Why Gating Content May Not Be a Winning Strategy After All
November 12, 2022
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not fa...
Want Media Coverage? Here’s How to Get It
November 9, 2022
Want Media Coverage? Here’s How to Get It
A recent survey revealed that journalists only respond to about 3% of media pitches they receive and fe...
Nine Marketing Resolutions for the New Year
November 1, 2022
New Year’s resolutions are the new Santa Claus: they're a nice idea, fun to contemplate, but we all know they don't really exist. By day seven of ...
According to an ABA report, nearly 65 percent of equity partners will retire over the next decade. Baby boomers, who have had a hold on law firm l...
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your...
Is My Marketing Working? How Law Firms Can Use Lead Tracking to Answer This Age-Old Question
September 1, 2022
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
What’s in a Name? Changing Your Law Firm’s Name – Should You Do It and Marketing Considerations
August 29, 2022
Ever wonder why nearly every law firm name is a series of last names grouped together with no creativity in sight? The reason is because in many state...
Mid-Year Marketing Reset
August 24, 2022
The second half of the year seems to fly by faster than the first, and January will be here before you know it. With the end of summer approaching, it...
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
