Blog/Podcast: Make 2020 Your Firm’s Best Year Yet with 3 Musts from a Business Development Expert
January 16, 2020
It’s the start of a new decade and for many of us, the urge to reflect and set resolutions is even stronger than usual. As legal marketers, we a...
The Importance of Legal Directories in Law Firm PR: Comparing Guides & Examining Effectiveness
January 13, 2020
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
Blog/Podcast: Still Not Using LinkedIn? Here Are 5 Reasons Why You’ll Change Your Mind
January 9, 2020
With busy schedules and demanding clients, it’s easy to see why many lawyers let their LinkedIn profiles fall by the wayside (or why they never ...
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your...
Blog/Podcast: 6 Trends Impacting How Legal Procurement Departments Choose Law Firms
December 26, 2019
Legal procurement departments at corporations are a fairly new trend, but they’re not just a fad: legal procurement is here to stay (and continu...
Blog/Podcast: 4 Ways Law Students Are Embracing Innovation & Technology—And Why Law Firms Should Be Paying Attention
December 19, 2019
The practice of law is changing, and law schools are changing with it. Schools are increasingly incorporating technology and innovation into their...
Take the time to understand which social media metrics actually matter to prevent yourself from falling into the trap of thinking that a lot of “lik...
Blog/Podcast: Learn What’s New in the Business of Law at ALA’s Knowledge to Leadership Conference 2020
December 12, 2019
The Golden Gate Chapter of the Association of Legal Administrators (ALA) is gearing up for the 2020 Knowledge to Leadership Conference (K2L), its ...
By: Aly Crea and Melanie Lilly-Buster
Holding a press conference can be a powerful and effective way to generate media coverage for firm news such ...
