BETH MILLER

OVERVIEW

Senior Account Manager Beth Miller offers more than a decade of experience spearheading marketing and public relations campaigns on behalf of law firms, financial services, real estate and other professional service firms. She takes the time to understand the needs of clients and their marketing objectives and goes the extra mile to find new and different opportunities for promotion.

Beth stays at the forefront of trends and maintains strong media relationships to ensure firms can capitalize and obtain coverage to create greater awareness among target markets. She demonstrates tenacity and is known for her persistent follow-ups which get results.

EXPERIENCE

Whether positioning professionals as experts in the media, getting bylined articles published or facilitating speaking engagements, Beth is a key factor in creating marketing momentum which results in firms’ growth.

Representative successes on behalf of clients include:

• Created and implemented a long-term marketing plan for a law firm to target prospective clients via regular “touches” using articles, newsletters, and holiday marketing.
• Coached associates on how to effectively “work” an exhibitor’s booth at a national legal conference.
• Project-managed the design and copywriting of a law firm’s new website and saw it through to launch.
• Obtained numerous article placements in national publications with a high-net-worth readership on behalf of an accounting firm.

BACKGROUND

Beth is a graduate of Florida State University and received her Bachelor of Science in Marketing.

She is a past member of ProVisors and Commercial Real Estate Women-Los Angeles (CREW-LA). Beth served as co-chair of CREW-LA’s 22nd Wine Tasting and Auction and was on the Programs and “Women at the Top” committees.