Public Relations for Real Estate Firms

Real Estate Firm Public Relations Agency

Public relations for real estate firms is one of the most important facets of a strong marketing campaign. As your prospects seek the right real estate professional or firm to work with, they will always choose someone they deem to be credible and reputable. Implementing a cohesive and consistent public relations strategy can be exactly what your real estate firm needs to build your reputation and rise above your competitors.

With decades of experience creating engaging content for real estate brokerages, real estate developers, investors and others in the commercial and residential real estate industry, Berbay’s PR professionals will be your advocate and “package” you – your knowledge, expertise and accomplishments – in a way that intrigues the press, conference chairs and other decision-makers in your industry. While you’re busy closing deals, we’re working tenaciously to get you noticed.

Strategic Real Estate PR That Makes an Impact

Berbay has spearheaded public relations campaigns for real estate firms for nearly 30 years, so we know how to obtain results that make a difference for you by:

• Increasing your visibility so that prospective clients and referral sources become familiar with your experience and expertise.
• Reinforcing your credibility so that you are seen as the experts in your service area.
• Creating top-of-mind awareness among prospective clients and referral sources so that they think of you first.
• Generating new leads and referrals from qualified prospects.

Watch testimonials from our satisfied clients here.

Public Relations for Real Estate Firms Begins with Messaging

The first step in results-driven public relations for real estate firms is messaging. It’s important to nail down your objectives by asking questions like: What are you trying to accomplish? What pillars of messaging are you trying to communicate? Who is your target audience and how is it segmented?

Our public relations experts at Berbay work closely with you to identify your goals, analyze competitors and trends, and determine your competitive advantages. From there, we create a comprehensive plan and put it into action.

Expert PR For Your Real Estate Firm

We work with real estate firms to:

• Position you as an expert spokesperson – Inserting you into the news stream as an expert spokesperson will not only increase your visibility as a knowledgeable go-to resource, but will cultivate relationships with journalists seeking ideas and commentary on news, trends and forecasts related to the real estate industry.
• Make your news the news – Through the use of expertly-crafted press releases, media pitches and alerts, we generate attention for newsworthy events, including individual and firm-wide achievements, new hires, new service offerings and more.
• Place expert articles authored by you – Bylined articles reinforce your authoritative positioning and garner visibility among readers in your target audience.
• Generate speaking opportunities – Allowing your prospects and referral sources to see you in action first-hand is a great way of developing business. We identify speaking and/or panel opportunities for you to showcase your expertise.
• Get you noticed on nominations and rankings – We identify awards and rankings in your area of expertise and develop compelling nominations for your inclusion.

Maximizing PR Reach to Create Visibility for Real Estate Clients

While it’s great to be featured in the media or give a presentation to your target audience, the real power comes from maximizing the reach and impact of that content. We amplify the effect of this third-party validation by publicizing, repurposing and leveraging the news to other channels, e.g., by posting it on your website, distributing via social media and e-newsletters, incorporating it into your marketing materials and more. We also look at how we can take one topic and leverage it multiple ways, such as taking a blog and turning it into an article and/or media pitch, creating a webinar on the topic and drafting a series of social media posts.

By repackaging public relations content, we can get your expertise in front of additional prospective clients and referral sources, while extending the shelf life of your news.

Particular Knowledge in Real Estate Public Relations

Just as you always have your clients’ best interests in mind, we are here to advocate and ensure you’re getting in front of your target markets. We are experienced working with real estate firms and individuals across the industry from commercial to residential to investment and development firms. We know what it takes to fuel the growth of your real estate firm.

Creating Visibility. Reinforcing Credibility. Fueling Growth.

Berbay Marketing & PR has the know-how and tenacity to grow your real estate firm through public relations. For a complimentary consultation to discuss how we can achieve your business goals, please contact us today at (310) 405-7343 or email megan@berbay.com.

Frequently Asked Questions

How can a public relations campaign help my real estate professionals?

A public relations campaign can help your real estate firm by increasing your visibility and reinforcing your credibility so that when there is a need for a real estate professional, you and your firm are first to come to mind. For 30 years, we’ve implemented results-driven marketing and public relations solutions for our clients so that they can concentrate on what they do best – run their firms and businesses.

How do you effectively measure success for a real estate PR campaign? 

The overall goal of a public relations campaign is to generate more qualified leads – opportunities to be in front of someone, understand their needs and demonstrate how your services will meet those needs. However, it’s notoriously hard to draw a direct line between specific activities and a phone call from a prospective client. In terms of the public relations aspect, our goal is to increase your visibility and reinforce your credibility. One way to internally measure our progress is by the number of marketing tools we create for you, such as media quotes, list rankings, published articles, etc. These bring value not only in terms of increased visibility and credibility but also create the opportunity to magnify that visibility/credibility through other distribution vehicles, such as your website, reprints, e-blasts, social media, etc.

Why should I hire Berbay Marketing & PR to run my real estate professionals’ PR campaigns?

By hiring Berbay Marketing & PR, you can expect that we will reignite your marketing and over time, move your marketing and business objectives forward. Many hire us for our bench strength, experience, media connections, creativity, efficiency and resources. You can also expect we will bring our 25+ years of marketing experience and success to bear on our focus on creating the visibility and credibility that fuel revenue growth.