Marketing, advertising, public relations. Many people use these words interchangeably, but there is a difference. At Berbay, we think of public relations as getting you quoted, featured, or having your articles placed in media outlets, print, online, or broadcast. Public relations is a means to differentiate yourself from your competition and position yourself as an expert. When you were quoted by an influential source, you have the power of credibility behind you. Because the media used your expert opinion, they are implying that you are the expert. This also increases your visibility to keep you top of mind among your target markets, so that when there is a need for a lawyer, you and your firm are first to come to mind.
For more information on how Berbay can assist your law firm’s advertising efforts, please contact us at megan@berbay.com or (310) 405-7343.
