Nominations & Rankings for Law Firms in Washington D.C.

Berbay Marketing & PR has an impressive history of securing awards for attorneys and law firms. With nearly three decades of experience in public relations, we excel in ensuring your firm is noticed and included in the rankings that are vital to your success.

Why Law Firms Should Aim for Awards and Rankings

Securing a spot on prestigious lists like Chambers and Partners, National Law Journal Trailblazers, , Best Law Firms, Washington Super Lawyers and more offers numerous benefits, including:

• Enhancing Credibility: Awards provide third-party validation of your firm’s skills and expertise.
• Leveling the Playing Field: Being listed alongside larger firms highlights your comparable experience and capabilities. Discover how we helped a boutique firm achieve a ranking in Chambers and Partners.
• Leveraging Your Achievements: Promote your awards on your website, social media, marketing materials and email signatures to extend their impact.
• Increasing Visibility and Competitive Edge: Rankings attract media attention, enhancing your reputation and opening new business opportunities. Learn more about our efforts to secure a prestigious national ranking.
• Establishing Trust: Displaying your awards on your website acts as a badge of credibility, boosting trust with potential clients even before they contact you.

How Berbay Identifies and Selects Nomination Opportunities

Our team not only understands how to get you ranked but also knows which awards are worth your time. Since 1995, we have maintained a comprehensive “list of lists” tracking hundreds of rankings, including criteria, deadlines and past winners. We use this resource to determine which nominations you should pursue.

With countless ranking opportunities and new ones emerging annually, deciding where to invest your time and resources can be challenging. Additionally, the presence of spammy or pay-to-play nominations complicates the process. Our decades of experience help us identify which lists are valuable.

Our Strategy for Securing Rankings

We collaborate with your firm to:

• Target Rankings: Identify appropriate rankings at local, regional and national levels, including legal industry nominations, practice-specific awards (e.g., real estate, intellectual property, insurance), and those recognizing community involvement and philanthropy (e.g., Best Places to Work, Champion of Mentorship, Leader in Diversity, Equity & Inclusion).
• Research and Plan: Investigate submission dates and decision-making criteria.
• Clarify Processes: Explain complex nomination and voting processes (e.g., Super Lawyers, Best Lawyers, Best Law Firms) and ensure you meet deadlines.
• Crafting Nominations: Conducting interviews and drafting compelling nominations highlighting your firm’s expertise and successes.
• Engaging Decision-Makers: Familiarizing key decision-makers with your firm before the nomination period to ensure they know your accomplishments.
• Following Up: Tracking submissions and gathering feedback.

Maximizing Your Ranking

Once you secure a ranking, we help you make the most of it by:

• Announcing Your Achievement: Publicizing via press releases, email newsletters and on your website and social media.
• Updating Biographies: Incorporating the ranking into your firm’s biographies.
• Enhancing Marketing Material: Including the award in your marketing material, such as your email signature, for prospects, etc.
• Boosting Thought Leadership: Using the award to secure media interviews, article placements and speaking engagements.

Ready to Elevate Your Law Firm’s Profile?

Partner with a Washington DC PR agency known for obtaining prestigious awards for law firms. For more information on our nomination and ranking services, contact us at info@berbay.com or (310) 405-7343. Visit our Public Relations for Law Firms page for a complete overview of our PR services.