Whether you’re in law, finance or real estate, one of the most important components of your marketing arsenal is your website. As the first place prospective clients go to vet your qualifications, your website must:
Showcase your expertise: Case studies, testimonials, verdict or settlement success stories and blogs substantiate this.
Demonstrate your leadership and energy: Up-to-date content featuring bylined articles, firm news, speaking engagements and participation in professional, civic and industry organization events validate that you relate to today’s business climate.
Serve as the centerpiece of your online marketing and social media campaigns: All social media roads lead back to your website.
Generate leads: Informative, relevant, “fresh” content, insightful commentary, and success stories will translate into new business opportunities for your firm.
Revitalizing vs. Redoing Your Website
Revitalization: If your firm’s website was built in a flexible program, enhancing your current site may be the fastest and most cost-effective way to contemporize it.
Creating a new website: If your website was created in an inflexible program and looks outdated, it may be best to consider a re-design that represents your firm today.
Whether choosing to revitalize your existing website or create a new one, Berbay Marketing & PR will keep your site fresh, dynamic, and a place where clients and prospective clients will visit time and time again.
Edwin F. Feo, Partner, Milbank, Tweed, Hadley & McCloy, LLP
The team at Berbay took the time to understand our practice and quickly and effectively increased our visibility within key markets. I often receive phone calls from competitors complimenting us on the high exposure we’re receiving – and it’s largely due to Berbay’s efforts.
Edwin F. Feo, PartnerMilbank, Tweed, Hadley & McCloy, LLP
Tom Schulte, CPA, Former Managing Partner, RBZ Accountants & Business Consultants
I've been most impressed with Berbay's ability to take very complicated, raw ideas and turn them into understandable finished products. Berbay continually seeks ways to get RBZ into the public eye.
Tom Schulte, CPA, Former Managing PartnerRBZ Accountants & Business Consultants
Tom Mullaney, Managing Director, Huntley, Mullaney, Spargo & Sullivan, LLC
For nearly a decade, Berbay has promoted our name and increased our visibility – obtaining a multitude of media placements, securing speaking opportunities, designing creative newsletter campaigns and more. I highly recommend them to any professional services firm.
Tom Mullaney, Managing DirectorHuntley, Mullaney, Spargo & Sullivan, LLC
Tod Beebe, Esq., Managing Partner, Barton, Klugman & Oetting, LLP
We have come to rely on Berbay's quick response to time-sensitive projects, as well as their ability to generate additional marketing opportunities for the firm. Berbay's persistence has made a tremendous difference in giving our attorneys the visibility they need in front of key audiences.
Tod Beebe, Esq., Managing PartnerBarton, Klugman & Oetting, LLP
Thomas P. Mullaney, Founding Partner, Huntley, Mullaney, Spargo & Sullivan, LLC
I have worked with many public relations firms over the years. Berbay is the first to combine big agency competence with utter dedication to and focus on smaller clients like HMS. They execute our wishes accurately with minimal supervision on our part. They just make it happen.
Thomas P. Mullaney, Founding PartnerHuntley, Mullaney, Spargo & Sullivan, LLC
Susan Fowler McNally, Partner, Real Estate Attorney, Gilchrist & Rutter
Berbay has been proactive about finding opportunities for our attorneys to get their opinions and articles into publication, as well as being very responsive to our requests. They have also been instrumental in getting our client's viewpoint into publications, which help shape opinion.
Susan Fowler McNally, Partner, Real Estate AttorneyGilchrist & Rutter
Stephen J. Donell, President, FedReceiver, Inc.
The Berbay team has effectively increased recognition of our firm in our target markets. From securing MCLE speaking opportunities, obtaining quotes in Wall Street Journal and Bloomberg, to designing our firm's marketing materials – they have been a significant asset to our firm.
Stephen J. Donell, PresidentFedReceiver, Inc.
Stephen Garcia, Partner, Garcia, Artigliere & Medby
For years, Berbay has been our go-to marketing and public relations resource and consultants. Since then, the number of leads and cases we’ve generated has significantly increased. In addition to revenue growth, they’ve contributed to raising our firm profile. They don’t shy away from a challenge.
Stephen Garcia, PartnerGarcia, Artigliere & Medby
Robert N. Sacks, Esq., Partner, Sacks, Glazier, Franklin & Lodise, LLP
In a world where consulting firms may not always live up to their promises, Berbay did exactly what they said they would do. We're very happy with their services.
Robert N. Sacks, Esq., PartnerSacks, Glazier, Franklin & Lodise, LLP
Robert J. Rose, Esq., Managing Director, Sheldon, Mak, Rose & Anderson, PC
Berbay gives us personalized attention with account executives who take the time to know our business, and look for opportunities to make us look our best.
Robert J. Rose, Esq., Managing DirectorSheldon, Mak, Rose & Anderson, PC