If you are a public relations professional, then you already know the most important aspect of the job is the ability to pitch and place a story. Many public relations professionals will tell you the key to pitching is relationship-building or storytelling i.e., the way you wordsmith the pitch to create interest.
Public Relations Society of America – Los Angeles hosted its monthly “At Breakfast With…” event with a panel of journalists from high-profile Los Angeles news outlets to discuss what they are really looking for in a pitch. Below are some highlights from the panel:
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