The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.
What you’ll learn in this episode: A breakdown of the different types of legal rankings. What red flags to look for. What factors lawyers and marketing directors should consider when deciding whether to submit for a certain legal ranking. How to leverage a ranking. What a PR firm’s role is in getting a lawyer ranked. […]
Read More →What you’ll learn in this episode: How a firm’s diversity and inclusion program influences in-house counsel’s decision to hire a firm. How a firm’s ability to demonstrate a robust D&I program has become more important in the last few years. What to look for in a D&I program. Advice to firms looking to attract and […]
Read More →What you’ll learn in this episode: How law firms have changed due to COVID. What firms are doing with their office and equipment leases. Who firms should be using to negotiate their office and equipment leases. How are lawyers who were previously resistant to working remotely handling the change. What firms need to do to […]
Read More →What you’ll learn in this episode: The difference social media advertising makes on social media marketing efforts. How digital marketing strategies have changed due to the pandemic. What is the “Hollywood product” and why it is important to dress up your marketing efforts. The impact COVID has had on the influence of social media. The […]
Read More →What you’ll learn in this episode: The 21-minute method for conquering writer’s block. How Gary’s WordRake software edits and enhances writing. Top writing techniques for lawyers and legal marketers. About Gary Kinder: Gary Kinder is a highly acclaimed, best-selling author of narrative nonfiction, an investigative journalist, a lawyer, an inspiring speaker and a teacher who […]
Read More →What you’ll learn in this episode: Benefits of going virtual and why this model is on the rise. Challenges of managing a virtual firm and what mistakes to avoid. How having a virtual office can be leveraged as a marketing tool to prospective clients. About Marcia Watson Wasserman: Marcia Watson Wasserman, founder and president of […]
Read More →What you’ll learn in this episode: How Ackert Inc.’s various platforms help lawyers, law firms and legal marketing departments systematize and track marketing and business development efforts. How to overcome resistance from lawyers and staff when integrating technology. Examples of how Ackert Inc.’s technology and consulting has moved firms forward. Trends in marketing and business […]
Read More →What you’ll learn in this episode: How SeltzerFontaine goes beyond attorney placement to consult on business strategy such as career development and billing rates. How law firms of all sizes are incorporating diversity and inclusion in their hiring practices. Why mental health diagnoses are becoming a growing part of the diversity conversation. What steps smaller […]
Read More →What you’ll learn in this episode: How investment banking approaches business development differently compared to the legal industry. What brand alignment is and how it is distinct from “branding” as a whole. How to conduct a total refresh of a company’s assets to create a cohesive, unified brand experience. How the backing of an executive […]
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