After finishing college, Connecticut native Amy Rossetti moved to Los Angeles and began looking for a position that would utilize her educational and internship experience in both public relations and marketing. Then she found it at Berbay. Amy celebrated her one-year anniversary with the firm on June 16.
What was Amy’s biggest surprise in joining Berbay? As someone just starting her professional career, she had thought most of her time would be spent working behind the scenes, supporting her senior teammates. She was surprised and pleased to discover that she would be working in a much more hands-on role, including interacting directly with clients and the media. Amy hit the ground running and hasn’t stopped bringing her growing PR and marketing expertise to the firm’s projects and clients. She especially enjoys working on websites for clients, and is strategically revamping Berbay’s website.
“I have learned more in one year than I could ever have imagined,” she says. “I knew the basics of public relations and marketing when I came onboard, but what I have experienced here working in a hands-on role on marketing plans, email campaigns, websites–including search engine optimization and pay-per-click–and in other areas has helped me grow so much professionally.”
The entire Berbay team has always been there to offer support when needed. “We are a team-oriented environment and no matter who has what title, everyone jumps in if you need help,” Amy says. “We are a small team, and everyone is super helpful and friendly to one another.”
Her life isn’t all work and no play. When she isn’t at the office, Amy loves to travel. She also enjoys getting outdoors with friends, whether going to the beach or exploring other areas of her adopted city.
