QR codes have been popping up everywhere – those black and white pixelated images found on anything from advertisements to actual products. At the Legal Marketing Association’s (LMA) Continuing Marketing Education conference, Jeff Gottschalk, CEO of GottyCode, addressed a few essential elements when incorporating a QR code campaign into your marketing, including:
- Ensure that your website is mobile-friendly and will display properly when pulled up on a mobile device. If not, talk with your web programmer about how to make your site mobile-friendly and easier to navigate when QR code scanners arrive on your page.
- Create a powerful call-to-action to accompany the code that will entice people to scan the code.
- Consider your placement strategy. Are you placing the code at the end of a three-page article? If so, the user may not ever get to it. Instead, consider placing it in a more prominent spot.
- If you are using the QR code at a conference where you are in a large exhibit hall, consider that some users may not receive cell service and will not be able to participate in your QR code campaign.
Does your QR code campaign address these essential elements?
-By Berbay Account Manager Erica Hess