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State of Journalism and Media
The media landscape is constantly evolving, and the pandemic sparked even more evolution. Muck Rack’s The State of Journalism and Cision’s Global ...
Cross-Marketing via Your Marketing & Public Relations Campaign
You’ve heard this before: “Our attorneys work in silos. No matter how much we encourage collaboration, it doesn’t happen.” It’s true, gettin...
How to Spend Your Marketing Dollars – 5 Metrics to Guide This Decision
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
The Rise of Legal Award Nominations: Are They Worth It?
There are currently an estimated 1,200 legal rankings and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a ...
Social media is undoubtedly an invaluable tool for many businesses – law, real estate and financial firms alike. It not only helps businesses connec...
We can all agree (hopefully) that the prominence and importance of online reviews (Google, Yelp, etc.) is only growing. Professional service firms –...
When we ask clients or prospective clients what outlets they’d like to see themselves in, national media outlets often rank at the top of the list. ...
If you’re using Facebook, Twitter, LinkedIn and Instagram for marketing purposes, it’s important to understand the recent statistics that demonstr...
The process for vetting a public relations firm and deciding if they are a fit is no easy task. It can be overwhelming with the vast amount of PR agen...
Berbay Marketing & PR

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