Obtaining Placement on a Coveted Legal List

The client
A personal injury law firm
The challenge
Like many areas, Los Angeles is oversaturated with law firms, especially personal injury firms. Our client was dissatisfied with always seeing competitors obtain placements on prestigious legal lists when he had successfully obtained equally precedent-setting verdicts and settlements.
The work
As successful as his firm was, we needed an angle to set him apart from his competition other than just large numbers. After diving deep into each success, Berbay found a newsworthy and distinctive direction.
The result
The combination of packaging the newsworthy angle we uncovered, along with his winning track-record, landed him on the most coveted and prestigious legal lists in the state – California Lawyer’s “Attorney of the Year.”