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Sweatpants: Comfy, But Not Exactly How You Want Prospective Clients to Meet You for the First Time
August 21, 2017
“Having prospects look at our website is like having me walk into a client meeting in sweatpants.”  This is the way a successful financial servic...
Lessons from LSSO: Persuasive Business Presentations – Forget “Best Practices”
August 18, 2017
We’ve all been in the situation when we’re tasked with creating a PowerPoint presentation and have been instructed to do it a certain way, or foll...
Using Your Brain’s Muscle Memory to Overcome “Fossil Fears” About Professional Networking
August 16, 2017
I have been to hundreds of networking meetings, and for years have smoothly made my way through countless rooms where I didn’t know a single person ...
Lessons from LSSO – Common Sense Should Be Common Practice
August 8, 2017
At this year’s Legal Sales and Service Organization (LSSO) RainDance Conference, there was no shortage of memorable takeaways. Keynote speakers dove...
You Get What You Pay For: Penny-Pinching on Your Website May Cost You in the Long Run
August 4, 2017
The cliché “You never get a second chance to make a first impression” couldn’t hold truer when it comes to your website. Your website is typica...
It’s Time for a Marketing Tune-Up!
August 1, 2017
It’s not too late to improve your marketing results for the year! With six months of the year behind us, it’s time for a marketing tune-up. Mid...
Getting Value Out of Video: Dos and Don’ts for Law Firms
July 25, 2017
According to the National Law Review, people watch nearly 5 billion videos online every day. Videos are no longer optional—they’re an important pa...
Is Your Law Firm Overlooking These Social Media Ethics Guidelines?
July 17, 2017
Social media is a great marketing tool, but just like every other form of advertising that law firms use, it comes with certain ethical guidelines. Br...
Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
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