Can You Be an “Expert” by Sharing Others’ Content?
At a Legal Marketing Association lunch that I attended, a panel of seasoned law firm marketers discussed developing a content strategy to boost your firm’s visibility.
Producing content and ensuring it makes it onto your various platforms, such as your website, LinkedIn profile, etc., can sometimes feel like a second job, and professionals aren’t sure what to write about or what might be of interest to their targets.
One panelist shared an interesting comment: you can build trust and credibility by sharing or engaging in other people’s content instead of producing your own. Professionals should think about how to position themselves as an expert without having to produce any original content other than a simple statement or click of a “share” button. This not only demonstrates that you are active in the online world, but it also shows that you are up-to-date on the new trends.
Whether you’re commenting on an industry expert’s blog or sharing legal news via LinkedIn, think about how you and your firm can use social media to position yourselves as experts.
-By Berbay Account Manager Erica Hess