Podcast: Implementing a Ninja Marketing Strategy to Bring in Business


Episode 8

Barry P. Goldberg was born and raised in the San Fernando Valley, and is very much a self-made success story. His Woodland Hills plaintiff’s personal injury law firm has experienced high velocity growth in the last couple of years, garnering a place on the Law Firm 500 “Fastest Growing Law Firms in the U.S.” for 2016 and 2017, and the firm is on track to make that list again in 2018. Barry believes that his sustained growth is a product of 1) great results 2) an impeccable client experience and 3) a willingness to embrace change.

Barry recognized that a shift in consumer attitudes toward lawyers found online would change the hiring of lawyers forever. His goal was just to be found by potential new clients who would benefit from his services. Barry’s approach was to compete at no or low cost. Barry recommends his “ninja” marketing approach to lawyers and law firms who are looking to keep their traditional notions of integrity, while remaining relevant to the increasingly online consumer. The 3 pillars to the “ninja” approach is to focus on 1) content marketing 2) local marketing and 3) a niche practice.

What you’ll learn in this episode:

  • How Barry kept his online business plan dignified, truthful and accurate to show who he really was.
  • How he developed a “ninja” marketing approach for his firm that differs from lawyers who spend large amounts on marketing, and how the percent of his caseload coming from clients who learned about him online has soared to nearly fifty percent.
  • His process for expanding his web presence using blog posts and online directories.
  • How his blogging experience allowed him to develop a niche practice and bring in more business.

Ways to contact Barry:

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