What you’ll learn in this episode:
- Why marketing technology is useful for small and large firms alike.
- How software can help firms exchange information between attorneys and practices more effectively, identify new opportunities and better manage relationships.
- What’s changed in data-driven marketing in the past decade and how it’s helping target the right people with marketing efforts.
- What common holes law firms often have in their software and marketing efforts, and what tools are available to help bridge those gaps.
- Advice for legal marketers who experience pushback when adopting new technologies, tools and strategies.
Adam Stock is vice president of product strategy at Foundation Software Group based in San Francisco. He drives next generation solutions at Foundation, helping law firms leverage their firm intelligence to improve client service, win new business and enhance the practice of law.
Adam has held a range of technical roles from software engineer through chief information officer and served as chief marketing officer at both Dorsey & Whitney and Allen Matkins.
A recognized leader and educator in legal technology, Adam is a founder of Standards Advancement for the Legal Industry (SALI) Alliance and an architect of Legal Matter Specification Standard (LMSS) that seeks to define a common interchange standard for describing legal matters. He also co-created the LMA Legal Marketing Technology conference, the premier event at the intersection of marketing and business development and technology, and also is a Fellow of College of Law Practice Management.