Getting Value Out of Video: Dos and Don’ts for Law Firms
July 25, 2017
According to the National Law Review, people watch nearly 5 billion videos online every day. Videos are no longer optional—they’re an important pa...
Is Your Law Firm Overlooking These Social Media Ethics Guidelines?
July 17, 2017
Social media is a great marketing tool, but just like every other form of advertising that law firms use, it comes with certain ethical guidelines. Br...
Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
Stage Presence
July 10, 2017
While growing up, how many times did our mothers tell us to “Sit up straight” or “Don’t slouch”? Probably hundreds! And while it undoubtedly...
Legal Sales
July 7, 2017
Legal sales is an emerging field in law firms, and you couldn’t have hoped for a more experienced panel speaking about it at the recent LMA conferen...
To Get Results, Woo the Gator Brain
July 5, 2017
Going before a judge for parole? Your chances of getting what you want will increase if the judge has a full stomach, according to a study done in Isr...
Project vs. Program
June 30, 2017
Projects and programs are not the same thing. A project is something that has a beginning and an end. It’s execution-oriented and usually has a lowe...
Digital Strategy: You’re in it for the Long Run
June 27, 2017
Not everyone is an early adopter of the latest business trend, but if you’re still in the mindset of “Nobody’s going to look for my firm online...
Best-in-Breed Website Bios
June 23, 2017
You have about eight seconds and 150 characters for your prospects to decide if they are going to continue reading your attorney biography or click to...
