Account Manager

(310) 405-7335

Account Manager

With extensive experience in media relations and an astute ability to generate marketing and public relations opportunities, clients turn to Aly to strategically place them in front of key players in their respective industries. She develops and executes integrated public relations campaigns, writes and places diverse press materials and has an eye for spotting trends and crafting stories that will get the attention of media. She also manages awards and speaking programs, in addition to developing and refining clients’ web content.

Aly thinks full circle in order to stay ahead of clients’ needs. Clients look to Aly to spearhead both short- and long-term marketing plans, with an eye toward revenue generation. She works closely with law firms, real estate companies, and others to track lead generation and conduct regular analysis to capitalize on business development opportunities.


Aly is a true media maven, having secured opportunities with a wide range of publications, including Wall Street Journal, TechCrunch, Los Angeles Business Journal, Entrepreneur and SELF magazine, to name a few.

Additionally, she has achieved the following representative successes on behalf of clients:

  • Obtained an interview with CNBC and Wall Street Journal for an attorney commenting on a national legal trend.
  • Obtained bylined article opportunities for a corporate M&A client in highly-regarded publications, including Bloomberg BNA, The M&A Journal and Institutional Investor.
  • Obtained recognition for an attorney on the National Law Journal Trailblazers – Divorce, Trusts & Estates as well as Daily Journal 40 Under 40 and Top Plaintiff Lawyers.
  • Project-managed the design and copy for a financial settlement planning firm direct mailer.

Recent Posts

Meeting with a Prospective Client? Inspire Trust in the Blink of an Eye

Studies show that it takes just milliseconds to form an initial impression about another person. Silent signals of nonverbal communication…

Read more

The Five “Laws” for a Successful Website Redesign

Most law firms update or redesign their website every three to five years, with good reason. In a similar way…

Read more

Three Key Takeaways from the 2018 Law Firms in Transition Survey

According to Altman Weil’s most recent Law Firms in Transition Survey, only six percent of partners are highly confident that…

Read more

Turning How? Into Wow!

Berbay Marketing & PR