In order for public relations to be effective, you need to play the long game. That is, you need to make a long-term commitment. Many firms stop and start their public relations. They start and do it for the short term when there is news such as a win at trial, or they close a big deal. However, you can wait a long time in between events that you think are newsworthy. You make a big PR splash. You may get a lot of coverage and then it’s over and you’re forgotten. At Berbay, we make sure your name is consistently in front of your prospects and clients by keeping you in the news stream as often as possible.
For more information on how Berbay can assist your law firm’s advertising efforts, please contact us at megan@berbay.com or (310) 919-1539.
