The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.
What you’ll learn in this episode: The best way for legal marketers and business development professionals to develop frontline sales skills. How the sales process is different from a business development initiative. How small firms can make use of data and metrics in their marketing and business development. Why specializing within a particular industry creates […]
Read More →What you’ll learn in this episode: The power and networking potential of LinkedIn. Why senior lawyers are often reluctant to properly use LinkedIn. The first five action steps lawyers should start with to revitalize their LinkedIn profile. How law firm marketers and business development professionals can persuade lawyers to use LinkedIn. About Brynne Tillman Brynne […]
Read More →What you’ll learn in this episode: How Buying Legal Council serves its members and legal marketing professionals in the area of legal procurement through advocacy, education and networking. The three key takeaways from Buying Legal Council’s conference on data-driven decision making. Why the involvement of procurement officers in the process of obtaining legal services is […]
Read More →What you’ll learn in this episode: What kinds of technology and innovation tools Gabriel exposes students to in the legal innovation program. How his students are leveraging the tech knowledge gained in their future legal practice or other career paths. Why his program has been successful and received little to no pushback from faculty or […]
Read More →What you’ll learn in this episode: Why the Golden Gate Chapter of the Association of Legal Administrators (ALA) established the Knowledge to Leadership (K2L) Conference and Exposition. What personal and leadership development offerings, speakers and topics will be at the conference, being held January 30, 2020. What you can expect at the Exposition portion of […]
Read More →What you’ll learn in this episode: The type of data JD Supra provides to client firms that can help refine marketing and business development efforts. Trends in the adoption of technology by law firms. What services JD Supra offers to lawyers and law firms, and how its distribution system works. How law firms have used […]
Read More →What you’ll learn in this episode: Steps for every attorney to think like a business owner. The three key pillars necessary for developing a prosperous practice. Trends in legal marketing and business development. As president and chief strategist of KLA Marketing Associates based in New Jersey, Kimberly Rice provides strategic marketing advisory services to forward-thinking […]
Read More →What you’ll learn in this episode: Why marketing technology is useful for small and large firms alike. How software can help firms exchange information between attorneys and practices more effectively, identify new opportunities and better manage relationships. What’s changed in data-driven marketing in the past decade and how it’s helping target the right people with […]
Read More →What you’ll learn in this episode: How data can guide and improve your marketing content and engagement. The two ways law firms can grow, according to Bill. Why the key to successful content marketing, especially for smaller law firms, is to hire an experienced outside expert rather than trying to do it internally. Bill’s definition […]
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