Law firm marketing can be difficult – in a crowded marketplace competing against firms who often have larger budgets – how do you get your name and experience to stand out? From determining strategy and crafting the right messaging, to implementing tactics that bring the most ROI, Berbay’s legal marketing experts can help you reach potential clients and get the phone to ring. For more than 25 years, we’ve specialized in working with law firms in a range of practice areas to create the visibility that fuels revenue growth.
Our podcast “Law Firm Marketing Catalyst” aims to grow your bottom line through thought-provoking interviews with forward-thinking lawyers, law firm management and legal marketers who bring fresh perspectives and innovative approaches to marketing.
Our latest must-listen episodes feature thought leaders and strategists who shed light on the tactics that are (and aren’t) working in the legal field today.
What you’ll learn in this episode: Why it takes time to see results from SEO campaigns, and why it’s worthwhile to stick it out Why your law firm’s website should be the hub for all your marketing activity What granular web pages are and why they are crucial to rank in a competitive market How […]
Read More →What you’ll learn in this episode: Why legal marketing became a legitimate business function in the 90s, and how Jan was at the forefront of this new field Why Jan patterned her early legal business development materials after the architecture industry How a sense of belonging impacts people’s work, and how law firms can cultivate […]
Read More →What you’ll learn in this episode: What types of firms benefit the most from being included in Chambers, and how to determine if the submission process is worth your time Why it’s important to keep submitting to Chambers annually, even in quiet years Why the referee list is the most important part of your Chambers […]
Read More →What you’ll learn in this episode: How lawyers talked about marketing and business development decades ago. The change in how prospective clients choose a law firm. How marketing has evolved through the years. The internet’s impact on law firm marketing and business development. About Helene Bizar: Helene Rubinfeld Bizar has been the Director of Administration […]
Read More →What you’ll learn in this episode: How lawyers, law firms and managing partners respond when they hear Firm Focus can help them develop a firm focus. How you can overcome disorganization and develop systems that can keep you focused. The top three stumbling blocks for lawyers that impede business development. About Sarah Tetlow: Sarah Tetlow […]
Read More →What you’ll learn in this episode: How to deliver high quality client service. The importance of a firm-minded perspective. How to get a “seat at the table.” Guidelines for service conversations with clients. About Kate Stoddard: As Chief Marketing Officer (CMO) of Kelley Drye & Warren LLP, Kate Stoddard is responsible for the firm’s business […]
Read More →What you’ll learn in this episode: The most common issue lawyers come to Vicki to resolve. How law firms engage career strategists. How the pandemic has changed people’s values. What role values play in finding the most satisfying career path. About Vicki Rothman: Vicki Rothman is a Career Strategist and Counselor with over 15 years […]
Read More →What you’ll learn in this episode: The importance of data in perfecting marketing efforts. Why now is the time law firms can get more for their money. How firms like CAMG work with external and internal marketing and PR firms. The top mistakes law firms make when they embark on a marketing campaign. About Steve […]
Read More →What you’ll learn in this episode: The pros and cons of a virtual office. The biggest challenges of working remotely. Transitioning your technology to a virtual “platform.” Advice for firms considering going remote. What to ask prospective employees to ensure they’re a fit for remote work. About Jennifer Schaller: Jennifer Schaller, Esq. is the Managing […]
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