Principal Megan Braverman joined the Esquire University podcast to discuss how law firms can raise their visibility and credibility via a variety of marketing and public relations tactics. Megan shared strategies for obtaining media coverage, awards and rankings, speaking engagements and more. She also explained how to leverage successes to stay top of mind among clients and prospects.
“Verdicts and settlements don’t happen every month, so it’s important to identify ways to insert your name into the news stream,” Megan told host Eric Bersano. “Being interviewed by the media or authoring articles on trends and industry forecasts are effective tactics to position yourself as a thought leader.”
Esquire University is dedicated to those who support the legal industry, and examines issues that directly affect the business of law including marketing, intake, CRMs and more.
Listen to Megan’s podcast episode here.