According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who have had a hold on law firm l...
Is My Marketing Working? How Law Firms Can Use Lead Tracking to Answer This Age-Old Question
September 1, 2022
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
What’s in a Name? Changing Your Law Firm’s Name – Should You Do It and Marketing Considerations
August 29, 2022
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many state...
Mid-Year Marketing Reset
August 24, 2022
The second half of the year seems to fly by faster than the first, and January will be here before you know it. With the end of summer approaching, it...
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
To Outsource Your Marketing/PR or Not
June 25, 2022
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
Six Ways to Position Yourself as a Thought Leader
June 23, 2022
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
