Consumer Reviews: A Powerful Cycle of Business

Reviews can play a powerful role in converting prospective clients to actual clients. When I began wedding planning, searching for my vendors among a sea of businesses was overwhelming. As a consumer, it was difficult to differentiate between each one who claimed they were “the best” or “top rated,” so naturally, I turned to consumer reviews. I read through each review—good and bad—about each potential vendor and on every kind of review site there was (Yelp, Wedding Wire, The Knot, etc.). Ultimately, I chose the vendors whose former brides gave really detailed and personal recounts of their experience.

Fast forward a couple of months, and I am happy to say that my wedding went off without a hitch—in large part to my circle of vendors. As each vendor emailed me a post-wedding thank you, they kindly asked if I could leave a consumer review if I was satisfied with their services. Seeing as I chose them largely based on consumer reviews, I quickly jumped to it. The best kind of thank you I could give them for a service well done was a positive review in hopes that a future bride will read it and give them their business as well.

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