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How Plaintiff Firms Can Make Names for Themselves in a Crowded Landscape
The competitive landscape for plaintiff lawyers is perhaps more challenging than any other area of law. The market seems to get more crowded every day...
Riches in Niches
Every firm needs a niche. But sometimes, it’s not about identifying your specialty—it’s about creating it. There are millions of new opportun...
Become a Rainmaker
Selling doesn’t always come naturally to lawyers, but with the help of a business development coach, anyone can learn to master it. At least tha...
What Exactly Does a Chief Client Officer Do?
Client-facing sales professionals are catching on in the legal industry, but there’s still an air of mystery around what they do and how they he...
Chambers and Partners
Chambers and Partners has been the leading legal ranking service since 1990, and with the management buy-in of CEO Mark Wyatt, there are even more...
Planning a Conference
This year’s Legal Marketing Association Annual Conference, held from April 8-10, in Atlanta, was packed with new information and fresh ideas, and th...
Four Truths About Creating Law Firm Culture Change
Change is hard—and perhaps it’s hardest at law firms, where lawyers have historically been taught the billable hour reigns as king. Unfortunately,...
Become a Better Legal Marketer
Being a legal marketer means constantly proving your value and finding creative ways to expand your firm’s reputation. It’s not an easy job and th...
4 Ways to Get on In-House Counsel’s Radar
Corporate business is the holy grail for many lawyers in private practice, but getting the attention of in-house counsel can seem as difficult as ...
Berbay Marketing & PR

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