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According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who have had a hold on law firm l...
Lead Generation
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many state...
The second half of the year seems to fly by faster than the first, and January will be here before you know it. With the end of summer approaching, it...
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
The Importance of Legal Directories
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Berbay Marketing & PR