Experienced Litigation PR Agency
Litigation PR Services That Shape the Narrative
As a litigation PR firm with more than 30 years of experience, Berbay partners with plaintiff and defense law firms in Los Angeles and nationwide to manage media visibility outside the courtroom—from lawsuit filings and trials to verdicts, settlements, and appeals.
OUR Law FIRM Clients HAVE BEEN FEATURED IN:
THE BERBAY DIFFERENCE
When Law Firms Engage Our Litigation PR Firm
Announcing a Lawsuit Filing
Securing immediate, accurate local and national press coverage the day a complaint is filed to establish the narrative early, reach potential class members or witnesses, and apply strategic pressure.
Navigating High-Profile Trials
Coordinating courtroom press attendance, briefing legal reporters on complex filings, and delivering disciplined commentary throughout trial proceedings so your position is accurately represented.
Publicizing Verdicts & Settlements
Translating major courtroom victories into authoritative third-party validation that reinforces your firm’s credibility and supports long-term case referrals.
Protecting Private or Reluctant Clients
Managing media inquiries and issuing targeted statements when a plaintiff or institutional client wants public visibility for the claim without sitting for interviews or exposing their identity.
WHY BERBAY
Helping Law Firms Navigate Media in High-Stakes Cases
From media visibility around high-profile lawsuits to shaping public perception during complex legal battles, Berbay Marketing & PR helps Los Angeles law firms and firms nationwide take control of the narrative and amplify their messaging outside the courtroom.
As a leading litigation PR agency headquartered in Los Angeles for more than 30 years, we have deep roots in the legal community and a proven track record working alongside top LA law firms and others throughout the U.S. We know how to position your cases in front of the right audiences — locally and nationally.
Our expert litigation PR team has worked on countless high-profile cases to not only garner media attention, but also to educate and raise awareness for important issues. Even if your matter isn’t a high-profile case or there are not many major developments during the litigation, our team employs creative approaches to secure coverage, maintain visibility and sustain public interest.
WHAT WE DO
Litigation PR Services
Our litigation public relations services are designed to support every stage of a case — combining early planning, rapid execution, and disciplined messaging tailored to active legal proceedings. We align communications with your legal objectives, ensuring your narrative is clear, consistent, and positioned to resonate with the right audiences.
Pre-Filing & Case Lifecycle Planning
We develop a comprehensive communications plan before lawsuit filings, verdicts/settlements, or case milestones—including contingency statements prepared in advance for multiple potential courtroom outcomes so your team can respond within minutes of a decision.
Reputation Management
We help protect your client’s and firm’s reputation during sensitive legal matters by anticipating scrutiny, guiding public responses, and maintaining message discipline when stakes are high and visibility is immediate.
Press Conferences
When a major lawsuit filing or verdict warrants holding a live media event, we spearhead media outreach and oversee all logistics before, during, and after—distributing media alerts, preparing visual exhibits, managing on-site press check-in, and coordinating follow-up interviews.
Media Training
We prepare lead counsel, clients, and designated spokespeople for print, broadcast, and live Q&A interviews—providing guidance on messaging frameworks, bridging techniques, and challenging questions so you can communicate with clarity and confidence.
Media Relations & Targeted Pitching
We draft litigation press releases, media advisories, and backgrounders that translate complex legal pleadings into clear, newsworthy narratives, pitching legal affairs reporters, broadcast producers, and national outlets directly.
Pre-Filing Alignment
Early Preparation & Risk Assessment
Before going public, we review the complaint, case timeline, confidentiality requirements, and jurisdiction-specific rules governing extrajudicial statements. By anticipating media inquiries and defining clear boundaries around what can and cannot be shared, we position your case for accurate, impactful coverage from the outset.
Media RELATIONS
Coordinated Media Programs With Trial Counsel
We design and execute media relations programs aligned with your legal strategy. Because news cycles move quickly during active litigation, we establish streamlined sign-off protocols with lead counsel so press releases, statements, and reporter inquiries are vetted for legal accuracy and issued before the news window closes.
Ongoing Visibility
Maintaining Momentum Throughout the Case
Litigation PR requires consistency, not just brief moments of attention. We identify and act on key docket milestones while creating opportunities for coverage between court developments. By keeping journalists informed and engaged, we sustain visibility and public interest even when cases move slowly through discovery or appeal.
Unified Messaging
One Voice Across All Communications
Consistency is critical in high-stakes litigation. We develop clear messaging frameworks that guide interviews, press materials, and statements—including protecting private or reluctant plaintiffs who wish to avoid direct media interviews. The result is a cohesive voice that strengthens credibility, minimizes legal risk, and ensures your message is delivered with clarity.
Case Studies
Experience In High-Stakes Matters
From complex disputes to high-profile litigation, we’ve helped firms navigate media exposure with clarity and control. These examples highlight how purposeful strategy and execution translate into visibility, credibility and successful positioning.
