Creating interesting and compelling content is critical to bringing new business into your firm. When you impart information about you and your firm that resonates with your target audience and which they can relate to on a personal and emotional level, they will get excited about working with you. That’s why storytelling is once again coming back in style.
As Andrew Martin relates in his recent article, “5 Tips to Bring the Art of Storytelling Back to B2B Marketing,” stories can illustrate ideas, engage audiences and inspire action in ways that cold, hard facts often can’t. A well-told story can create a connection between your target audience and your message.