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Podcast: Innovative Approaches to Business Development

Author: Berbay Marketing & PR | August 22, 2018

Episode 9: Innovative Approaches to Business Development with Jon Mattson

Jon Mattson serves as the Director of Business Development for BakerHostetler. He is responsible for stimulating profitable revenue growth through implementing client development processes and leading a business development team of 25 professionals.

Previously, Jon was Chief Marketing and Business Development Officer at Tucker Ellis where he was responsible for revenue growth, new client generation, brand awareness and instilling a culture of client service and business development throughout the firm. Before transitioning to law firms, Jon spent most of his career in Big Four accounting, serving in a unique blend of roles including external business development with some of the firm’s largest clients, a geographic marketing leadership role and a client service/timekeeper role within a state and local tax practice.

Jon is a frequent guest speaker at the Legal Marketing Association (LMA) International Conference and LMA chapters, Legal Sales & Service Organization (LSSO) conference, bar associations and other organizations on the topic of business development.

What you’ll learn in this episode:

  • How to gain exposure to business development early in one’s career.
  • The differences between working for a law firm and working with the Big Four.
  • How to grow revenue by bringing fresh perspectives and innovative approaches to marketing your legal practice, including creating meaningful touch points with clients.
  • The importance and advantages of client satisfaction interviews.

Ways to contact Jon:

Berbay Marketing & PR