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Learn What’s New in the Business of Law at ALA’s Knowledge to Leadership Conference 2020
The Golden Gate Chapter of the Association of Legal Administrators (ALA) is gearing up for the 2020 Knowledge to Leadership Conference (K2L), its ...
Preparing a Winning Strategy—4 Steps to a Successful Press Conference
By: Aly Crea and Melanie Lilly-Buster Holding a press conference can be a powerful and effective way to generate media coverage for firm news such ...
How Data Is Giving Law Firms More Business Development Opportunities Than Ever
The digital world is constantly changing and presenting new opportunities for law firms and legal marketers. Is your firm taking advantage of all the ...
5 Ways Bylined Articles Contribute to Effective PR for Lawyers
Bylined articles, wherein an attorney authors an article for a publication, can be incredibly valuable to your law firm’s PR efforts. Fortunately, t...
Redefining Public Relations: Streamlining the Scope of PR for the 21st Century
At the recent 2019 International Public Relations Association (IPRA) board meeting, a new definition of public relations was adopted after many member...
Watch Your Practice Grow with These 4 Marketing Dos and Don’ts
Many believe that if you change your mindset, everything else changes. Therefore, it stands to reason, the best way to improve your marketing strategy...
6 Truths About Your Law Firm’s Social Media
Despite social media’s continued growth and popularity as a marketing strategy in a range of industries, many law firms remain skeptical about its v...
How Data-Driven Marketing Can Help Your Firm Break Down Silos
If marketing is a numbers game, wouldn’t it be helpful to have the ability to slice and dice the numbers however you want? According to Adam ...
Why Gating Content May Not Be a Winning Strategy After All
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not fa...
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