Should Professional Service Firms Use TikTok?
January 20, 2021
TikTok is a social media platform that allows users to create short-form videos for entertainment and educational purposes, and it is especially popul...
5 Steps to Conduct a Social Media Audit
January 12, 2021
Analyzing the success of your firm’s social media should be done on a regular basis. An in-depth audit will not only tell you how it’s performing,...
Getting the Most Out of LinkedIn is Easier Than You Think: How to Amplify Your Presence to Generate New Business
December 18, 2020
Social media can be overwhelming, and some people even think it’s purposeless – and certainly not a driver of business. But that’s far from the ...
Which Social Media Platform Should You Use for Advertising?
December 14, 2020
For decades, traditional media has generated exposure for many businesses, but in a digital era, social media has taken the ad industry by storm. Here...
Turning Busy Lawyers into Recognized Thought Leaders: Legal Marketing Association National Conference
December 2, 2020
Have an opinion on a trending topic or trends in your industry? Looking to support your firm’s business development efforts? Consider turning your t...
Launch a Successful Podcast to Differentiate Your Law Firm
November 6, 2020
The world of podcasting has erupted with 60 million listeners tuning in each week to hear about an assortment of topics. At the 2020 Legal Marketing A...
Don’t Let the Pandemic Ruin Your Company Culture
September 24, 2020
It’s been months since we’ve seen our colleagues in-person or stepped inside our offices, and many firms don’t know when they will be able to re...
Preparing for a Productive Virtual Meeting
September 21, 2020
As the world continues to adjust to an ongoing pandemic, people have been forced to take their world virtual. Zoom and Facetime meetings are now the n...
Effective Marketing Strategies in a Penny-Pinching Economy
September 14, 2020
Back in 2008 as the world entered an economic downturn, many small firms and solo practitioners hunkered down for a tight economy. Fast forward to 202...
