Megan Braverman and Maggie Lukaszewicz, Account Managers at Berbay Marketing & PR presented “Social Media: Bridging the Networking GAAP” to the California Society of CPAs’ Industry Section on November 18, 2009. The presentation reviewed the “big three” professional networking sites, LinkedIn, Twitter and Facebook, as well as offered advice on how CPAs can use social networking as a business development tool. The presentation was held at the Spitfire Grill at the Santa Monica Airport.
“We have entered a new era in the way we develop business relationships,” said Ms. Lukaszewicz. “With many great tools available, it is important to use them to promote both yourself and your company by networking and staying connected via social media.”
In addition to discussing the “big three” professional networking sites, the Berbay team addressed issues including maintaining your privacy, networking for a new job, and company social media policies.
Berbay Marketing & PR is a marketing consulting firm specializing in working with professional services firms: legal, financial services, real estate, and other professional services. The firm is located at: 2001 S. Barrington Ave., Suite 305, Los Angeles, California, 90025. The phone is 310/914-4200. The fax is 310/914-4201. The firm’s website is www.berbay.com.