How often do you get a song stuck in your head that you don’t particularly like? What about a funny radio commercial you recite throughout the day? It is a fact that most Americans, particularly in metropolitan areas such as Los Angeles, spend a lot of time in the car. In fact, half of all radio listening takes place in some form of transportation. Radio has experienced major advances, first, with the introduction of Satellite radio, and most recently with innovations from the likes of Pandora, Spotify and Apple’s iTunes Radio, bringing back the importance of marketing that is delivered via targeted radio.
Earlier this year, Pandora announced its partnership with more than 100 car models to feature an integrated in-car radio service that includes targeted advertising from companies such as State Farm. The service is currently available in 130 vehicle models and more than 270 aftermarket devices, or internet radio can be accessed through smartphones with easy connectivity to our vehicles.
Marketers can now personalize their advertisements not only by age and zip code, but also by artist and genre preferences. The bottom line is, we don’t go anywhere without having some way to listen to radio and the messages that it delivers specifically to us.
It appears that the prediction of radio’s death was premature.