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It would make things much easier for Berbay and our clients if we could say, “You’ll see a return on your PR investment in two months.” But when...
Writer’s block: we’ve all experienced it, usually when we have a deadline looming. Although writer’s block can feel all-consuming, you don’t h...
Behavioral science is fascinating to read and learn about, and can be useful in creating impactful messaging that drives the results you desire. Witho...
Building a Successful Law Firm—Without an Office
Rent is one of the largest expenses for law firms, sometimes taking up as much as 10 percent of their gross revenue. Too, it’s not uncommon for work...
Artists, musicians, designers: these are the people we think of as creative. But numerous studies have shown that everyone has the capacity for creati...
Business Development
David Ackert, president of Ackert Inc., helps firms take action by developing and implementing business development programs. He has served as a mento...
Do you know how you stack up against PR professionals around the world? How do you as an individual or a boutique firm compare? And what exactly is it...
Cultural changes have impacted law firms significantly over the last few decades, shaping practice areas, billing systems and the business of law....
Work-Life Balance
We all have different schedules, commitments and professional goals, but there’s one thing we all have in common: the constant struggle of finding w...
Berbay Marketing & PR

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