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Facebook for Lawyers: Three Tips for Your Firm
September 22, 2017
Facebook continues to grow and is on the verge of 2 billion users – and most lawyers could care less, according to an article by Kevin O’Keefe. ...
Five Tried-and-True Tips to Make Your Real Estate Twitter Profile More Engaging
September 18, 2017
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a produc...
The Client Journey: 5 Stages of Choosing and Hiring a Law Firm
September 15, 2017
No matter what legal services they need, every client goes through the same five phases to choose and hire a law firm. It’s called the “client jou...
Four Tips on How to Add Texting to Your Marketing Mix in 2017
September 11, 2017
Americans spend 87 hours a month on their smartphones, and texting is by far the most-used function.  This stat should make every marketer’s ears p...
Four Ways Real Estate Agents Can Tell Stories on Social Media
September 8, 2017
Humans love stories; it’s been scientifically proven time and time again. But what exactly makes us love them so much? One study found that when we ...
Law Firm Marketers’ Longevity: 4 Reasons It Matters to Law Firms
September 5, 2017
In the past few months, I’ve met many law firm marketing directors who have been with their firms 3, 5, 7 years and more. This underscores the signi...
The Future of the Workplace: Collaboration, Working Remotely and More
September 1, 2017
Nearly a decade ago, workplace collaboration was all the rage. CEOs and senior staff were knocking down walls to create open offices, forgoing the tra...
Service Partners: Avoid Becoming a “Sitting Duck”
August 28, 2017
“All that’s left is service partners,” was how the managing partner of a successful law firm described the continued demise of another brand nam...
To Outsource Your Marketing/PR or Not…
August 25, 2017
When we are speaking with prospective clients, we answer a lot of questions. But undoubtedly, one we hear a lot is, “Why should we hire Berbay when ...
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