Real Estate Search Engine Optimization (SEO) Website Services
Search engine optimization (SEO) is a combination of tactics designed to obtain a high-ranking placement in search results. Berbay Marketing & PR’s team is well-versed in developing and implementing SEO techniques to increase both website visibility and traffic to your real estate firm’s site.
Search Engine Marketing (SEM) Services
Whereas SEO is an organic way to drive traffic to your website, search engine marketing (SEM) is a way to buy visits to your site. These paid campaigns are referred to as PPC (pay-per-click) and Berbay Marketing and PR has the expertise and track record of designing cost-effective, successful PPC campaigns on the top search engines.
Benefits of SEO and SEM
Increased visibility of your website.
Increased number of visitors to your site.
Provides a competitive advantage and opportunity to differentiate you and your firm from the competition.
Generates leads of targeted, prospective clients looking for your services.
Tom Mullaney, Managing Director, Huntley, Mullaney, Spargo & Sullivan, LLC
For nearly a decade, Berbay has promoted our name and increased our visibility – obtaining a multitude of media placements, securing speaking opportunities, designing creative newsletter campaigns and more. I highly recommend them to any professional services firm.
Thomas P. Mullaney, Founding Partner, Huntley, Mullaney, Spargo & Sullivan, LLC
I have worked with many public relations firms over the years. Berbay is the first to combine big agency competence with utter dedication to and focus on smaller clients like HMS. They execute our wishes accurately with minimal supervision on our part. They just make it happen.
The Berbay team has effectively increased recognition of our firm in our target markets. From securing MCLE speaking opportunities, obtaining quotes in Wall Street Journal and Bloomberg, to designing our firm's marketing materials – they have been a significant asset to our firm.
Larry Rubenstein, President, LRA Property Management
Berbay has been our marketing department for several years now. They have increased our visibility, enhanced our marketing material and website, and have helped us improve operational efficiencies that impact client satisfaction. They have made a significant difference in our business.
Larry Rubenstein, PresidentLRA Property Management
Daniel Oschin, Former Executive Vice President/Director, Real Estate Services, AFA Financial Group
The opportunities you've brought us, like the articles in Real Estate So Cal and California Real Estate Journal, are terrific, as are the opportunities to speak at industry conferences. Both have given us great exposure and are very useful as marketing tools. We very much appreciate your hard work.
Daniel Oschin, Former Executive Vice President/Director, Real Estate ServicesAFA Financial Group
Dani Evanson, Past President, Commercial Real Estate Women
Berbay has been invaluable to CREW, not just as a public relations firm, but also in the areas of marketing strategy and communications. They have helped us increase awareness of CREW in the real estate community. They consistently follow through and are a pleasure to work with.
Dani Evanson, Past PresidentCommercial Real Estate Women
"For nearly a decade, Berbay has promoted our name and increased our visibility – obtaining a multitude of media placements, securing speaking opportunities, designing creative newsletter campaigns and more. Without their strategic thinking and guidance, we would have achieved a fraction of this. I highly recommend them to any professional services firm."
TOM MULLANEY, MANAGING DIRECTOR, HUNTLEY, MULLANEY, SPARGO & SULLIVAN, INC.
“We’ve retained and hired numerous PR firms in the past and based on the experience we’ve had with Berbay, we think they are at the top of the list and the best PR firm we’ve worked with in our careers.” - Steve Huntley