Speaking Engagements in Chicago

Engaging Audiences with Speaking Opportunities in Chicago

Lawyers who speak to target audiences can demonstrate their knowledge in specific legal areas, connect with potential clients and foster relationships with referral sources. This direct engagement is a powerful business development tool, drawing in new clients and establishing valuable connections.

Berbay Marketing & PR provides the resources and contacts needed to secure speaking engagements for lawyers across various platforms, such as trade groups, industry associations, business conferences and in-house seminars. We have successfully arranged roles as keynote speakers, panelists, and webinar participants.

Why Lawyers Should Speak at Conferences & Organizations

• Showcase Your Expertise: Presenting insights on legal issues positions you as a thought leader and differentiates you from competitors by highlighting your unique perspectives.
• Enhance Credibility: Being chosen by an organization to speak provides third-party validation, showing your in-depth knowledge and boosting audience confidence in your abilities.
• Boost Name Recognition: Your presentations are promoted by organizations through their website, social media and newsletters, raising your profile and attracting media attention.
• Generate New Business: Speaking engagements in Chicago offer networking opportunities to connect with potential clients and referral sources, allowing for meaningful face-to-face interactions.

How Berbay Generates Speaking Opportunities for Law Firms in Chicago 

• We collaborate with you to develop a list of relevant organizations and associations, recommending targets based on your goals.
• Our team identifies and contacts the appropriate parties for speaker submission guidelines, deadlines, and other essential details.
• Based on research and interviews with you, we draft a compelling presentation abstract and pitch it to the selected organizations.
• Conferences are often planned well in advance, so follow-up may be a long-term effort.
• Once selected, we assist with presentation materials like PowerPoints or handouts.
• We strategize with you on marketing follow-up after the presentation to nurture relationships and capitalize on business development opportunities.

MCLE Presentations in Law Firms

Our Chicago PR agency arrange in-house speaking opportunities at law firms for professionals who receive business from other attorneys. We manage the application process to certify your presentation with the State Bar and coordinate certification requirements. This approach benefits you by sharing your expertise with your target audience while providing MCLE credits to attendees.

How We Amplify Your Speaking Reach

Enhancing your speaking reach involves leveraging your firm’s marketing channels and media exposure. Here’s how we can help:

• Website: Announce upcoming presentations with overviews and registration information, add details to your bio and publish related blogs or articles.
• Social Media: Post announcements on individual and firm profiles, tag organizations and speakers and share video clips or series of takeaways.
• Newsletter: Include announcements and post-talk recaps, offering the topic as a seminar to your contacts.
• Repurpose Material: Modify abstracts for additional opportunities and develop media pitches or bylined article pitches to discuss the topic in the media.

How We Maximize Your Participation in Speaking Events

Beyond securing and promoting speaking engagements, we identify ways to maximize networking and business development opportunities. For larger events, we recommend which activities make sense to participate in and strategize on scheduling one-on-one time with key contacts. We ensure your time is well-spent by connecting with the right people.

Why Hire a PR Agency to Secure Speaking Engagements?

Securing speaking opportunities requires time and persistence. Berbay Marketing & PR continuously advocates on your behalf, freeing up valuable time for you. We research and evaluate events based on attendee demographics and industry relevance, recommending those that best align with your expertise and objectives. Our team understands what decision-makers look for and can advise on resonant topics that position you as a credible speaker.

With consistent efforts, speaking engagements can enhance your visibility, credibility, and create new business opportunities. For more information on obtaining and leveraging law firm speaking engagements, please contact us at info@berbay.com or (310) 405-7343. Or visit our Public Relations for Law Firms page to learn more about all of our related services.