Public relations for real estate firms is one of the most important facets of a strong marketing campaign. As your prospects seek the right real estate professional or firm to work with, they will always choose someone they deem to be credible and reputable. Implementing a cohesive and consistent public relations strategy can be exactly what your real estate firm needs to build your reputation and rise above your competitors.
With decades of experience creating engaging content for real estate brokerages, real estate developers, investors and others in the commercial and residential real estate industry, Berbay’s PR professionals will be your advocate and “package” you – your knowledge, expertise and accomplishments – in a way that intrigues the press, conference chairs and other decision-makers in your industry. While you’re busy closing deals, we’re working tenaciously to get you noticed.
Berbay has spearheaded public relations campaigns for real estate firms for nearly 30 years, so we know how to obtain results that make a difference for you by:
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The first step in results-driven public relations for real estate firms is messaging. It’s important to nail down your objectives by asking questions like: What are you trying to accomplish? What pillars of messaging are you trying to communicate? Who is your target audience and how is it segmented?
Our public relations experts at Berbay work closely with you to identify your goals, analyze competitors and trends, and determine your competitive advantages. From there, we create a comprehensive plan and put it into action.
We work with real estate firms to:
While it’s great to be featured in the media or give a presentation to your target audience, the real power comes from maximizing the reach and impact of that content. We amplify the effect of this third-party validation by publicizing, repurposing and leveraging the news to other channels, e.g., by posting it on your website, distributing via social media and e-newsletters, incorporating it into your marketing materials and more. We also look at how we can take one topic and leverage it multiple ways, such as taking a blog and turning it into an article and/or media pitch, creating a webinar on the topic and drafting a series of social media posts.
By repackaging public relations content, we can get your expertise in front of additional prospective clients and referral sources, while extending the shelf life of your news.
Just as you always have your clients’ best interests in mind, we are here to advocate and ensure you’re getting in front of your target markets. We are experienced working with real estate firms and individuals across the industry from commercial to residential to investment and development firms. We know what it takes to fuel the growth of your real estate firm.
Berbay Marketing & PR has the know-how and tenacity to grow your real estate firm through public relations. For a complimentary consultation to discuss how we can achieve your business goals, please contact us today at (310) 405-7343 or email firstname.lastname@example.org.
A public relations campaign can help your real estate firm by increasing your visibility and reinforcing your credibility so that when there is a need for a real estate professional, you and your firm are first to come to mind. For 30 years, we’ve implemented results-driven marketing and public relations solutions for our clients so that they can concentrate on what they do best – run their firms and businesses.
The overall goal of a public relations campaign is to generate more qualified leads – opportunities to be in front of someone, understand their needs and demonstrate how your services will meet those needs. However, it’s notoriously hard to draw a direct line between specific activities and a phone call from a prospective client. In terms of the public relations aspect, our goal is to increase your visibility and reinforce your credibility. One way to internally measure our progress is by the number of marketing tools we create for you, such as media quotes, list rankings, published articles, etc. These bring value not only in terms of increased visibility and credibility but also create the opportunity to magnify that visibility/credibility through other distribution vehicles, such as your website, reprints, e-blasts, social media, etc.
By hiring Berbay Marketing & PR, you can expect that we will reignite your marketing and over time, move your marketing and business objectives forward. Many hire us for our bench strength, experience, media connections, creativity, efficiency and resources. You can also expect we will bring our 25+ years of marketing experience and success to bear on our focus on creating the visibility and credibility that fuel revenue growth.
“We’ve retained and hired numerous PR firms in the past and based on the experience we’ve had with Berbay, we think they are at the top of the list and the best PR firm we’ve worked with in our careers.” - Steve Huntley© 2023 Berbay Marketing & PR, All Rights Reserved