Want Business Development Buy-In? Take a Note from the Big Four
December 6, 2018
Looking for a marketing and business development refresh? You might find inspiration from another area of the professional services world, that is, ac...
Blog/Podcast: Secrets for Success from a Journalist Turned Legal Marketer
November 29, 2018
Every legal marketer has their own best practices and approach to the job — and that’s a beautiful thing, because we can all learn from each o...
4 Ways Your Marketing Agency Can Foster Great Ideas
November 27, 2018
We tend to associate creativity with the poets, musicians and artists of the world. We think of it as something innate (e.g., a painter is creative, a...
“Developing a Remarkable Brand” from the 2018 LMA Southwest Regional Conference
November 20, 2018
Whether you are buying a product or service, you are buying it from someone. And more often than not, people are looking to have a connection with...
Blog/Podcast: Is Your Firm Ready for a Client Relations Director? Here’s What to Look For
November 15, 2018
“Client Relations Director” isn’t an uncommon title in the field of legal marketing, but the way some law firms are using these professional...
Blog/Podcast: How Law Firm Marketers Can Best Communicate with Attorney Clients
November 8, 2018
More often than not, legal marketers do not hold a J.D. or have a license to practice law. While you don’t need to be a lawyer to successfully marke...
Blog/Podcast: Want to Earn Business from In-House Counsel? Consider These 4 Rules
November 1, 2018
If you’re a law firm seeking more lucrative commercial clients, this usually requires winning over in-house counsel first — a competitive and some...
7 Strategic Ways to Step Up Your Media Relations Game
October 30, 2018
Journalists are really outnumbered. There are far fewer reporters today than there were 15 years ago. In fact, some estimate that 50 percent of newsro...
Law Firm Marketing
Blog/Podcast: What a Former Stand-Up Comic Can Teach Lawyers About Business Development
October 26, 2018
Generally, lawyers don’t like the idea of selling their services, and many firms are hesitant to hire sales executives (or at least put “sales” ...
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