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Become a Better Legal Marketer
Being a legal marketer means constantly proving your value and finding creative ways to expand your firm’s reputation. It’s not an easy job and th...
4 Ways to Get on In-House Counsel’s Radar
Corporate business is the holy grail for many lawyers in private practice, but getting the attention of in-house counsel can seem as difficult as ...
Switch to a Different Practice Area
For all the different areas of law out there, it’s rare for a lawyer to practice in more than one or two in the course of their career. It’s e...
Media’s Impact on High-Profile Litigation
High-stakes litigation plays out in the media as much as it does in the courtroom. Celebrity and high-profile trials can create a media frenzy, or if ...
Embraced Legal Operations
Although the industry still has a way to go before fully embracing legal operations, more firms and in-house legal departments are benefitting from ...
10 Ways to Adapt to Change
Charles Darwin famously said, “It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is...
Strategic Planning
The strategic planning process can be challenging, mystifying and discouraging—but if done correctly, it can propel your firm forward. Chief Mark...
7 Strategic Ways to Step Up Your Media Relations Game
At any given moment, thousands of public relations pros are competing for the attention of busy reporters. So, how do you make your pitches and press...
Three Ways to Overcome Legal Marketing Challenges
From sailing the ocean to navigating a global law firm merger, Kathleen Flynn has faced her fair share of personal and professional challenges. The ...
Berbay Marketing & PR

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