The client
The challenge
The work
Berbay conducted extensive market research. A media campaign was developed that kept Ethika in front of some of the most prestigious business and real estate publications in the Gulf region. Rather quickly, Berbay secured a multitude of interview and article opportunities that featured the Chairman and the firm’s successful investment strategy in the United States.
“Berbay has really been able to get us closer to our goals by pushing us in the right direction when it comes to interviews, speech opportunities, and choosing the right publications. We’ve been able to get some direct investments, thanks to their efforts, in markets that were not previously accessible to us.”
– Frederique Szita, Marketing Manager, Ethika Investments/Laurus Corporation
