Senior Account Manager Megan Braverman provided her personal insight on a career in public relations to students of the Principles and Practices of Public Relations class at California State University, Los Angeles. Ms. Braverman discussed the fundamentals of PR, including the difference between reactive and proactive media, the structure of a pitch and the process of pitching to the media.
She also shared with students essential skills she learned on the job and personal tips for succeeding in the PR industry. Her tips included tenacity in following up, developing critical thinking skills, offering proactive solutions and having a desire to keep learning.
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