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Law Firm Branding
The importance of law firm branding has been drilled into every legal marketer and managing partner’s head, but what does successful branding really...
Why You Should Consider Becoming a Specialist
In 2017, I wrote about being a specialist versus a generalist and the pros and cons of marketing yourself as either. Recently, Corporate Counsel re...
Want to Attract (and Keep) the Best Attorneys? Follow These 5 Rules
Attorneys are leaving their jobs at an alarming rate, so how do we fix this massive problem? Brooke Loesby, founder of Law Life Coach, has a few i...
Master of Metrics
Legal marketers can’t just throw ideas at the wall and hope they stick. To be successful, marketing initiatives need to be implemented thoughtfu...
Associates Retention
Close to half of associates leave their first firm after just three years – according to the National Association for Law Placement Foundation. Lawy...
Video Marketing
Studies show that of all the various platforms used by law firms for marketing purposes, the modality most likely to grow in popularity is video marke...
How Lawyers Can Achieve Peak Performance
The life of a lawyer can feel like a never-ending series of court appearances, deadlines and phone calls — and this constant pressure can easily see...
Attracting Millennial Talent
In the legal industry, like most industries, there’s an unfortunate misconception that millennials have a lack of initiative or work ethic. But stud...
Creating a Sales Department
Many law firms are realizing the benefits of having a dedicated sales function, but before they can reap those benefits, there are potential challenge...
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