ALY CREA

OVERVIEW

With extensive experience in media relations and an astute ability to generate marketing and public relations opportunities, Aly strategically places clients in front of key players in their respective industries. She develops and executes integrated public relations campaigns, writes and places diverse press materials and has an eye for spotting trends and crafting stories that will get the attention of media. She also manages awards and speaking programs, in addition to developing and refining clients’ web content.

Aly thinks full circle in order to stay ahead of clients’ needs. Clients look to Aly to spearhead both short- and long-term marketing plans, with an eye toward revenue generation. She works closely with law firms, real estate companies, and others to track lead generation and conduct regular analysis to capitalize on business development opportunities.

EXPERIENCE

Aly is a true media maven, having secured opportunities with a wide range of publications, including Wall Street Journal, TechCrunch, Los Angeles Business Journal, Entrepreneur and SELF magazine, to name a few.

Additionally, she has achieved the following representative successes on behalf of clients:

• Obtained an interview with CNBC and Wall Street Journal for an attorney commenting on a national legal trend.
• Obtained bylined article opportunities for a corporate M&A client in highly regarded publications, including Bloomberg BNA, The M&A Journal and Institutional Investor.
• Obtained recognition for an attorney on the National Law Journal Trailblazers – Divorce, Trusts & Estates as well as Daily Journal 40 Under 40 and Top Plaintiff Lawyers.
• Project-managed the design and copy for a financial settlement planning firm direct mailer.

BACKGROUND

Prior to joining Berbay, Aly was a senior account executive at PMBC Group where she focused on public relations campaigns in the tech space.

She received a B.A. in Sociology and Public Relations from Boston University.

SPEAKING ENGAGEMENTS

• Podcast: The Effects of COVID on the Media Industry – What Law Firms Need to Know
• Amplify Your LinkedIn Presence to Generate New Business Webinar
• What’s Left of the Media Industry Post-COVID and How to Get The Media’s Attention Webinar
• “Don’t Be Spooked by Social Media!”, LMA West Region’s Los Angeles Program
• “Shining a Spotlight on Your Firm Through Social Media”, LMA West Region’s SoCal August Roundtable