X
Call us Email us

BLOG

How to Make Mentorship Part of Your Career
Having someone mentor you in your career is incredibly beneficial—and being that source of support can be hugely rewarding, too. Clare Ota, Seni...
Changing the Landscape of Journalism
Journalism has changed dramatically in the last decade, perhaps more than any other industry. That means that we as PR pros have to change our approac...
Three Ways to Build Better Relationships with In-House Counsel
As Senior Director of Global Legal Operations at Mylan, Kristi Gedid has managed numerous relationships with outside counsel. She joined the Law F...
Finally Got a Seat at the Table
Increasingly more, public relations is being recognized as the essential business function it is. If you’re a PR pro who’s earned a coveted seat a...
Shifting into Sales
In-house legal marketers have become commonplace in law firms, but hiring client-facing sales staff has taken longer to catch on. That may be changing...
Choosing the Right Font
Disney. Coca-Cola. Instagram. These iconic brands share one thing in common—their names are instantly recognizable by their brand’s font. Without ...
Effective Press Conference
Press conferences are a powerful media relations tool, but they need to be employed strategically. Proper planning will ensure that your message g...
Compelling Story About Your Law Firm
There are two traits that all humans share: we’re wired to look for patterns and we love stories. When we see separate pieces of information, we hav...
How to Support Nonprofits and Boost Your Business Development
When lawyers pair up with charitable causes, everyone wins: nonprofits get much-needed support and lawyers get both personal and professional bene...
Berbay Marketing & PR

Important This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.