Law firm marketing can be difficult – in a crowded marketplace competing against firms who often have larger budgets – how do you get your name and experience to stand out? From determining strategy and crafting the right messaging, to implementing tactics that bring the most ROI, Berbay’s legal marketing experts can help you reach potential clients and get the phone to ring. For nearly 30 years, we’ve specialized in working with law firms in a range of practice areas to create the visibility that fuels revenue growth.
Our podcast “Law Firm Marketing Catalyst” aims to grow your bottom line through thought-provoking interviews with forward-thinking lawyers, law firm management and legal marketers who bring fresh perspectives and innovative approaches to marketing.
Our latest must-listen episodes feature thought leaders and strategists who shed light on the tactics that are (and aren’t) working in the legal field today.
What you’ll learn in this episode: Why preparation is the key to a successful career in law How Daniel has won some of the largest verdicts in history, even in supposedly impossible cases How making room for creativity can lead to better case outcomes Why focusing on current clients can be more beneficial than focusing […]
Read More →What you’ll learn in this episode: Why a growth mindset is the key to making effective change Andrew’s tips for beating resistance and making changes stick Why lawyers need to adapt their professional approach to become effective coaches and mentors How to choose the right executive coach What lawyers of all levels can expect to […]
Read More →What you’ll learn in this episode: Why law firm owners need to think of themselves as CEOs The two biggest mistakes law firm owners make that prevent their firms from growing Why law firms need to scale to stay competitive How Reza’s past mistakes helped him become a better leader Why knowing your firm’s vision […]
Read More →What you’ll learn in this episode: Why advertising for professional services is unique compared to other industries How to make the subjective creative process more objective The process behind some of Brad and Larry’s most well-known campaigns Why law firms need to be responsive to the changes in the marketplace, and why advertising is no […]
Read More →What you’ll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is a worthwhile investment even if it takes time to see results Why Google’s Local Services Ads give you the most bang for your buck if you’re investing in SEM Why quality, original content […]
Read More →What you’ll learn in this episode: How your location affects SEO, and why firms in major metros need to market differently than rural or suburban firms How traditional advertising and brand building can complement SEO What end-to-end SEO is, and why Chris’ company does nothing but SEO How long you can expect to work with […]
Read More →What you’ll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and […]
Read More →What you’ll learn in this episode: Why lawyers should aim to persuade, not educate, when they’re communicating Deborah’s top three tips to become a better presenter Why professional women often hesitate to speak up, and how they can overcome this block Why understanding your intention is the first thing you should do before communicating How […]
Read More →What you’ll learn in this episode: Why offering a flexible work environment is the best thing a company can do to entice talent Why the “Great Resignation” isn’t necessarily due to younger workers quitting What interview questions to ask to see behind a candidate’s rehearsed answers When employers should look past red flags to hire […]
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