Some think the world of email newsletters is a tired approach… that a newsletter is just an easy item to delete in your inbox. However, email campai...
How Public Relations and SEO Amplify Each Other
November 16, 2021
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations ...
The Case for Cross-Selling in Law Firms
October 21, 2021
One of the most cost effective and efficient ways to generate new business for law firms is to sell additional services to existing clients. If do...
Launch a Successful Podcast to Differentiate Your Law Firm
October 15, 2021
The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. Read the following tips for m...
Holiday Season Is Coming Up – So, Do I Send a Card or Not?
September 15, 2021
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recen...
8 Keys to Riding the Wave of Change
August 25, 2021
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
To Outsource Your Marketing/PR or Not
June 25, 2021
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
5 Steps to Executing a Successful Webinar Program
June 23, 2021
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can: Create vi...
The media landscape is constantly evolving, and the pandemic sparked even more evolution. Muck Rack’s The State of Journalism and Cision’s Global ...
