Law firm marketing can be difficult – in a crowded marketplace competing against firms who often have larger budgets – how do you get your name and experience to stand out? From determining strategy and crafting the right messaging, to implementing tactics that bring the most ROI, Berbay’s legal marketing experts can help you reach potential clients and get the phone to ring. For nearly 30 years, we’ve specialized in working with law firms in a range of practice areas to create the visibility that fuels revenue growth.
Our podcast “Law Firm Marketing Catalyst” aims to grow your bottom line through thought-provoking interviews with forward-thinking lawyers, law firm management and legal marketers who bring fresh perspectives and innovative approaches to marketing.
Our latest must-listen episodes feature thought leaders and strategists who shed light on the tactics that are (and aren’t) working in the legal field today.
What you’ll learn in this episode: Why offering a flexible work environment is the best thing a company can do to entice talent Why the “Great Resignation” isn’t necessarily due to younger workers quitting What interview questions to ask to see behind a candidate’s rehearsed answers When employers should look past red flags to hire […]
Read More →What you’ll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it’s a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation […]
Read More →What you’ll learn in this episode: What law firm culture is, and why it affects clients as much as it affects staff Why law firms should look at their policies with fresh eyes post-pandemic How firms can use technology to enhance communication When it makes sense for firms to use a hybrid work model, offer […]
Read More →What you’ll learn in this episode: Why getting your message across is the most important goal of writing How strong writing skills help people move up in their careers How to remove filler words from your writing Why proofreading is necessary, even if it’s not important to you personally Elizabeth’s top three tips for clearer […]
Read More →What you’ll learn in this episode: Why Amy onboards new law firms with a day of learning, and why familiarity with the business is crucial for long-term relationships with law firms Why it is beneficial to have parallel relationships between the level of law firm associates and the level of in-house counsel Why law firms […]
Read More →What you’ll learn in this episode: How tapping into the Spanish-speaking market can fuel new growth for law firms Why simply translating a website or marketing copy into Spanish isn’t enough to connect with the Hispanic market Why a Spanish-language marketing strategy that works in Los Angeles may not work in San Antonio or Miami […]
Read More →What you’ll learn in this episode: How to avoid SEO charlatans and ensure your digital agency is getting results Why a beautifully designed website doesn’t necessarily equal a high-ranking website Why an SEO strategy means nothing if a firm doesn’t have a proper intake system What insights you’ll find in Jason’s new book, “Law Firm […]
Read More →What you’ll learn in this episode: Why it takes time to see results from SEO campaigns, and why it’s worthwhile to stick it out Why your law firm’s website should be the hub for all your marketing activity What granular web pages are and why they are crucial to rank in a competitive market How […]
Read More →What you’ll learn in this episode: Why legal marketing became a legitimate business function in the 90s, and how Jan was at the forefront of this new field Why Jan patterned her early legal business development materials after the architecture industry How a sense of belonging impacts people’s work, and how law firms can cultivate […]
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