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Law Firm Marketing Catalyst


The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.

Our Most Recent Episodes:

Episode 64: Teaching Lawyers to Think Like Business Owners

What you’ll learn in this episode: Steps for every attorney to think like a business owner. The three key pillars necessary for developing a prosperous practice. Trends in legal marketing and business development. As president and chief strategist of KLA Marketing Associates based in New Jersey, Kimberly Rice provides strategic marketing advisory services to forward-thinking […]

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Episode 63: Data-Driven Marketing Strategies to Gain a Competitive Advantage

What you’ll learn in this episode: Why marketing technology is useful for small and large firms alike. How software can help firms exchange information between attorneys and practices more effectively, identify new opportunities and better manage relationships. What’s changed in data-driven marketing in the past decade and how it’s helping target the right people with […]

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Episode 62: Attracting New Clients Through Word-of-Mouth Marketing

What you’ll learn in this episode: How data can guide and improve your marketing content and engagement. The two ways law firms can grow, according to Bill. Why the key to successful content marketing, especially for smaller law firms, is to hire an experienced outside expert rather than trying to do it internally. Bill’s definition […]

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Episode 61: Recalibrating Your Law Firm to Run Like a Business

Jennifer Johnson Scalzi is the Founder and CEO of Calibrate Legal and its subsidiary, J. Johnson Executive Search (JJES). She has spent the last 17 years inside – and as a consultant to – law firms. As Calibrate Legal’s CEO, Jennifer leverages her industry insight to develop sophisticated talent, leadership and operations to position law […]

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Episode 60: Avoiding RFP Mistakes to Win More Business

Matthew Prinn has nearly 20 years of experience working at small, mid-size and large law firms in the areas of business development, marketing, project management, pricing and legal operations. As Principal of RFP Advisory Group, he partners with law firms that are looking to win more RFPs, as well as with corporate counsel and C-suite […]

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Episode 59: Client-Facing Business Development Benefits for Clients & Lawyers

As Managing Director of Orrick’s global corporate development efforts for technology companies, Neel Lilani drives new client opportunities through coordinated strategies. He frequently consults with technology companies on financing, business strategy and manages Orrick’s venture capital relationships. Neel has served in senior strategy roles at some of the world’s leading law firms and Fortune 500 […]

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Episode 58: Obtaining ROI on Law Firm Events by Going Green

Deborah Kattler Kupetz is an authority on “green” event planning, a career that sprung out of her combined passions for social action, environmentalism and community building. Her entrepreneurial spirit led her to found dkkevents, which has produced hundreds of eco-friendly events for law firms and other corporate clients, helping them create successful events from both […]

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Episode 57: Establishing Trust and Rapport with Internal and External Clients

As the Business Development Manager for Warner Norcross + Judd’s western Michigan locations, Erika LaCerda facilitates client and prospect relationships throughout the firm’s various practice groups. Through meaningful interactions, Erika uncovers opportunities to connect clients with experienced professionals and vast resources. By understanding their core business philosophies, she provides the framework for creating a strategy […]

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