Managing Principal Sharon Berman discusses law firm public relations tactics and the benefits of a PR campaign.
Managing Principal Sharon Berman discusses strategies to ensure public relations success.
Principal Megan Braverman discusses the differences between hiring a PR agency vs. an in-house staff member.
Principal Megan Braverman discusses how to magnify your public relations content.
Principal Megan Braverman explains the different approaches for boutique, medium sized and large law firm public relations campaigns.
Berbay Senior Account Manager Melanie Lilly-Buster shares what reporters are looking for and how lawyers can secure interviews.
Berbay Senior Account Manager Aly Crea examines how to package your story pitch to obtain local and national media coverage.