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San Francisco

San Francisco

Fisherman's Wharf wheel post San FranciscoSan Francisco, also known as “Fog City” and “The City By The Bay,” benefits from Silicon Valley’s cutting edge of the world’s knowledge-based economy in addition to being one of the world’s largest cities. The world famous city by the bay, San Francisco, is the country’s 14th largest city and the fourth largest in California, and is home to the iconic Golden Gate Bridge, as well as some of the wealthiest communities, such as Sea Cliff, which had an average household income of $321,000 as of 2014. It is also where Presidio Heights is located, which has an average income of $281,000 per household in 2014 (US Census). Professional services firms can take advantage of San Francisco’s growing wealth and population with the help of Berbay Marketing & PR.

San Francisco features robust technology and transportation infrastructures, an excellent quality of life, and one of the world’s most educated workforces, where worker productivity is twice the national average. It is home to the headquarters of companies such as Apple Inc., Intel and Adobe Systems. The San Francisco metropolitan produces more patents than anywhere else in the country and attracts 36% of the nation’s total venture capital investments.

It is an international business hub with nearly a quarter of the businesses (24%) Asian owned, compared to the state average of 14.9%. In 2013, an estimated 16.89 million visitors resulted in an all-time high of $9.5 billion in business in San Francisco. This means that on an average San Francisco day, 134,231 visitors are spending $25.7 million, which includes money spent on business meetings and conventions (San Francisco Travel). The Destination Analysts, Inc. San Francisco Resident Survey reports that San Francisco tourism supported 3.8% of jobs in 2013, which is equal to 76,834 jobs and a yearly payroll of $2.31 billion, which is a 5.7% increase from 2012. As for where tourists tend to congregate, the National Historic Landmark of Alcatraz Island is very popular, as well as Fisherman’s Wharf, which Ghirardelli Square is a part of.

According to the U.S. Census Bureau,

  • An estimated 837,442 people lived in the city in 2013, up 4% from 2010. That growth rate is about a third higher than the rest of California (2.9%).
  • Those 25 years old or older with a bachelor’s degree or higher made up 52.4% of the city’s population, compared to the state average of 30.7%.
  • Median household income is $75,604, which is far greater than the state average of $61,094.
  • Families with $200,000 or more in annual income or more are the biggest segment of the population at 18.1%. Families with $100,000 or more in annual income make up 46.1% of the population.
  • There were about 105,030 firms in San Francisco in 2007 employing 456,845people.
  • Professional, scientific, management, administrative and waste management services are 20.7% of San Francisco’s companies followed by educational services, health care and social assistance at 19.5%.
  • By far the biggest segment of employment is management, business, science and arts occupations (51.7%), followed by sales and office occupations (21.7%).
  • There are about 376,942 housing units in San Francisco, 36.6% are owner occupied.
  • The median value of owner occupied housing is $744,600, more than double the state average of $366,400.
  • The vast majority of owner occupied housing (81.9%) is valued at least $500,000 and nearly a quarter (24.4%) is valued at $1,000,000 or more.

The San Francisco commercial real estate market has an inventory of more than 89 million square feet. Much of this is Class A commercial real estate concentrated in San Francisco’s Financial District. Life sciences and high technology businesses are driving declining vacancy rates and sales in 2014 were the second highest in the city’s history. An additional 13 million square feet of new development is planned, with seven million more square feet planned for the Mission Bay district, San Francisco’s Life Sciences hub.

San Francisco’s strong residential real estate market is evidenced by steadily rising sales prices and one of the lowest vacancy rates in the country. The city is densely populated with most of the population living in multi-unit dwellings. New condominiums and infill development are taking place largely in the SoMA and Potrero Hill districts.

The San Francisco market may provide your law firm, financial and real estate services, A/E/C or B2B enterprise opportunities for growth. If it’s a market you want to consider, Berbay Marketing & PR can help.

We provide our clients with public relations, marketing material, online marketing, speaking engagements, nominations and rankings and website development. We can help your firm grow by cutting through the clutter of today’s modern media environment with a clear, concise, compelling message. We can help your firm reach its potential clients you in San Francisco now and in the future.

If you’re interested in marketing your professional services in San Francisco, contact us at (310) 914-4200 or write to us at info@berbay.com today.

San Francisco Resources

San Francisco Chamber of Commerce

San Francisco City Hall

San Francisco Visitor Center

AT&T Park

Alcatraz Island


Fisherman’s Warf

Golden Gate Park


San Francisco Zoo

Visitor Industry Statistics

Berbay Marketing & PR