How Timing Affects Open Rates

Author: Sharon Berman | April 11, 2013

Implementing a successful email marketing campaign can require trial and error, and marketers have been testing different theories for some time.  While there is likely not one magical formula to an effective campaign, a recent study published by LexisNexis reveals interesting insight on one aspect – how timing affects open rates.

Marketers reported the following trends:

  • 44% of respondents agree that sending emails on Tuesday results in better open rates.
  • 53% have had the most success sending emails between 8 a.m. and 12 p.m.
  • 53% say that Friday is the worst day for email open rates.
  • The most effective offer to include in an email is an invitation to a webinar.

 


-By Berbay Principal Sharon Berman

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