Why Webinars Are an Effective Tool for Law Firm Marketing

Author: Michelle Felix | August 19, 2014

No matter what business you’re in – legal, real estate, finance, etc. – webinars have become a useful tool to expand your market and drive new business. For law firms, they have become a necessary tool to facilitate client communication, provide continuing legal education to other law firms or attorneys, and educate prospective clients on your expertise. Below are some reasons why webinars can be effective for your firm.

Cost
Multi-city, in person seminars can get expensive, and webinars provide firms with a lower-cost alternative. Venue rental, catering and travel for a traditional seminar can cost tens of thousands of dollars, while a webinar, which can be given from the comfort of your own office, costs much less to produce.

Ease of Use
Webinars have become very easy to use. All you need to do is sign up for a webinar provider service, upload your presentation and press “play”. Webinars also have other easy-to-use interactive features, such as polls, Q&A boxes and informational widgets at the bottom of the screen to engage the client in the conversation.

Faster to Market
Not only can webinars can be built quickly and easily, but you also have the advantage of marketing your webinar without a lot of notice since people can listen in from their office. Usually when you hold a seminar, you need to get the word out well ahead of time so people can mark their calendars, plan for travel time, etc. Webinars make the whole process easier and more efficient.

Reach Your Audience
With no travel requirements for attendees, webinars have no geographical boundaries. Speakers and listeners can collaborate from all over the world and participate in real time.

Webinars are an easy, inexpensive and overall effective way for law, real estate, finance and other professional services firms to build their client relationships. By giving a web-based seminar, you can even measure client engagement and quickly follow up to drive business.

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