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Podcast: Providing Value-Added Services with a Chief Client Officer

Author: Berbay Marketing & PR | May 15, 2019

Episode 42

As Orrick’s Chief Client Officer, Catherine Zinn oversees the firm’s sector-focused business development, client satisfaction, alumni program and strategic events functions, globally.

Catherine ensures the firm is a steward of their clients’ businesses and supports Orrick’s commitment to each client’s cause by listening to their views and concerns, responding to their needs and articulating a shared understanding of priorities. Among other responsibilities, Catherine meets with clients to solicit their feedback and works with the firm’s relationship partners and teams to deliver value-added services and real innovation.

Catherine also spearheads the firm’s strategic partnerships with thought leaders, community organizations and other influencers, designed to add value to clients and enhance the firm’s social impact. Additionally, she commits a significant portion of her time connecting high profile executives, alumni and other friends of the firm to jobs and to public company board seats, with an emphasis on diversity.

Previously, Catherine held senior client relations roles at DLA Piper and JAMS. With more than 20 years of experience in professional services sales, she has built a reputation as a “super-connector” throughout the legal, tech and financial services industries.

What you’ll learn in this episode:

  • How the Client Officer role differs from that of the sales team.
  • Why law firms are employing market-facing sales executives as a part of their client relations strategies.
  • What professional qualities are important for success in the Client Officer role.
  • How to build better relationships with clients.
  • Trends in the legal industry and why it’s positioned for continued growth.

How to contact Catherine Zinn:

Berbay Marketing & PR