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Law Firm Marketing Catalyst


The podcast “Law Firm Marketing Catalyst” aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing.

Our Most Recent Episodes:

Episode 59: Client-Facing Business Development Benefits for Clients & Lawyers

As Managing Director of Orrick’s global corporate development efforts for technology companies, Neel Lilani drives new client opportunities through coordinated strategies. He frequently consults with technology companies on financing, business strategy and manages Orrick’s venture capital relationships. Neel has served in senior strategy roles at some of the world’s leading law firms and Fortune 500 […]

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Episode 58: Obtaining ROI on Law Firm Events by Going Green

Deborah Kattler Kupetz is an authority on “green” event planning, a career that sprung out of her combined passions for social action, environmentalism and community building. Her entrepreneurial spirit led her to found dkkevents, which has produced hundreds of eco-friendly events for law firms and other corporate clients, helping them create successful events from both […]

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Episode 57: Establishing Trust and Rapport with Internal and External Clients

As the Business Development Manager for Warner Norcross + Judd’s western Michigan locations, Erika LaCerda facilitates client and prospect relationships throughout the firm’s various practice groups. Through meaningful interactions, Erika uncovers opportunities to connect clients with experienced professionals and vast resources. By understanding their core business philosophies, she provides the framework for creating a strategy […]

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Episode 55: LMA Tech West: Leveraging Technology to Increase Your Bottom Line

The 2019 Legal Marketing Association (LMA) Tech West Regional Conference will explore methods for leveraging technology as a means to an end within law firms today. Taking place October 21–22 in San Francisco, the conference examines how technology impacts: client growth and retention, finding and pursuing new opportunities, law firm diversity and inclusion, and other […]

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Episode 52: Enabling Revenue: The Role of Client-Facing Legal Sales

Dawn Sheiker is the Director of Client Relations at Morris James LLP, with six offices in Delaware. She is known as a conceptual thinker and effective manager with a proven ability to increase profitability and market penetration. Dawn provides consultative support to attorneys to develop and execute effective business plans that ensure superior client service. […]

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Episode 51: Advancing Your Legal Marketing Career Through Mentorship

Clare Ota is the Senior Marketing and Business Development Manager at Bryan Cave Leighton Paisner, based in the San Francisco office. She partners with lawyers across offices and practice areas to develop strategic business development plans and client service initiatives. With prior roles as a marketing manager and litigation paralegal, Clare has worked in the […]

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