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Law Firm Marketing Catalyst


The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.

Our Most Recent Episodes:

Episode 70: Morphing From Business Development to Sales Pro

What you’ll learn in this episode: The best way for legal marketers and business development professionals to develop frontline sales skills. How the sales process is different from a business development initiative. How small firms can make use of data and metrics in their marketing and business development. Why specializing within a particular industry creates […]

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Episode 69: Leveraging LinkedIn as a Powerful Business Development Tool

What you’ll learn in this episode: The power and networking potential of LinkedIn. Why senior lawyers are often reluctant to properly use LinkedIn. The first five action steps lawyers should start with to revitalize their LinkedIn profile. How law firm marketers and business development professionals can persuade lawyers to use LinkedIn. About Brynne Tillman Brynne […]

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Episode 68: Legal Procurement: Understanding What the Buyer Wants to Win RFPs

What you’ll learn in this episode: How Buying Legal Council serves its members and legal marketing professionals in the area of legal procurement through advocacy, education and networking. The three key takeaways from Buying Legal Council’s conference on data-driven decision making. Why the involvement of procurement officers in the process of obtaining legal services is […]

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Episode 67: Embracing Legal Innovation and Technology

What you’ll learn in this episode: What kinds of technology and innovation tools Gabriel exposes students to in the legal innovation program. How his students are leveraging the tech knowledge gained in their future legal practice or other career paths. Why his program has been successful and received little to no pushback from faculty or […]

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Episode 64: Teaching Lawyers to Think Like Business Owners

What you’ll learn in this episode: Steps for every attorney to think like a business owner. The three key pillars necessary for developing a prosperous practice. Trends in legal marketing and business development. As president and chief strategist of KLA Marketing Associates based in New Jersey, Kimberly Rice provides strategic marketing advisory services to forward-thinking […]

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Episode 63: Data-Driven Marketing Strategies to Gain a Competitive Advantage

What you’ll learn in this episode: Why marketing technology is useful for small and large firms alike. How software can help firms exchange information between attorneys and practices more effectively, identify new opportunities and better manage relationships. What’s changed in data-driven marketing in the past decade and how it’s helping target the right people with […]

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Episode 62: Attracting New Clients Through Word-of-Mouth Marketing

What you’ll learn in this episode: How data can guide and improve your marketing content and engagement. The two ways law firms can grow, according to Bill. Why the key to successful content marketing, especially for smaller law firms, is to hire an experienced outside expert rather than trying to do it internally. Bill’s definition […]

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