Press Conference Capitalizes on National Storyline to Garner High-Profile Media Coverage

Client: A leading Los Angeles-based plaintiff’s trial law firm

Challenge: A leading Los Angeles-based plaintiff’s trial law firm obtained a substantial verdict in a wrongful death case involving the police shooting of an unarmed, African American male. The firm wanted to bring awareness to the case, as well as highlight national controversy surrounding police officers and African Americans.

Work: Berbay held a press conference with the lawyers and their client, and invited a select group of print, online and broadcast media outlets. To propel the storyline, we created a robust press package showcasing the case and its timeline, as well as images and audio files demonstrating the severity of the incident. Working with both the attorneys and the victim’s family member, we trained both parties on how to best work with the media and how to convey the impact of police brutality in minority communities.

Result: The press conference garnered extensive coverage in Los Angeles, including feature stories on ABC7, KTLA, KCAL, as well as pieces in Los Angeles Times and more. This brought visibility to the law firm as a whole, and created direct relationships with the media, allowing the firm to obtain coverage for additional cases it was handling.

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