Holiday Season Is Coming Up – So, Do I Send a Card or Not?
September 15, 2021
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recen...
8 Keys to Riding the Wave of Change
August 25, 2021
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
To Outsource Your Marketing/PR or Not
June 25, 2021
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
5 Steps to Executing a Successful Webinar Program
June 23, 2021
Webinars can be a powerful marketing and lead generation tool – if they’re done right. Without ever leaving your office, you can: Create vi...
The media landscape is constantly evolving, and the pandemic sparked even more evolution. Muck Rack’s The State of Journalism and Cision’s Global ...
You’ve heard this before: “Our attorneys work in silos. No matter how much we encourage collaboration, it doesn’t happen.” It’s true, gettin...
To be successful, law, real estate and financial service firms should be running like any other type of business, which means paying attention to more...
There are currently an estimated 1,200 legal rankings and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a ...
Social media is undoubtedly an invaluable tool for many businesses – law, real estate and financial firms alike. It not only helps businesses connec...
