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Blog/Podcast: Why Law Firm Branding Starts with the Client Experience
February 14, 2019
The importance of law firm branding has been drilled into every legal marketer and managing partner’s head, but what does successful branding really...
4 Reasons Why You Should Consider Becoming a Specialist
February 12, 2019
In 2017, I wrote about being a specialist versus a generalist and the pros and cons of marketing yourself as either. Recently, Corporate Counsel re...
Blog/Podcast: Want to Attract (and Keep) the Best Attorneys? Follow These 5 Rules
February 7, 2019
Attorneys are leaving their jobs at an alarming rate, so how do we fix this massive problem? Brooke Loesby, founder of Law Life Coach, has a few i...
Blog/Podcast: Become a Master of Metrics with These Best Practices
January 31, 2019
Legal marketers can’t just throw ideas at the wall and hope they stick. To be successful, marketing initiatives need to be implemented thoughtfu...
Blog/Podcast: 6 Things Great Law Firm Partners Do to Retain Associates
January 24, 2019
Close to half of associates leave their first firm after just three years – according to the National Association for Law Placement Foundation. Lawy...
Law Firm Marketing
How to Implement a Video Marketing Strategy — and Why You Need One
January 22, 2019
Studies show that of all the various platforms used by law firms for marketing purposes, the modality most likely to grow in popularity is video marke...
Law Firm Marketing
Blog/Podcast: How Lawyers Can Achieve Peak Performance — 4 Insights from a NYT Bestselling Author
January 17, 2019
The life of a lawyer can feel like a never-ending series of court appearances, deadlines and phone calls — and this constant pressure can easily see...
4 Ways to Attract Millennial Talent (and Keep Them)
January 15, 2019
In the legal industry, like most industries, there’s an unfortunate misconception that millennials have a lack of initiative or work ethic. But stud...
Blog/Podcast: Creating a Sales Department? 5 Things to Consider
January 10, 2019
Many law firms are realizing the benefits of having a dedicated sales function, but before they can reap those benefits, there are potential challenge...
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