Washington, D.C. Law Firm Public Relations

Would you like to increase your revenue, enhance your visibility and earn more credibility? Berbay Marketing & PR’s experienced marketing and PR professionals are a trusted resource for law, real estate and financial firms throughout Washington, D.C., including surrounding areas like Alexandria and Arlington, Virginia.

To achieve client growth and to stand out amongst a sea of competitors, you need a strategic and consistent marketing and public relations plan for your firm. Berbay Marketing & PR has been the driving force behind many firms’ success. We either serve as the outside marketing department leading all your marketing and PR initiatives, or we support your in-house marketing team.

There is no learning curve when you work with Berbay Marketing & PR in promoting your firm in Washington, D.C. – our nearly three decades of experience allows us to hit the ground running when positioning your professionals as experts in the legal, real estate and financial space.

Growing Your Washington, D.C. Firm Through the Power of PR

Having a strategic public relations plan for professional services firms can have a significant impact on business growth. The goal is to showcase your success and expertise to prospective clients and referral sources, and a well-crafted and consistent PR campaign can build that much-desired credibility.

Why Do You Need PR?

We know how to obtain PR results that make a difference. Here are some of the reasons to consider a PR campaign:

• Increase your visibility so that prospective clients and referral sources become familiar with your experience and expertise.
• Reinforce your credibility so that you are seen as the experts in your service area.
• Create top-of-mind awareness among prospective clients and referral sources so that they think of you first.
• Generate new leads from qualified prospects and referral sources.

Berbay Marketing & PR seeks and delivers media opportunities on your behalf in local news outlets, including Washington Post, Washington Business Journal, Washington City Paper, NBC4 and FOX5.

Obtaining Inclusion on National and Local Washington, D.C. Awards & Rankings

Berbay Marketing & PR has a proven track record in obtaining coveted rankings for professionals at law, real estate and financial firms. We’ve been successful in getting our clients on lists such as Chambers & Partners, National Law Journal D.C. Litigation Department of the Year, Real Estate Forum Women of Influence, Washington Business Journal 40 Under 40 and more. Inclusion on these lists can:

• Strengthen your reputation through third-party credibility.
• Level the playing field thus enabling you to better compete with larger or more prominent firms.
• Boost your profile and give you a competitive edge.

We’ll work with you and/or your firm to:

• Determine which rankings to target.
• Draft compelling nominations that showcase your successes.
• Familiarize decision-makers with your expertise before the nomination period so that they are already aware of you and your accomplishments by the time they receive your submission.

If we obtain a ranking on your behalf, we fully leverage it. This includes:

• Publicize it via your website, social media, an email blast, etc.
• Incorporate it in your marketing material, such as your biography, email signature, etc.
• Leverage it to obtain other rankings.

Securing Speaking Engagements for Washington, D.C. Firms

Berbay Marketing & PR can secure speaking opportunities to get you in front of your prospects and allow them to see you in action, first-hand. We have secured speaking opportunities in trade and industry groups, professional associations, business conferences and more.

Speaking to target audiences enables you to:

• Showcase your expertise.
• Increase your credibility in your marketplace.
• Boost your name recognition.
• Assist in generating new business.
• Enhance your marketing reach.

Partner with a Trusted Washington, D.C. Marketing and PR Firm

Berbay Marketing & Public Relations has nearly three decades of experience providing law, real estate and financial firms with marketing and public relations services that propel your business forward. Our professionals have demonstrated success securing media placements, achieving nominations and rankings, revitalizing websites and social media, obtaining speaking engagements and more.

Looking to enhance and broadcast your firm’s accomplishments with Washington, D.C.’s proven marketing and PR team? Contact Berbay at 310-405-7343 or info@berbay.com.