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Podcast: Raising the Bar for Successful Conference Programming

Author: Berbay Marketing & PR | May 1, 2019

Episode 40

Erin Corbin Meszaros is the Chief Business Development and Client Service Officer at Eversheds Sutherland (US), based in the firm’s Atlanta office. With more than twenty-five years of hands-on professional service experience, Erin works with attorneys to turn business strategies into business successes. She develops innovative solutions designed to enhance client satisfaction and increase brand awareness.

Erin’s career includes numerous successful business initiatives, such as implementing and executing a firm’s five year strategic plan, implementing and executing a forward-thinking client feedback program, initiating and completing a re-branding campaign, conducting an in-depth client relations coaching program and creating a unique customer relationship management database course, which effectively increased firm-wide usage.
Recognized as a leader in legal marketing, Erin has been named to National Law Journal’s Top 50 Business of Law Trailblazers and featured in the Fulton County Daily Report’s Top Atlanta Legal Marketers.

Erin is a longtime member of the Legal Marketing Association (LMA) and has held numerous board positions in the organization. Most recently, she served as Co-Chair of the 2019 Annual Conference Committee.

Andrew Laver is a Business Development Manager with Buchanan Ingersoll & Rooney PC. He is responsible for the business development efforts of the firm’s Labor & Employment, Benefits & Immigration and Tax Sections and is based in the Philadelphia office.

Prior to Buchanan Ingersoll & Rooney, Andrew led business development for McCarter & English LLP’s Bankruptcy & Restructuring and Insurance Coverage practice groups, with secondary responsibility for regional and geographic-specific marketing efforts, brand recognition and increased visibility for the firm’s 40+ attorneys, resident in the Philadelphia and Wilmington offices.

Andrew is very active in the Legal Marketing Association (LMA) and recently served as Co-Chair of the 2019 Annual Conference Advisory Committee. Additionally, he was President of the Metropolitan Philadelphia Chapter in 2014; joined the Governance Committee in 2015 where he served as Co-Chair from 2017-2018; served as Co-Chair of the 2nd Annual Philadelphia Conference in 2016; and served on the 2017 Annual Conference Advisory Committee.

What you’ll learn in this episode:

  • Erin and Andrew’s separate paths that led them to a career in legal marketing.
  • How they became involved in the Legal Marketing Association and came together as co-chairs of the 2019 Annual Conference.
  • What goals they had for the conference and the strategies they implemented to accomplish those goals.
  • The extra steps they took to invest in the presenters and ensure the presenters were positioned for success.
  • Advice for conference organizers in planning a major conference.

Ways to contact Erin:

Ways to contact Andrew:

Additional resources:

Berbay Marketing & PR

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