Legal Marketers: Overcome Lawyer Skepticism with These 5 Steps
October 18, 2018
Marketers and lawyers may come from different worlds, but there’s no reason they can’t work together successfully – all it takes is a little und...
Five Business Development Trends Pros Need to Know
October 11, 2018
Marketing and business development departments haven’t always had an easy relationship with law firm leaders. But according to a recent survey from ...
Tell Stories to Market Your Legal Services – Here’s How
October 9, 2018
Many marketing experts believe that storytelling is the foundation of a strong marketing strategy, and for good reason. As anyone who has read a book,...
Why Putting Videos on Your Law Firm Website Is Worth the Investment
October 4, 2018
In a recent survey, 80 percent of marketers agreed that when they added video to their website, it increased the amount of time visitors spent on the ...
Law Firm Marketing
Meeting with a Prospective Client? Inspire Trust in the Blink of an Eye
October 2, 2018
Studies show that it takes just milliseconds to form an initial impression about another person. Silent signals of nonverbal communication are sent an...
Defining Your Firm’s Culture: Why It’s Important & How to Do It
September 27, 2018
Every legal professional knows the importance of branding, yet few firms do it successfully. Determining your brand and internal culture is no easy ta...
Want A-List News Coverage for Your Law Firm? Strategies from a Journalism Insider
September 20, 2018
Wondering why your law firm isn’t getting the same media attention as competitors? The reality is that reporters don’t always interview lawyers wh...
Law Firm Marketing
5 Keys to Law Firm Innovation from a Lawyer Turned CMO
September 13, 2018
Law firm leaders, whether they’re managing partners or marketers, have to be in a constant state of improvement. They should always be on the lookou...
6 Habits That Turn Lawyers into Champion Managers
September 6, 2018
If you’ve always thought that lawyers have different brains, you’re right: research shows that lawyers are skeptical and independent, two traits t...
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