Law firm marketing can be difficult – in a crowded marketplace competing against firms who often have larger budgets – how do you get your name and experience to stand out? From determining strategy and crafting the right messaging, to implementing tactics that bring the most ROI, Berbay’s legal marketing experts can help you reach potential clients and get the phone to ring. For more than 25 years, we’ve specialized in working with law firms in a range of practice areas to create the visibility that fuels revenue growth.
Our podcast “Law Firm Marketing Catalyst” aims to grow your bottom line through thought-provoking interviews with forward-thinking lawyers, law firm management and legal marketers who bring fresh perspectives and innovative approaches to marketing.
Our latest must-listen episodes feature thought leaders and strategists who shed light on the tactics that are (and aren’t) working in the legal field today.
Welcome to the Law Firm Marketing Catalyst podcast. We hope that you had a terrific holiday season and that your new year is off to a great start. This podcast is taking some time off for its own holiday break. We will be back in a few weeks. In the meantime, we are replaying some […]
Read More →What you’ll learn in this episode: Why Amy onboards new law firms with a day of learning, and why familiarity with the business is crucial for long-term relationships with law firms Why it is beneficial to have parallel relationships between the level of law firm associates and the level of in-house counsel Why law firms […]
Read More →What you’ll learn in this episode: How tapping into the Spanish-speaking market can fuel new growth for law firms Why simply translating a website or marketing copy into Spanish isn’t enough to connect with the Hispanic market Why a Spanish-language marketing strategy that works in Los Angeles may not work in San Antonio or Miami […]
Read More →What you’ll learn in this episode: How to avoid SEO charlatans and ensure your digital agency is getting results Why a beautifully designed website doesn’t necessarily equal a high-ranking website Why an SEO strategy means nothing if a firm doesn’t have a proper intake system What insights you’ll find in Jason’s new book, “Law Firm […]
Read More →What you’ll learn in this episode: Why it takes time to see results from SEO campaigns, and why it’s worthwhile to stick it out Why your law firm’s website should be the hub for all your marketing activity What granular web pages are and why they are crucial to rank in a competitive market How […]
Read More →What you’ll learn in this episode: Why legal marketing became a legitimate business function in the 90s, and how Jan was at the forefront of this new field Why Jan patterned her early legal business development materials after the architecture industry How a sense of belonging impacts people’s work, and how law firms can cultivate […]
Read More →What you’ll learn in this episode: What types of firms benefit the most from being included in Chambers, and how to determine if the submission process is worth your time Why it’s important to keep submitting to Chambers annually, even in quiet years Why the referee list is the most important part of your Chambers […]
Read More →What you’ll learn in this episode: How lawyers talked about marketing and business development decades ago. The change in how prospective clients choose a law firm. How marketing has evolved through the years. The internet’s impact on law firm marketing and business development. About Helene Bizar: Helene Rubinfeld Bizar has been the Director of Administration […]
Read More →What you’ll learn in this episode: How lawyers, law firms and managing partners respond when they hear Firm Focus can help them develop a firm focus. How you can overcome disorganization and develop systems that can keep you focused. The top three stumbling blocks for lawyers that impede business development. About Sarah Tetlow: Sarah Tetlow […]
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