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business development refresh
Looking for a marketing and business development refresh? You might find inspiration from another area of the professional services world, that is, ac...
secret for success
Every legal marketer has their own best practices and approach to the job — and that’s a beautiful thing, because we can all learn from each o...
4 Ways Your Marketing Agency Can Foster Great Ideas
We tend to associate creativity with the poets, musicians and artists of the world. We think of it as something innate (e.g., a painter is creative, a...
Remarkable Brand
Whether you are buying a product or service, you are buying it from someone. And more often than not, people are looking to have a connection with...
Client relations
“Client Relations Director” isn’t an uncommon title in the field of legal marketing, but the way some law firms are using these professional...
Communicate with Attorney Clients
More often than not, legal marketers do not hold a J.D. or have a license to practice law. While you don’t need to be a lawyer to successfully marke...
Business from In-House Counsel
If you’re a law firm seeking more lucrative commercial clients, this usually requires winning over in-house counsel first — a competitive and some...
Media Relations Game
Journalists are really outnumbered. There are far fewer reporters today than there were 15 years ago. In fact, some estimate that 50 percent of newsro...
business development dos and don’ts
Generally, lawyers don’t like the idea of selling their services, and many firms are hesitant to hire sales executives (or at least put “sales” ...
Berbay Marketing & PR