When we ask clients or prospective clients what outlets they’d like to see themselves in, national media outlets often rank at the top of the list. ...
A Breakdown of Statistics for the Most Popular Social Media Platforms: What You Should Consider for 2021
February 25, 2021
If you’re using Facebook, Twitter, LinkedIn and Instagram for marketing purposes, it’s important to understand the recent statistics that demonstr...
Hiring a PR Agency in 2021 Guide
February 3, 2021
The process for vetting a public relations firm and deciding if they are a fit is no easy task. It can be overwhelming with the vast amount of PR agen...
The business world – like everything else – has changed significantly in the last year. While we don’t know what the future holds, it’s critic...
Should Professional Service Firms Use TikTok?
January 20, 2021
TikTok is a social media platform that allows users to create short-form videos for entertainment and educational purposes, and it is especially popul...
5 Steps to Conduct a Social Media Audit
January 12, 2021
Analyzing the success of your firm’s social media should be done on a regular basis. An in-depth audit will not only tell you how it’s performing,...
Getting the Most Out of LinkedIn is Easier Than You Think: How to Amplify Your Presence to Generate New Business
December 18, 2020
Social media can be overwhelming, and some people even think it’s purposeless – and certainly not a driver of business. But that’s far from the ...
Which Social Media Platform Should You Use for Advertising?
December 14, 2020
For decades, traditional media has generated exposure for many businesses, but in a digital era, social media has taken the ad industry by storm. Here...
Turning Busy Lawyers into Recognized Thought Leaders: Legal Marketing Association National Conference
December 2, 2020
Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts? Consider turning your t...
