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Law Firm Marketing Catalyst

 

The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.

Our Most Recent Episodes:

Episode 23: How Not to Sell—And Generate New Business

Doug Ott is an executive coach, trainer and public speaker whose 30-year career has encompassed business development, marketing and sales leadership roles. Almost half of that time has been in the professional services market working with accountants and lawyers. For eight years, Doug led business development in the West Region for Deloitte’s Forensic and Advisory Practice, […]

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Episode 22: A Worldly View of Legal Marketing

Jennifer Mir leads the marketing, business development, and communications department at Munger, Tolles & Olson LLP, a 200-lawyer firm with offices in Los Angeles, San Francisco and Washington, D.C. Her recent initiatives include spearheading the firm’s website redesign and redevelopment, including a rebrand of the organization. Jennifer transitioned into legal marketing following a career as […]

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Episode 21: Delivering First-Rate Service with a Client Relations Director

Michael Janovici is the Client Relations Director at Kimball, Tirey & St. John in the firm’s Los Angeles office, where he oversees client relations efforts for the firm’s landlord-tenant law practice. He is instrumental in obtaining new clients and maintaining the current client base through relationship building. Prior to Kimball, Tirey & St. John, Michael […]

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Episode 20: The Steady Approach to Firm-Wide Changes

Sheenika S. Gandhi is the Director of Marketing and Business Development at Payne & Fears LLP in the firm’s Irvine, California office. She is also a licensed California attorney. She is a strong project manager, creative thinker, and a trusted advisor for the firm’s attorneys and management. Her recent notable projects include an integrated thought leadership […]

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Episode 19: A General Counsel Shares How to Earn His Business

Matt Nolan is Vice President and General Counsel of the Ancra Group and Director of Global Compliance for The Heico Companies. As General Counsel for one of Heico’s four platforms, consisting of 18 individual companies on five continents, Matt oversees all legal matters, including policies, training and processes. As Director of Global Compliance, he implements […]

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Episode 18: Opening and Closing the Deal with Sales Professionals

Brenda Pontiff is the Director of Business Development, Diversity and Inclusion at Horvitz & Levy LLP based in Burbank, California. She started her career as a Water District paralegal at Houston’s Vinson & Elkins in the late 1980s. After only a few months, her boss put her in charge of pitching a new service line […]

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Episode 17: Becoming A Different Kind of Chief Marketing Officer

A key member of Lowenstein Sandler’s management team in the New York office, Greg Fleischmann leads the firm’s business development, marketing and communications functions. His responsibilities include practice growth, client development, brand strategy and communications. Before joining the firm, Greg served as global marketing director for Baker McKenzie, where he led a global marketing and […]

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Episode 16: The Future of Law Firm Marketing & Business Development

Beth Cuzzone is the Chief Business Growth Officer for Goulston & Storrs in the firm’s Boston office. She has more than 25 years of legal marketing and sales experience, and is known for her first-to-market initiatives. In addition to her role at Goulston & Storrs, an AmLaw 200 firm, Beth is the co-founder of the […]

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Episode 15: Creating Engaging Online Videos

Richard Clayman’s career has spanned 30 years as a director, producer, writer, executive and actor in television, theater and film. Many of his projects have won Emmys and Golden Globes, among other awards. In 2006, he launched Los Angeles-based Cloudwalker Videoworks, a division of his film production company, Cloudwalker Films, Inc. Richard uses his years […]

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