Public relations for real estate firms is one of the most important facets of a strong marketing campaign. As your prospects seek the right real estate professional or firm to work with, they will always choose someone they deem to be credible and reputable. Implementing a cohesive and consistent public relations strategy can be exactly what your real estate firm needs to build your reputation and rise above your competitors.
With decades of experience creating engaging content for real estate brokerages, real estate developers, investors and others in the commercial and residential real estate industry, Berbay’s PR professionals will be your advocate and “package” you – your knowledge, expertise and accomplishments – in a way that intrigues the press, conference chairs and other decision-makers in your industry. While you’re busy closing deals, we’re working tenaciously to get you noticed.
Berbay has spearheaded public relations campaigns for real estate firms for over 25 years, so we know how to obtain results that make a difference for you by:
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The first step in results-driven public relations for real estate firms is messaging. It’s important to nail down your objectives by asking questions like: What are you trying to accomplish? What pillars of messaging are you trying to communicate? Who is your target audience and how is it segmented?
Our public relations experts at Berbay work closely with you to identify your goals, analyze competitors and trends, and determine your competitive advantages. From there, we create a comprehensive plan and put it into action.
We work with real estate firms to:
While it’s great to be featured in the media or give a presentation to your target audience, the real power comes from maximizing the reach and impact of that content. We amplify the effect of this third-party validation by publicizing, repurposing and leveraging the news to other channels, e.g., by posting it on your website, distributing via social media and e-newsletters, incorporating it into your marketing materials and more. We also look at how we can take one topic and leverage it multiple ways, such as taking a blog and turning it into an article and/or media pitch, creating a webinar on the topic and drafting a series of social media posts.
By repackaging public relations content, we can get your expertise in front of additional prospective clients and referral sources, while extending the shelf life of your news.
Just as you always have your clients’ best interests in mind, we are here to advocate and ensure you’re getting in front of your target markets. We are experienced working with real estate firms and individuals across the industry from commercial to residential to investment and development firms. We know what it takes to fuel the growth of your real estate firm.
Berbay has the know-how and tenacity to grow your real estate firm through public relations. For a complimentary consultation to discuss how we can achieve your business goals, please contact us today at (310) 405-7343 or email firstname.lastname@example.org.