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Law Firm Marketing Catalyst


The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.

Our Most Recent Episodes:

Episode 91: Finding the Focus to Increase the Bottom Line

What you’ll learn in this episode: How lawyers, law firms and managing partners respond when they hear Firm Focus can help them develop a firm focus. How you can overcome disorganization and develop systems that can keep you focused. The top three stumbling blocks for lawyers that impede business development. About Sarah Tetlow: Sarah Tetlow […]

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Episode 90: The Power of Client Service

What you’ll learn in this episode: How to deliver high quality client service. The importance of a firm-minded perspective. How to get a “seat at the table.” Guidelines for service conversations with clients. About Kate Stoddard: As Chief Marketing Officer (CMO) of Kelley Drye & Warren LLP, Kate Stoddard is responsible for the firm’s business […]

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Episode 89: To Pivot or Not – Evaluating Your Career Path as a Lawyer

What you’ll learn in this episode: The most common issue lawyers come to Vicki to resolve. How law firms engage career strategists. How the pandemic has changed people’s values. What role values play in finding the most satisfying career path.  About Vicki Rothman: Vicki Rothman is a Career Strategist and Counselor with over 15 years […]

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Episode 88: Perfecting the Art of Law Firm Marketing

What you’ll learn in this episode: The importance of data in perfecting marketing efforts. Why now is the time law firms can get more for their money. How firms like CAMG work with external and internal marketing and PR firms. The top mistakes law firms make when they embark on a marketing campaign. About Steve […]

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Episode 87: Taking the Jump to Virtual

What you’ll learn in this episode: The pros and cons of a virtual office. The biggest challenges of working remotely. Transitioning your technology to a virtual “platform.” Advice for firms considering going remote. What to ask prospective employees to ensure they’re a fit for remote work. About Jennifer Schaller: Jennifer Schaller, Esq. is the Managing […]

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Episode 86: Gaining A Voice at the Table

What you’ll learn in this episode: The role of law firm marketing in the client experience. The increase in acceptance of law firm marketing. What to look for when hiring somebody in law firm marketing or business development. About Christina Buensuceso: Christina Buensuceso is the Director of Business Development for the U.S. arm of the […]

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Episode 85: Navigating a Crisis – What Law Firms Should Know

What you’ll learn in this episode: The difference between public relations and crisis communications. Top mistakes law firms make when a crisis hits. How COVID has been a crisis for law firms. How to prepare for a crisis. Advice on getting ahead of a story in a time of crisis.   About Eden Gillott: Eden Gillott […]

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Episode 84: Getting the SEO Help You Need: What You Need to Know

What you’ll learn in this episode: How to measure the success your SEO efforts. What Google looks for when ranking web pages. Recognizing when Google’s algorithm has changed. The impact of social media on your rankings. Questions to ask before hiring an SEO firm Why you should double down on your online marketing? About Chris […]

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Episode 83: The Investment that Matters the Most: Yourself

What you’ll learn in this episode: How to overcome and find opportunities during difficult times to grow your firm and keep your team calm. Why getting your head around doom and gloom is important when developing a game plan to get your firm through hard times. Why focusing on one’s “zone of genius” can help […]

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