion.
Susan Fowler McNally, Partner, Real Estate Attorney Gilchrist & Rutter
Stephen J. Donell, President, FedReceiver, Inc.
The Berbay team has effectively increased recognition of our firm in our target markets. From securing MCLE speaking opportunities, obtaining quotes in Wall Street Journal and Bloomberg, to designing our firm's marketing materials – they have been a significant asset to our firm.
Stephen J. Donell, President FedReceiver, Inc.
Stephen Garcia, Partner, Garcia, Artigliere & Medby
For years, Berbay has been our go-to marketing and public relations resource and consultants. Since then, the number of leads and cases we’ve generated has significantly increased. In addition to revenue growth, they’ve contributed to raising our firm profile. They don’t shy away from a challenge.
Stephen Garcia, Partner Garcia, Artigliere & Medby
Robert N. Sacks, Esq., Partner, Sacks, Glazier, Franklin & Lodise, LLP
In a world where consulting firms may not always live up to their promises, Berbay did exactly what they said they would do. We're very happy with their services.
Robert N. Sacks, Esq., Partner Sacks, Glazier, Franklin & Lodise, LLP
Robert J. Rose, Esq., Managing Director, Sheldon, Mak, Rose & Anderson, PC
Berbay gives us personalized attention with account executives who take the time to know our business, and look for opportunities to make us look our best.
Robert J. Rose, Esq., Managing Director Sheldon, Mak, Rose & Anderson, PC
Peter Weil, Co-Managing Partner, Glaser, Weil, Fink, Jacobs, Howard, Avchen & Shapiro, LLP
Berbay's team has performed at an exceptional level on behalf of our firm. They continue to bring us new opportunities and have obtained recognition in print and online for our attorneys. They have exceeded my expectations.
Mark Ivener, Esq., Managing Partner, Ivener & Fullmer, LLP
I couldn't have asked for better work. Berbay has helped increase our firm's visibility with a steady flow of articles appearing in targeted industry publications. The response has opened other doors, such as speaking opportunities that we wouldn't otherwise have had. I've been very impressed.
Mark Ivener, Esq., Managing PartnerIvener & Fullmer, LLP
Lisa Callif, Partner, Huntley, Donaldson + Callif
I would recommend Berbay, hands down. They have been so pleasant to work with, and are so good at their jobs, and have really helped us to accomplish our goals. I think any professional group would really benefit from having them on their team.
Lisa Callif, PartnerHuntley, Donaldson + Callif

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