Imposter Syndrome? Fear of Being an Expert? Speaking to the Media Can Be Scary, But You Can Overcome It
October 30, 2023
Talking with members of the press can be nerve-racking and intimidating, even for the most seasoned professionals. This fear comes in different forms ...
How to Effectively Use AI, Tracking, Social Media Algorithms and Other Technology in Your Marketing
October 23, 2023
With changing social media algorithms and the proliferation of AI, it can often feel like advances in technology are endless. Keeping on top of these ...
Legal Foresight: What Law Firms Should Do to Prepare for the Future, Prevent Crises and Be Strategic
August 31, 2023
Over the past two years, we witnessed a convergence of crises: the COVID pandemic, globalization, technological advancements, climate change and major...
In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be used to raise your firm...
The Media Industry is Rapidly Evolving – Here’s What It Means for Your Public Relations Efforts
June 16, 2023
There is a sense of doom in the media industry as outlets such as CNN, BuzzFeed, Gannett and VICE announce layoffs, bankruptcy, or completely shutter ...
A Sea of Nominations: How to Decide Which Awards Are Reputable in This New Era of Award Saturation
May 31, 2023
With new professional services awards and nominations popping up all the time, it’s increasingly difficult to know what’s worthwhile and what’s ...
LinkedIn has announced several new platform updates for 2023, which could aid in your social media marketing, recruiting and more. We’ve outlined th...
How to Create an Email Newsletter People Actually Read
February 1, 2023
We are firm believers in the power of email newsletters. The benefits are innumerable – it keeps you top of mind among your network, positions you a...
Why Gating Content May Not Be a Winning Strategy After All
November 12, 2022
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not fa...
