Strategic public relations for law firms can greatly impact business growth. Prospective clients hire attorneys they trust and see as credible, and a well-crafted and consistent law firm PR campaign can build that much-desired credibility.
As PR experts adept at creating engaging content for law firms, Berbay will be your advocate and “package” you – your knowledge, expertise and accomplishments – in a way that intrigues the press, conference chairs and other decision-makers in your industry. Content creation is a critical piece of professional public relations for lawyers, and we take the lead on this so you can focus on what you do best. While you’re practicing law, we work tenaciously to get you noticed.
Hear first-hand from our satisfied law firm clients who have found success through our results-driven PR campaigns. View testimonials here.
Based on our more than 25 years of experience working with law firms, we know how to obtain results that make a difference for you by:
When people think of public relations for law firms, they often think of media coverage. While this is the end result of any great PR campaign, it’s not where PR begins. Effective law firm PR starts with strategy and the right messaging. In order to determine clients’ goals and objectives, we ask: What do you to accomplish? What do you want to say and how do you want to convey it? Who are you trying to say it to?
Our experts help identify your business development goals, your competitors and trends in your field, and what sets you apart. Then, we create a comprehensive strategy for achieving your objectives and put it into action.
We work with law firms to:
While it’s great to be featured in the media or give a presentation to your target audience, the real power comes from maximizing the reach and impact of that content.
We amplify the effect of this third-party validation by publicizing repurposing and leveraging the news to other channels, e.g., by posting it on your website, distributing via social media and e-newsletters, incorporating it into your marketing materials and more. We also look at how we can take one topic and leverage it multiple ways, such as taking a blog and turning it into an article and/or media pitch, creating a webinar on the topic and drafting a series of social media posts.
By repackaging public relations content, we can get your expertise in front of additional prospective clients and referral sources, while extending the shelf life of your news.
As an attorney, you are an expert at advocating for your clients. In the same way, we are skillful champions for legal professionals. We work with clients specializing in nearly every facet of law, including corporate, employment, environmental, insurance, intellectual property, litigation, personal injury, real estate and more. This means we have the knowledge necessary to develop the content crucial to your firm’s PR growth strategy, regardless of your practice area. We are ready to deliver on your behalf.
We have the experience and expertise to help you develop more of the kind of business you want. For a complimentary consultation to discuss how we can achieve the growth objectives of your law firm through public relations, please contact us today at (310) 405-7343 or email firstname.lastname@example.org.