Podcast: Creating the “Right” Vision

Episode 14

Mari-Anne Kehler, Chief Marketing and Strategy Officer, leads Los Angeles-based Green Hasson Janks’ strategy, business development and marketing. She has more than 30 years of experience as a high-impact leader who successfully expands business through action by using core skills of team building, coaching, strategy development, program execution, measurement and innovation.

Prior to joining Green Hasson Janks, Mari-Anne held sales, marketing and business development leadership roles at top organizations. She served as a national marketing leader for Deloitte Services LP where she held several positions on the Marketing and Business Development leadership team, including heading up National Tax marketing and marketing/business development for the Pacific Southwest region.

Mari-Anne’s nonprofit work focuses on organizational problem solving, leadership coaching, capacity building, constituent development, communications, and global and grassroots advocacy. She has been active in disability awareness, fundraising and in mentoring families and professionals for almost two decades.

She is also a speaker at universities and conferences on the topic of disability, social media and marketing strategy. Her book Putting the Profit in Nonprofit was a #1 e-book bestseller on Amazon.

What you’ll learn in this episode:

• Why commitment to firm culture is important and why it can’t be treated as a campaign.
• How to define your firm’s culture.
• What it means to have a visioning process that lives and breathes.
• What skills a successful marketer should possess.
• The importance of marketers having a seat at the leadership table.

Ways to contact Mari-Anne:

• LinkedIn: www.linkedin.com/in/mari-anne-kehler-814b25
• Twitter: @MaKehler
• Company website: www.greenhassonjanks.com
• Company Twitter: @GHJ_Updates
• Bestselling nonprofit business book on Amazon, “Putting the Profit in Nonprofit”