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Law Firm Marketing Catalyst

 

The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.

Our Most Recent Episodes:

Episode 17: Becoming A Different Kind of Chief Marketing Officer

A key member of Lowenstein Sandler’s management team in the New York office, Greg Fleischmann leads the firm’s business development, marketing and communications functions. His responsibilities include practice growth, client development, brand strategy and communications. Before joining the firm, Greg served as global marketing director for Baker McKenzie, where he led a global marketing and […]

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Episode 16: The Future of Law Firm Marketing & Business Development

Beth Cuzzone is the Chief Business Growth Officer for Goulston & Storrs in the firm’s Boston office. She has more than 25 years of legal marketing and sales experience, and is known for her first-to-market initiatives. In addition to her role at Goulston & Storrs, an AmLaw 200 firm, Beth is the co-founder of the […]

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Episode 15: Creating Engaging Online Videos

Richard Clayman’s career has spanned 30 years as a director, producer, writer, executive and actor in television, theater and film. Many of his projects have won Emmys and Golden Globes, among other awards. In 2006, he launched Los Angeles-based Cloudwalker Videoworks, a division of his film production company, Cloudwalker Films, Inc. Richard uses his years […]

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Episode 14: Creating the “Right” Vision

Mari-Anne Kehler, Chief Marketing and Strategy Officer, leads Los Angeles-based Green Hasson Janks’ strategy, business development and marketing. She has more than 30 years of experience as a high-impact leader who successfully expands business through action by using core skills of team building, coaching, strategy development, program execution, measurement and innovation. Prior to joining Green […]

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Episode 13: How to Get Media Exposure – Secrets from a Former Newsroom Insider

Brandon Jacobsen, Public Relations Manager at O’Melveny & Myers, worked for more than a decade at CBS Network News, climbing the ranks from intern in the Los Angeles bureau to producer, to on-air contributing correspondent for the network’s critically-acclaimed morning show, “CBS This Morning” and 24/7 digital streaming channel, “CBSN.” He was responsible for monitoring […]

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Episode 12: Building Better Client Relationships

Iris Jones is the Chief Business Development & Marketing Officer at McNees Wallace & Nurick LLC based in Harrisburg, Pennsylvania. She leads the firm’s business development and marketing team in delivering proactive strategy, service and high-level support to its attorneys and firm management, identifying and capturing new business and expanding existing relationships. Prior to serving […]

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Episode 11: Become a Champion Manager and a More Profitable Lawyer

Marcia Watson Wasserman, Founder and President of Comprehensive Management Solutions, Inc., is a seasoned legal management professional with more than 25 years of experience. She provides “C.O.O. To Go”™ services to boutique and mid-sized law firms. Her expertise includes operational management reviews; management development and training; succession planning; strategic planning; retreat facilitation; and financial management. […]

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Episode 10: Grow Revenue by Nurturing Client Relationships

Nathan Darling is Chief Business Development & Marketing Officer at Beveridge & Diamond, P.C. in Washington D.C. He has held leadership roles in business development, client services and marketing for four law firms with 100 to more than 1,000 lawyers. He currently leads a team responsible for a wide range of client services, business development, […]

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Episode 9: Innovative Approaches to Business Development

Jon Mattson serves as the Director of Business Development for BakerHostetler. He is responsible for stimulating profitable revenue growth through implementing client development processes and leading a business development team of 25 professionals. Previously, Jon was Chief Marketing and Business Development Officer at Tucker Ellis where he was responsible for revenue growth, new client generation, […]

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