From media visibility around high-profile lawsuits to shaping public perception during complex legal battles, Berbay Marketing & PR helps Los Angeles law firms take control of the narrative and amplify their messaging outside the courtroom.
As a leading litigation PR agency headquartered in Los Angeles for more than 30 years, we have deep roots in the legal community and a proven track record working alongside top LA law firms. We know how to position your cases in front of the right audiences—locally and nationally.
More proven results in litigation PR:
Litigation PR Campaign Gets Widespread National Coverage and Brings in New Cases for Law Firm
Press Conference Puts Pressure on Sheriff’s Department in Police Brutality Wrongful Death Lawsuit
Widespread Media Attention Obtained in Top-Tier Outlets About High-Profile Sexual Assault Case
Los Angeles Public Relations for Litigation Law Firms
In Los Angeles and throughout the country, Berbay has spearheaded high-impact litigation PR campaigns for some of the most significant cases on behalf of plaintiff and defense firms. From securing national headlines to driving local awareness, we leverage strategic, innovative tactics to generate sustained media coverage. Our team has managed campaigns for major legal matters, including:
- Legal actions involving civil and criminal claims in Los Angeles against ex-film producer Harvey Weinstein regarding allegations of rape and sexual assault.
- Civil and criminal legal actions against the University of California Los Angeles (UCLA) and its former gynecologist Dr. James Heaps, concerning allegations of sexual assault.
- Legal case against the City of Los Angeles and officers of the Los Angeles Police Department following the fatal shooting of a Trader Joe’s worker.
- Substantial settlement with Pacific Gas & Electric Company on behalf of wildfire victims, attributing blame to the utility company’s equipment.
- Legal claim against the City of Los Angeles and Los Angeles Police Department over the wrongful disclosure of undercover officers’ identities.
- Legal actions against Dr. George Tyndall, a former gynecologist at the University of Southern California (USC), accused of sexually abusing patients.
- Compensation settlement for the relatives of a young boy who died due to bullying at a Southern California middle school.
- Legal action against the Orange County Sheriff’s Office concerning the deadly shooting of an unarmed individual.
- Legal proceedings against the Washington County of Virginia Sheriff’s Office and the estate of Austin Lee Edwards, also known as the “Catfish Cop,” linked to the murder of the Winek family.
- A court ruling on a case of photo infringement, resulting in the highest statutory damages award in U.S. history for such a case.
- Lawsuit on behalf of three minor students exposed to jet fuel dumped by Delta Air Lines, Inc. Flight 89.
- Legal case against a school district over the sexual abuse of a special needs student by a school bus driver.
- Settlement in a nationwide class action lawsuit against Mercedes-Benz USA for not disclosing a defect in the seat heaters of certain models.
Why Your Law Firm Needs a Litigation PR Agency in Los Angeles
- Shape the Narrative in LA and Beyond: Public perception can significantly impact a case. We help your firm take control of the narrative, ensuring accurate, compelling media coverage that builds trust and reinforces your reputation.
- Apply Strategic Pressure: Public relations is a powerful lever in high-stakes litigation. By presenting your case through a strategic media lens, we put a spotlight on key arguments, and create momentum that can influence the course of proceedings.
- Media Coverage Enhances Credibility: When your firm is featured in reputable media outlets, it serves as third-party validation of your work in impactful matters—reinforcing your reputation as a trusted, go-to firm for complex, high-profile cases.
- Stay Top of Mind: Ongoing media coverage highlighting your firm’s expertise and case milestones reinforces your name recognition so when legal representation is needed, they’ll think of you first.
- Generate Media Momentum: Timely press releases, media alerts and press conferences offer timely angles that give journalists a reason to cover your case. These communications spotlight key developments while reinforcing your position as a trusted source and legal authority.
- Drive Business Growth: Positive PR elevates your reputation, leading to increased visibility and attention among prospects actively seeking legal representation.
Litigation PR Strategies for Los Angles Law Firms
Backed by more than three decades of experience, Berbay executes effective litigation PR strategies designed to secure media coverage and elevate law firms’ reputations. Our services include:
- Litigation PR Plans: Our team crafts thorough plans ahead of lawsuit filings or key case milestones, ensuring we have the right messaging in place and anticipate potential challenges. This proactive stance lays the groundwork for positive media coverage. We evaluate possible story angles and prepare responses to expected inquiries, facilitating a seamless and controlled rollout.
- Media Relations: We implement the most effective PR tactics to secure media attention, including media pitching and organizing press conferences. We manage every detail of media outreach—from press conference logistics to positioning you as an authoritative voice.
- Identifying Newsworthy Milestones: We keep journalists informed with timely updates and relevant case developments, even during slower periods. Our ongoing outreach maintains public interest and supports sustained media attention.
- Unified Communications: We develop a cohesive strategy that ensures everyone involved in the case communicates with one clear, unified voice and the same messaging is presented across all platforms.
- Media Training: We provide media training for your attorneys to help refine messaging and master effective communication techniques. Covering a range of scenarios, this training equips you to engage confidently and skillfully with various media formats.
- National and Local Media Exposure: Utilizing press releases and targeted media pitches, we obtain coverage for your case while cultivating relationships with journalists. We ensure your story gets visibility with the right audiences.
Tailored PR Strategies for Defense Law Firms
Defense firms require litigation public relations to manage narratives and safeguard their reputations. Our approach is designed to support your specific needs through:
- Proactive Messaging: Crafting communications that highlight case strengths while anticipating and mitigating potential vulnerabilities.
- Media Training: Working with your team to ensure they are prepared for media interviews and public interactions.
- Crisis Response Readiness: Equipping your attorneys with proactive plans to navigate high-pressure situations and ensure timely, accurate media responses.
- Ethical and Legal Compliance: Every public relations initiative is developed in consultation with your legal team to uphold strict compliance with all applicable laws and ethical guidelines.
