Law firm marketing can be difficult – in a crowded marketplace competing against firms who often have larger budgets – how do you get your name and experience to stand out? From determining strategy and crafting the right messaging, to implementing tactics that bring the most ROI, Berbay’s legal marketing experts can help you reach potential clients and get the phone to ring. For nearly 30 years, we’ve specialized in working with law firms in a range of practice areas to create the visibility that fuels revenue growth.
Our podcast “Law Firm Marketing Catalyst” aims to grow your bottom line through thought-provoking interviews with forward-thinking lawyers, law firm management and legal marketers who bring fresh perspectives and innovative approaches to marketing.
Our latest must-listen episodes feature thought leaders and strategists who shed light on the tactics that are (and aren’t) working in the legal field today.
What you’ll learn in this episode: Why B2B companies are often underserved by traditional marketing companies and strategies What the different parts of the digital marketing funnel are, and how understanding the funnel can help you generate and convert qualified leads Why websites are still a key part of a marketing strategy How giving away […]
Read More →What you’ll learn in this episode: Why Google’s search results page is more important than your website homepage Why the most successful law firms are involved in their marketing, even when they hire an outside agency How a firm’s intake process can make or break their SEO efforts Why content marketing today is about quality, […]
Read More →What you’ll learn in this episode: How to determine what your succession planning goals are Why it’s so difficult to sell a law firm, and which types of practices may sell more easily than others When to start succession planning, and how long to expect a deal to take How buying a firm can be […]
Read More →What you’ll learn in this episode: What companies should consider when planning their corporate giving initiatives, and why Tyrone is passionate about anti-hunger causes How mentorship creates strong connections that last for years, especially for lawyers of color Why law firms don’t necessarily need perfect diversity, but they do need to demonstrate a plan for […]
Read More →What you’ll learn in this episode: Why it’s important to look for career opportunities and not just wait for them to come to you How government attorneys can be strategic about advancing in their careers Why attorneys should periodically evaluate their practice areas and consider how their skills may translate as their clients’ needs change […]
Read More →What you’ll learn in this episode: Why preparation is the key to a successful career in law How Daniel has won some of the largest verdicts in history, even in supposedly impossible cases How making room for creativity can lead to better case outcomes Why focusing on current clients can be more beneficial than focusing […]
Read More →What you’ll learn in this episode: Why a growth mindset is the key to making effective change Andrew’s tips for beating resistance and making changes stick Why lawyers need to adapt their professional approach to become effective coaches and mentors How to choose the right executive coach What lawyers of all levels can expect to […]
Read More →What you’ll learn in this episode: Why law firm owners need to think of themselves as CEOs The two biggest mistakes law firm owners make that prevent their firms from growing Why law firms need to scale to stay competitive How Reza’s past mistakes helped him become a better leader Why knowing your firm’s vision […]
Read More →What you’ll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjective creative process more objective The process behind some of Brad and Larry’s most well-known campaigns Why law firms need to be responsive to the changes in the marketplace, and why advertising is no […]
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