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Podcast: Making the Culture Shift to Firm-Wide Business Development

Author: Berbay Marketing & PR | April 24, 2019

Episode 39

David H. Freeman, J.D., is an award-winning law firm adviser and multiple best-selling author who helps firms build strong business development cultures. He is the CEO of David Freeman Consulting Group and founder of Law Firm CultureShift® and delivers high-impact training and coaching in cross-selling, business development, leadership, client service, lateral integration, retreat design, and facilitation and culture assessments. For three consecutive years, David was voted the “Best Business Development Coach and Consultant” by National Law Journal surveys and has worked with thousands of lawyers at hundreds of law firms world-wide, including nearly half of the AmLaw 200 firms.

David is also an internationally acclaimed speaker who presents at law firm retreats; international, national and regional conferences; bar associations; law firm networks and webinars. He is a Fellow in the College of Law Practice Management; served as the exclusive business development coach for Women in Law Empowerment Forum, LLC; served as the Co-Chair at the 2010 Annual Conference for the Legal Marketing Association (LMA); served as a member of the Board of Editors for LMA; contributed as a leadership columnist for “Marketing the Law Firm;” and is a former member of the Education Committee of LMA.

What you’ll learn in this episode:

  • The three aspects of law firm culture shift – diagnostic, tactical, holistic.
  • How to identify the “blood-sucking” nature of culture-killers and steps to overcome these obstacles.
  • Why “compensation perception disorder” and fear of failure are major issues at law firms.
  • Why you should track “progress measures,” and not revenue or billable hours to make a culture shift.
  • Why a law firm must go beyond retreats to create a shift and implement systems for accountability, tracking and reminders.

How to contact David Freeman:

Berbay Marketing & PR