With extensive experience in media relations and an astute ability to generate marketing and public relations opportunities, clients turn to Aly to strategically place them in front of key players in their respective industries. She develops and executes integrated public relations campaigns, writes and places diverse press materials and has an eye for spotting trends and crafting stories that will get the attention of media. She also manages awards and speaking programs, in addition to developing and refining clients’ web content.
Aly thinks full circle in order to stay ahead of clients’ needs. Clients look to Aly to spearhead both short- and long-term marketing plans, with an eye toward revenue generation. She works closely with law firms, real estate companies, and others to track lead generation and conduct regular analysis to capitalize on business development opportunities.
Aly is a true media maven, having secured opportunities with a wide range of publications, including Wall Street Journal, TechCrunch, Los Angeles Business Journal, Entrepreneur and SELF magazine, to name a few.
Additionally, she has achieved the following representative successes on behalf of clients:
Prior to joining Berbay, Aly was a senior account executive at PMBC Group where she focused on public relations campaigns in the tech space.
She received a B.A. in Sociology and Public Relations from Boston University.
Business Development / October 29, 2019
The path to partnership, which many attorneys aspire to achieve, can be a long and challenging road. In order to…
Law Firm Marketing / July 30, 2019
Disney. Coca-Cola. Instagram. These iconic brands share one thing in common—their names are instantly recognizable by their brand’s font. Without…
Law Firm Marketing / July 2, 2019
Year after year, law firm marketing myths persist, particularly when it comes to social media. If you’ve been hesitant to…