If you’re responsible for marketing your law firm, one of the most important components of your marketing arsenal is your website. As the first place prospective clients go to vet your qualifications, your website must:
Showcase your expertise: Case studies, testimonials, verdict or settlement success stories and blogs substantiate this.
Demonstrate your leadership and energy: Up-to-date content featuring bylined articles, firm news, speaking engagements and participation in professional, civic and industry organization events validate that you relate to today’s business climate.
Serve as the centerpiece of your online marketing and law firm social media campaigns: All social media roads lead back to your website.
Generate leads: Informative, relevant, “fresh” content, insightful commentary and success stories will translate into new business opportunities for your firm.
Revitalizing vs. Redoing Your Website
Revitalization: If your firm’s website was built in a flexible program, enhancing your current site may be the fastest and most cost-effective way to contemporize it.
Creating a new website: If your website was created in an inflexible program and looks outdated, it may be best to consider a redesign that represents your firm today.
Whether choosing to revitalize your law firm’s existing website or create a new one, Berbay Marketing & PR will keep your site fresh, dynamic, and a place where clients and prospective clients will visit time and time again.
Edwin F. Feo, Partner, Milbank, Tweed, Hadley & McCloy, LLP
The team at Berbay took the time to understand our practice and quickly and effectively increased our visibility within key markets. I often receive phone calls from competitors complimenting us on the high exposure we’re receiving – and it’s largely due to Berbay’s efforts.
Edwin F. Feo, PartnerMilbank, Tweed, Hadley & McCloy, LLP
Tod Beebe, Esq., Managing Partner, Barton, Klugman & Oetting, LLP
We have come to rely on Berbay's quick response to time-sensitive projects, as well as their ability to generate additional marketing opportunities for the firm. Berbay's persistence has made a tremendous difference in giving our attorneys the visibility they need in front of key audiences.
Tod Beebe, Esq., Managing PartnerBarton, Klugman & Oetting, LLP
Susan Fowler McNally, Partner, Real Estate Attorney, Gilchrist & Rutter
Berbay has been proactive about finding opportunities for our attorneys to get their opinions and articles into publication, as well as being very responsive to our requests. They have also been instrumental in getting our client's viewpoint into publications, which help shape opinion.
Susan Fowler McNally, Partner, Real Estate AttorneyGilchrist & Rutter
Stephen J. Donell, President, FedReceiver, Inc.
The Berbay team has effectively increased recognition of our firm in our target markets. From securing MCLE speaking opportunities, obtaining quotes in Wall Street Journal and Bloomberg, to designing our firm's marketing materials – they have been a significant asset to our firm.
Stephen J. Donell, PresidentFedReceiver, Inc.
Stephen Garcia, Partner, Garcia, Artigliere & Medby
For years, Berbay has been our go-to marketing and public relations resource and consultants. Since then, the number of leads and cases we’ve generated has significantly increased. In addition to revenue growth, they’ve contributed to raising our firm profile. They don’t shy away from a challenge.
Stephen Garcia, PartnerGarcia, Artigliere & Medby
Robert N. Sacks, Esq., Partner, Sacks, Glazier, Franklin & Lodise, LLP
In a world where consulting firms may not always live up to their promises, Berbay did exactly what they said they would do. We're very happy with their services.
Robert N. Sacks, Esq., PartnerSacks, Glazier, Franklin & Lodise, LLP
Robert J. Rose, Esq., Managing Director, Sheldon, Mak, Rose & Anderson, PC
Berbay gives us personalized attention with account executives who take the time to know our business, and look for opportunities to make us look our best.
Robert J. Rose, Esq., Managing DirectorSheldon, Mak, Rose & Anderson, PC
Berbay's team has performed at an exceptional level on behalf of our firm. They continue to bring us new opportunities and have obtained recognition in print and online for our attorneys. They have exceeded my expectations.
Mark Ivener, Esq., Managing Partner, Ivener & Fullmer, LLP
I couldn't have asked for better work. Berbay has helped increase our firm's visibility with a steady flow of articles appearing in targeted industry publications. The response has opened other doors, such as speaking opportunities that we wouldn't otherwise have had. I've been very impressed.
Mark Ivener, Esq., Managing PartnerIvener & Fullmer, LLP
Lisa Callif, Partner, Huntley, Donaldson + Callif
I would recommend Berbay, hands down. They have been so pleasant to work with, and are so good at their jobs, and have really helped us to accomplish our goals. I think any professional group would really benefit from having them on their team.