San Jose

San Jose Marketing Resources

ebay sign outside offices San Jose CA

San Jose is the booming capital of Silicon Valley and one of the country’s largest cities. It is known for its beautiful parks, such as Alum Rock Park, Kelley Park and Emma Prusch Farm Park. However, it is mostly known for being a hub for technology and innovation. Nicknamed the “Capital of Silicon Valley,” the city is one of the world’s greatest high tech centers. San Jose is also one of the country’s top cities when it comes to growth. Silicon Valley is home to nearly 25 Fortune 500 companies, such as Cisco Systems and eBay, both of which have their headquarters in San Jose. Another major company in the city is IBM, which has o the country’s leader in patent filings, which helps create start-up businesses and increase economic grow

With proper marketing, San Jose and Silicon Valley could be a very lucrative market for professional services firms including law firms, financial and real estate services, A/E/C and B2B enterprises. Berbay Marketing & PR can increase your visibility in the San Jose market.

Companies have been drawn to San Jose by the area’s unique culture of innovation and entrepreneurship. The area is well known for its development of the silicon chip, which revolutionized electronics and gave the region its name.

Founded in 1777 as El Pueblo de San Jose de Guadalupe, San Jose was California’s first civilian settlement. Along with being the site of the first state capital, it was also where the California State University system was founded in 1862 when San Jose State University was established as the California State Normal School. With nearly one million residents as of 2013, according to the U.S. Census Bureau, San Jose is the largest city in Northern California and the 10th largest city in the United States. The city grew by nearly 46,000 residents since 2010.

As the Capital of Silicon Valley, San José,

  • Attracts thousands of new or relocating companies every year.
  • Sponsors the largest business incubator program in the nation, and its Green Vision initiative has created an ideal environment for emerging technologies to thrive.

Silicon Valley is not only known for high tech, but for the venture capital industry that made it possible. About 40% of all venture capital investment in the country goes to businesses in Silicon Valley, totaling $8.5 billion in 2010, which allows local entrepreneurs easy access to investors who can help fund innovative ideas and more economic growth.

Of the country’s largest 50 cities, San Jose ranks behind Houston in increase of economic growth from 2012 to 2014, according to the federal Department of Commerce. Houston’s economic growth was 5.2% over those two years and San Jose’s growth was 4.4%. While 173 metro areas had growth above the 1.7% average, 86 cities, or 23% of all U.S. metro areas, saw economic output decline in real terms.

Census statistics show San Jose is a wealthy city.

  • There were 71,553 businesses in the city as of 2007 employing 458,131 people, with some of the top employers being Hitachi, Kaiser Permanente, the U.S. Postal Service and Cadence Design Systems (San Jose Comprehensive Annual Financial Report).
  • The most common income range is $100,000 to $149,999, with 18.2% of the population. Those making $100,000 or more make up 40.8% of the population.
  • The percentage of San Jose residents with college degrees is about 20% higher than the state average (37.4% vs. 30.7%). The city also has a higher rate of those with graduate or professional degrees (14.1%) compared to the state average (11.2%).
  • Just over half of all owner occupied housing is valued at $500,000 to $999,999 and the median home value is $560,400. The home ownership rate (58%) is slightly above the state average.

Berbay Marketing & PR provides public relations, marketing material, online marketing, advertising, speaking engagements, nominations and rankings, and website development for our clients. To reach those in the San Jose market, your message must cut through the clutter of today’s modern media environment with a clear, concise compelling message that comes from many media outlets. Berbay Marketing & PR can help your firm with that message, honing those communication points and help you reach the potential clients you seek so your firm can grow and thrive in the future.

If you’re interested in marketing your professional services in San Jose, contact us at (310) 914-4200 or write to us at info@berbay.com today.

San Jose Resources

San Jose Chamber of Commerce

San Jose SAP Center

San Jose City Hall

San Jose State University

San Jose Comprehensive Annual Financial Report

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 • info@berbay.com


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