TikTok is a social media platform that allows users to create short-form videos for entertainment and educational purposes, and it is especially popular with millennials and Gen-Z audiences. Many professional service firms use the app to share information in a relatable, visual way. With over one billion active users, here is why law, real estate and financial firms should consider creating an account.

Exposure with the right niche – Using TikTok is a great way to increase exposure with a younger audience as they are the primary users of TikTok. If you are looking to target millennials and Gen-Z consumers, add TikTok to your social media marketing mix.

Showcase your personality –TikTok is the perfect platform to show your firm’s human side. People want to watch people they admire or who can educate them, so showcase your personality and have fun with the creative process.

Engage with other professionals – Another way to amplify your marketing efforts is by collaborating or engaging with other professionals. Technology allows people to connect with each other all around the world. Since stay-at-home restrictions have been extended in some states, TikTok enables professionals the power to network. Plus, it provides the opportunity for you to reach a diverse audience who will solidify you as a thought leader.

Diversify your marketing mix – Having a TikTok account will most certainly set you apart from your competitors since not many professionals have conquered the platform. Many professional service firms shy away from the app due to the younger audience appeal, but this can help you cut through the noise as a trusted messenger. Too, you can link your website and social channels which can serve as a lead generation source.

Understand that TikTok works well for certain types of practices better than others, so consult with your marketing team before signing up.